Today's headline

Mobile World on Planet Reseller
Cebit 2010/Germany : Carsten Titt, communication director of the Phone House Germany, has explained the distribution strategy of its company in the country on Planet Reseller. « The Phone House has traditionally a strong distribution business in the country, as its shop and franchise network is rather limited there : with about 210 shops, we cover only the biggest cities, and are absent from the rest of the country, where our resellers can work with no competition from us. Therefore, distribution accounts for about 2/3 of our business in Germany, while it is much lower in other countries. We wanted to give a dedicated name to our distribution business here, because vendors prefer to discuss with identified partners, and more and more the biggest. Hence the recent launch of Mobile World», he says.

Compared to other distributors, Mobile World plans to rely on its exclusivity on some products and interesting prices, thanks to a pan-european purchase power. It does not wish to enter a price war, leaving margins for its resellers on all its distributed products : terminals, software, subscriptions and accessories. About the expansion of this strategy to other countries, Carsten Titt is clear : « any distribution strategy is first of all decided locally. We are not able to tell if any or all of our European offices have even such a strategy. But, of course, in case of need, Germany may very well be used as an internal consultant for the other teams.»

Capestone on the phone with Gigaset
Netherlands : phone specialist Capestone has added Gigaset DECT phones to its catalog (source : Computer Reseller News Nederland).

Track gets Linksys distribution for GCC
Middle East : broadliner Track Distribution has expanded its distribution agreement with Linksys to include Gulf Region. Track was an authorized distributor for Linksys previously for the UAE, Africa, Pakistan, Yemen and Levant Market. Track plans to expand the current Channel and recruit new value added partners for Linksys in these countries to further gain market share.

New services for Wick Hill
Germany : network and security VAD Wick Hill has unveiled a wealth of new services intended to its resellers : pre and post-sales support as well training and marketing tools integrated into its refurbished online platform. Its goal is to provide its resellers a competitive advantage compared to their competitors (source : Channel Insider Deutschland).

Two new distributors for NEC
Spain : NEC has inked deals with broadliner Aryan and VAD Lidera Networks for the distribution of its storage and server solutions (source : Dealer World España).

Datalux signs with Toshiba
Ukraine : broadliner Datalux has added Toshiba external hard drives to its catalog.

Tech Data stores with Hitachi GST
Hitachi GST has signed a pan-EMEA distribution partnership with broadliner Tech Data for its lines of external and internal hard drives. These should be available in the coming days or weeks through its offices in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, the Netherlands and the United Kingdom.

More MSI for AB
Poland : broadliner AB SA, which already distributed MSI PCs and notebooks, has extended its partnership with the vendor to its motherboards and graphic cards (source : Computer Reseller News Polska).

Zycko switches with Blade Networks
France : storage VAD Zycko has added Blade Networks switches to its portfolio.

LWP, Immidio(tly)
Germany : thin computing and networking VAD LWP has added ImmidioFlex Profiles Advanced (profil management) and AppScriber (application provisioning) solutions to its catalog.

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