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Syneto and Hammer announce a European partnership

Italian hyperconverged infrastructure vendor Syneto and storage VAD Hammer have entered into a Europe-wide distribution agreement. The partnership will see Hammer adding Syneto's hyperconverged products to its portfolio. By partnering with Hammer, Syneto will be able to strengthen its market position and considerably grow its SMB (Small and Medium-sized Businesses) and ROBO (Remote Office/ Branch Office) customer base across EMEA, thanks to Hammer offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom. The partnership plans to take the solutions to companies covering a wide range of verticals including education, manufacturing, engineering and design, healthcare, public administration, finance, media and retail.

This distribution agreement follows the recent launch of Syneto's hyperconverged product family, the HYPER Series 3000. Featuring built-in instant disaster recovery capabilities and consisting of three hybrid and one all-flash model, these systems will significantly broaden Hammer's portfolio and ability to provide top-tier performance and agility to SMBs at the right price point. Syneto is the latest vendor to join Hammer's growing hyperconvergence offering targeted to meet the requirements of SMBs and ROBOs as well as the small to medium-sized datacentre market space.

"Hammer has in-depth knowledge, experience and an exceptional track record in taking the latest innovative and bleeding-edge storage and infrastructure solutions to markets across Europe. Its enviable track record in this area, coupled with the additional services and support which it offers, makes Hammer the stand-out partner to fulfil this role for Syneto", said Rick Dudson, VP Sales EMEA at Syneto.

Offering a complete hyperconverged architecture, Syneto's systems are designed to address the data management, virtual application deployment, usability and data recovery challenges that are most commonly faced by companies today. Together, Syneto and Hammer can deliver easy-to-use hyperconverged infrastructures that take away the traditional pains and restrictions of data management and virtual application deployment, whilst simultaneously providing strong economic benefits.

"Hyperconvergence is a new concept for the SMB market. With Syneto's HYPER Series 3000, SMBs no longer need to separately procure servers, compute, storage, networking and the software to manage it all. Now they can have all this with one product", said Gerard Marlow, General Manager – OEM & Whitebox Storage at Hammer. "The importance and rapidly-growing demand for, and implementation of, hyperconverged infrastructures should not be underestimated. Syneto's HYPER Series 3000 is perfectly suited to meet these demands in smaller environments, a market segment on which we, and many of our reseller partners, are particularly focused. Indeed, a number of value-added resellers have already made enquires following the new partnership."

Jason Beeson, Commercial Director at Hammer, added: "Our link with Syneto provides us with an excellent opportunity to extend the hyperconvergence offering to a whole new market – those small and mid-sized businesses that, until now, have found the cost of enterprise-level hyperconverged systems too high."

StarWind partners with Hammer in EMEA-wide distribution agreement

StarWind's hyper-converged and storage appliances and software-defined storage stack will now be distributed by storage VAD Hammer in Belgium, the British Isles, DACH, France, Italy, the Netherlands and the Nordics. StarWind is a one-stop virtualization shop delivering solutions required for building an easy-to-manage, high-performance IT infrastructure with ultimate resiliency. In 2016 we were named as Cool Vendor for Compute Platforms by Gartner. StarWind HyperСonverged Appliance (HCA) unifies servers, disks and flash, storage virtualization, and hypervisor of choice into a single turn-key platform providing a true "plug-and-play" virtualization experience. The HCA supports both scale up and scale out and includes flexible bring-your-own-licensing options. StarWind also provides VM and data migration services free-of-charge with all appliances to ensure seamless and robust user experience. In partnership with Hammer, Hammer offers ROBO and small to medium enterprises a product with an extremely high "price-value" ratio in the area of virtualization and storage systems.

Hammer and Spectra Logic announce EMEA-wide distribution deal

Storage VAD Hammer and Spectra Logic have entered into an EMEA-wide distribution agreement. The partnership will see Hammer adding Spectra Logic's high-capacity workflow, tape and disk-based products to its portfolio in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom and will allow Spectra Logic to strengthen its position in key backup and archive markets. By partnering with Hammer, Spectra will grow its enterprise-level reseller customer base.

Jason Beeson, Hammer's Commercial Director, said: "this is an excellent opportunity to increase our high-performance computing offering to our partners and customers. By adding Spectra Logic's bespoke data workflow storage solutions we can reach a whole new genre of highly data-dependent users who are seeking a complete data workflow, from input and day-to-day use right through to deep storage and archiving." Spectra Logic's integrated tape and disk products have become the prevailing standard for those sectors challenged with storing, managing and accessing massive amounts of data and where high-performance computing is mission critical; sectors such as media and entertainment, scientific research, healthcare and financial services. As Spectra Logic's object-based storage systems links directly to the public cloud, this distribution agreement will also enable Hammer to enhance its current cloud portfolio.

