SILICA launches ArchiTech to support design and development tools
Semiconductor specialist Silica has launched an engineering support initiative called ArchiTech. With ArchiTech, the distributor aims at providing a full solution and single-point-of-contact for all requirements related to design tools. ArchiTech solutions will help customers to bring new designs to market on time and in an efficient way. The distributor brings together development tools, engineering and software expertise, in-depth training and extensive documentation. ArchiTech is backed by an experienced design team of 15 engineers who develop all tools for Silica, typically in a period of 12-20 weeks. The initiative benefits from Silica's long-term relationships with leading silicon vendors and all boards and tools being developed have the suppliers’ full cooperation and support. In addition to the normal sales order channel through the Silica sales teams, all tools under the ArchiTech umbrella will also be available for sale through the Avnet Express channel, enabling credit card transactions for customers of all sizes. Among the first boards available through the ArchiTech initiative is the recently launched Pengwyn board, based on TI's AM 3354 ARM Cortex-A8 Microprocessor. SILICA plans to release a total of 15 different solutions in 2013.
Philips Lumileds appoints Silica as a Pan-European distribution partner
Semiconductor specialist Silica and Philips Lumileds have signed a distribution agreement. Under its terms, SILICA will support sales, marketing and support activities for Philips Lumileds full line of LED products in Europe through its offices in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom. The addition of Silica to the network of distribution partners will allow Philips Lumileds to meet the increasing demand for its lighting solutions and to further strengthen its service and support structure in Europe. Silica's existing and prospective customers likewise will benefit from in-depth technical support through dedicated lighting specialists across Europe.
Silica signs with Phytec
Germany: microcontroller vendor Phytec has appointed semiconductor specialist Silica official distributor.
Silica appoints Martin Bielesch as General Manager, Lighting & New Markets EMEA
Germany: semiconductor specialist Silica has appointed Martin Bielesch as General Manager EMEA for its Lighting and New Market business. In his position he will join the Silica executive management, reporting directly into Miguel Fernandez, President of the distributor. He joins Silica from Future Electronics where he most recently held the position of VP Deputy Managing Director EMEA, in which he was instrumental in establishing the Future Lighting Solutions business in Europe.
Avnet promotes corporate officers
United States : multispecialist Avnet has unveiled two corporate officer promotions. Steve Phillips, CIO, has been promoted to a corporate officer position of senior vice president for Avnet, Inc. from vice president. In addition, Graeme Watt, president of Avnet Technology Solutions EMEA, was elected as a new corporate vice president for Avnet, Inc.