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Silica signs distribution agreement with Nordic Semiconductor

Semiconductor specialist Silica has signed a distribution agreement with the ultra low power (ULP) short-range wireless communication specialist Nordic Semiconductor. The agreement authorises Silica to sell and support the full range of ULP wireless solutions available from Nordic across Europe. Nordic Semiconductor products are now available to buy from Silica offices in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom.

SILICA and Avnet Memec to be combined to one company

Semiconductor specialist Avnet Electronics Marketing EMEA has decided to enhance the selling strength of its two semiconductor distribution organizations SILICA and Avnet Memec by combining the sales forces of both distributors into one. As both distributors belong to the same legal entity and already collaborate at the back end (IT, Finance, Operations, Asset), it was a logical conclusion to extend the close sales collaboration of SILICA and Avnet Memec in some countries (Austria, Switzerland and Iberia) to all of EMEA. The demand creation activities, technical marketing and application support will remain separate; the Memec name will be retained to help drive specific marketing and demand creation (design-win) efforts. According to Miguel Fernandez, president of Avnet EM EMEA, "This collaboration has evolved over a long period and proven to be very effective both at the sales side in some smaller countries and the operational side of the business across Europe. Making SILICA and Avnet Memec one company across Europe with two distinctive demand creation forces will help us drive scale and focus for many exclusive manufacturer relationships." The new, combined organization will be led by Mario Orlandi, the president of SILICA, who said: "This is an opportunity to extend our offerings and our customer base at the same time. As we operate in a competitive market environment where speed of execution and expertise are king, we leverage the growth scalability of a bigger sales force while keeping the technical focus of specialist distribution." Avnet Memec (1) and SILICA (2) are present in Austria (1 and 2), Belgium (1 and 2), Czech Republic (2), Denmark (1 and 2), Finland (1 and 2), France (1 and 2), Germany (1 and 2), Greece (1), Hungary (2), Italy (1 and 2), the Netherlands (1 and 2), Norway (a href=" Norge/">2), Poland (1 and 2), Portugal (1 and 2), Russia (1 and 2), Slovenia (2), Spain (1 and 2), Sweden (1 and 2), Switzerland (1 and 2), Turkey (1 and 2) and the United Kingdom (1 and 2).

Mario Orlandi appointed President of SILICA

Semiconductor specialist SILICA has appointed Mario Orlandi as new President. Orlandi most recently served on the SILICA executive team as vice president sales for Europe where he has been instrumental in reorganising the sales organisation and further developing SILICA's sales and demand creation strategy. Mario Orlandi has nearly three decades of experience in the technology industry and brings a broad spectrum of sales management and market knowledge to the president's role at SILICA. In his previous role Mario Orlandi was responsible for the strategic direction and leadership of SILICA's 400 strong sales and application engineer team (through its teams in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom), including the execution of demand creation and design support strategies across Europe. Mario joined SILICA in 2004 from Motorola (now Freescale), where he held the position of European distribution sales director. At Motorola, he started as a field sales engineer and progressed through the ranks to the position of sales director. He began his career with SGS Thomson (now STMicroelectronics) as a quality engineer. Over the past 14 years, SILICA has grown to become a premier distributor in Europe, achieving record breaking revenues, continuously expanding its market share and design support capabilities.

Avnet names Miguel Fernandez President of Avnet Electronics Marketing EMEA

American multispecialist Avnet has appointed Miguel Fernandez president of Avnet Electronics Marketing (EM) for the EMEA region (Europe, Middle East and Africa). He will be responsible for the entire components and embedded activities of the EM group in the region and report directly to Gerry Fay, president of Avnet EM Global. Fernandez, who has served for the last 12 years as president of Silica, an Avnet company, takes on this role from Patrick Zammit who was recently promoted to global president for Avnet Technology Solutions. Avnet Electronics Marketing EMEA is a highly successful business region of Avnet's components operating group with an annual turnover of €3.75bn for fiscal year 2014, ended June 28, 2014. The region covers the entire European, Middle East and African markets with a model of separately operating business units which specialize in certain areas of the value added components (semiconductors, IP&E) and the embedded market. Fernandez started his professional career in Spain in the early 80s by founding his own distribution company with the Sonepar Electronics Group (SEI) and serving as executive vice president of that organization. When Avnet acquired SEI in 1999, Fernandez assumed the position of CIO and chief of staff. In 2002, after the creation of Silica, he took responsibility for the new semiconductor distributor. In the last 12 years, together with his team, he managed to establish Silica among the top distributors in Europe, with revenues in excess of €1bn in fiscal year 2014, ended June 28, 2014.

Avnet names Patrick Zammit Avnet Technology Solutions Global President

American distributor Avnet has promoted Patrick Zammit to serve as global president for Avnet Technology Solutions, one of two global operating groups within Avnet. Zammit previously served as president of Avnet Electronics Marketing EMEA. Zammit will be responsible for the strategic direction, day-to-day operations and performance of the group globally. Zammit's appointment is effective immediately, and he will report directly to Avnet Chief Executive Officer Rick Hamada, succeeding Phil Gallagher. As a global IT solutions distributor, Avnet Technology Solutions transforms technology into business solutions for customers around the world. It collaborates with customers and suppliers to create and deliver services, software and hardware solutions that address the changing needs of end-user customers. The group serves customers and suppliers in North America, Latin America and the Caribbean, Asia Pacific, and Europe, Middle East and Africa. It generated €8.3 billion in annual revenue for fiscal year 2014. Zammit began his career with Arthur Andersen and joined Avnet in 1993. He held a series of positions in finance, operations and strategic planning and served as president of EBV Elektronik, an Avnet company, before being promoted to regional president of Avnet Electronics Marketing EMEA in 2006. He graduated from the Business School ESLSCA with the French equivalent of a master's degree in business administration. Zammit succeeds Phil Gallagher who remains with Avnet to help ensure a smooth leadership transition.


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