Brian Grainger, Chief Sales Officer at Spectra Logic, said: "we've seen a major increase in demand for high-capacity, deep storage solutions, which have become essential to a wide range of businesses grappling with the challenges of storing, managing and accessing data while dealing with the rapidly evolving mandates in Europe that are driving changes in storage requirements. With Hammer's help, we aim to reach more businesses that can benefit from our product range. We are keen to work with Hammer because it is among the most specialised storage distributors in Europe and has a range of products which are complementary to our own."

Gerard Marlow, General Manager – OEM & Whitebox Storage at Hammer, said: "for 25 years, Hammer has added value at every opportunity to ensure our channel of resellers meet and exceed their customer expectations. To achieve this we constantly seek to add leading and innovative products to our portfolio and the range of deep storage products from Spectra Logic will meet this objective."

Exertis and Hammer win major vendor contract

United Kingdom: the VAD division of broadliner Exertis has announced that, in combination with storage VAD Hammer (another distribution company of Exertis group), it has been awarded the distribution contract for Dell EMC, a provider of converged infrastructure, servers, storage and data protection technologies. This follows a global and country rationalisation of Dell/EMC distribution partners. Exertis and Hammer will provide resellers in the country with the full Dell EMC portfolio.

Phil Brown, Exertis IT sales and commercial director, said: "we are delighted to have been retained as a distribution partner. Exertis and Hammer have both been long-standing and successful partners for Dell in both client and enterprise, and Hammer has an excellent track record as a leading storage specialist. We have previously helped Dell bring their channel programmes to life and are looking forward to delivering the new Dell EMC partner programme to a broad reach of customers that can benefit from the solutions and technical expertise provided by both of our companies."

Exertis acquired Hammer towards the end of last year, enhancing its capability in the mid - and higher range server and storage market. Hammer has enjoyed considerable success in providing value-added services and bespoke solutions in a number of vertical markets for customers and has a well-earned reputation as a storage specialist. "This is a great example of how our two teams are already leveraging the complementary strengths of both companies. We have increased our presence in the enterprise market through key vendor additions, acquisition and by investing in people. The addition of the EMC portfolio, alongside our existing Dell products, is a great opportunity for our resellers to provide best-in-class enterprise solutions for their customers", said Jason Beeson, Hammer commercial director. Earlier this month, Exertis appointed Kevin Matthews as its enterprise sales director to lead its engagement with key value added resellers.

Exertis enhances AV specialism with Medium acquisition

United Kingdom: broadliner Exertis has purchased AV specialist Medium for an undisclosed amount. Gerry O'Keefe, Exertis, managing director UK&I said: "Medium has an unrivalled reputation for customer service, industry knowledge and offering specialist support and solutions in key areas of the AV market. The company has built strong customer and vendor relationships, and its technical expertise will strengthen our ability to implement a full suite of professional AV solutions into the B2B market where our complementary products and services will provide opportunities for additional growth." Ian Sempers, Medium managing director, said: "we are delighted to be joining forces with Exertis. The continued convergence of the IT and AV market means we will be in a great position to service a sector that extends beyond traditional AV solutions. Our expertise and technical knowledge in this market combined with Exertis' wider product portfolio will provide a compelling proposition for resellers and vendors." The acquisition of Medium, follows the announcement of Exertis' intention to acquire server and storage specialist Hammer, and is further evidence of the company’s strategy to provide a complete range of technology solutions from home to IT, mobile and enterprise whilst maintaining specialist expertise in key market segments. Its AV division was recently highly commended in the AV awards 2016.


Hammer PLC

Hammer PLC
Intec 1 - Intec Business Park
Wade Road
RG24 8NE Basingstoke
Telefon : +44 (0)1256 841 000
Fax : +44 (0)1256 844 123
Homepage :
E-mail :

BT1 4GB Belfast


Geschäftsführer : Hr. James Ward (*** ****** *********)
Finanzleiter : Hr. Fritz Johnsen (*** ****** *********)
Vertriebsleiter : Hr. Jason Beeson (*** ****** *********)
Marketingleiter : Fr. Caroline Eaton (*** ****** ********* **)
Verkaufsleiter : Hr. Paul Matravers (*** ****** ********)
Verkaufsleiter : Hr. Gerard Marlow (*** ****** ********* )
Bereichsleiter : Hr. Paul Hickingbotham (*** ****** ********)
Produktmanager : Hr. Steve Cowley (*** ****** *********)


Gründungsjahr : 1992
Company registration number : 02640532
UID-Nummer : GB 188 3102 04
Jährlicher Umsatz
2015 : 180,60 M€
2014 : 164,96 M€
2013 : 147,22 M€
2012 : 132,40 M€
2011 : 121,20 M€
Aktive Händler : 2000
Indirekter Umsatz : 100%
National/regional/export Aufteilung : 59/0/41
Export : Irland
Mehrwertdistributor : Datenspeicherung
Hauptmarken : Broadcom (Avago), Intel, Kingston, Microsemi (Adaptec), Seagate
Kunden : Assemblierer (5%), Etailern (5%), Geschäfte (5%), Gross- und Einzelhändler (5%), Händler (20%), Telekommunikationsoperatoren (5%), VAR (35%), Wiederverkäufer (20%)
Angestellte/r : 135 Persone(n)


DIMM DDR-Speicher
ATP Electronics, Kingston, Promise, Samsung, Transcend
DIMM DDR2-Speicher
ATP Electronics, Kingston, Samsung, Transcend
DIMM DDR3-Speicher
Kingston, Samsung, Transcend
DIMM SDR-Speicher
ATP Electronics, Kingston, Samsung, Transcend
SODIMM DDR2-Speicher
ATP Electronics, Kingston, Samsung, Transcend
SODIMM DDR3-Speicher
Kingston, Samsung, Transcend

Andere Server
Dell EMC, Dell EMC CPSD, NetApp (Flexpod), Starwind Software, Supermicro
X86 Arbeitsstationen (32 und 64 bit)
X86 Server (32 und 64 bit)
Dell Technologies, Huawei, Quanta, Supermicro, V2 Electronics

Computer Ersatzteile
Bulk DDR-Speicher
ATP Electronics, Transcend
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HGST, Quantum, Seagate, Western Digital
Bulk SDR-Speicher
ATP Electronics, Transcend
Supermicro, Transcend
Broadcom (Avago), Broadcom (Emulex), Microsemi (Adaptec), Promise, QLogic
Quanta, Supermicro

2, 5" Festplatten
Seagate, Western Digital
Andere Speicherungssysteme
Broadcom (Avago), Dell EMC, Dell Technologies Compellent, Huawei, NetApp, NetApp (Flexpod), Quantum, Tandberg Data by Sphere 3D
Carbonite (EVault), Dell EMC, Quantum, Quest Software, SyncSort
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Bandspeichersysteme und Autoloader
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Box IDE Festplatten
Seagate, Western Digital
Box S-ATA Festplatten
HGST, Seagate, Western Digital
Broadcom (Avago), Brocade, DataCore, Dell EMC, Infortrend, NetApp, Quantum, Quest Software, Starwind Software, Syneto
Fibre Channel Controllerkarte
Broadcom (Avago), Broadcom (Emulex), Brocade, Dell EMC, Microsemi (Adaptec), NetApp, QLogic
Fibre Channel Hubs
Broadcom (Emulex), Brocade, Dell EMC, Microsemi (Adaptec), NetApp, QLogic
Firewire Festplatten
Promise, Transcend, Western Digital
IDE Controllerkarte
Broadcom (Avago), Broadcom (Emulex), Promise, QLogic
ISCSI Speichersysteme
Dell EMC, Dell Technologies Compellent, NetApp, Overland Storage by Sphere 3D, Promise, Quantum, Quantum (Adic), V2 Electronics
Dell EMC, Dell Technologies Compellent, Quantum, Quantum (Adic), Quantum (Certance), Sony, Tandberg Data by Sphere 3D
NAS Speichersysteme
Broadcom (Avago), Dell EMC, Huawei, Infortrend, NetApp, NetApp (Flexpod), Overland Storage by Sphere 3D, Promise, Quantum, Spectra Logic, Syneto, Tandberg Data by Sphere 3D, V2 Electronics
Raid Controllerkarte
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S-ATA Controllerkarte
Broadcom (Avago), Broadcom (Emulex), Dell EMC, Microsemi (Adaptec), Promise, QLogic
SAN Controllerkarte
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SAN Hubs und Switches
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Brocade, Dell EMC, Dell Technologies Compellent, Huawei, Infortrend, NetApp, Netapp (Engenio), Overland Storage by Sphere 3D, Promise, Quanta, Quantum, Seagate (Dot Hill), Tandberg Data by Sphere 3D, Texas Memory Systems, V2 Electronics
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Broadcom (Avago), Broadcom (Emulex), Dell EMC, Microsemi (Adaptec), Promise, QLogic
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Dell EMC, HGST, NetApp, Seagate
ATP Electronics, Kingston, Transcend
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Data Locker, Promise, Transcend, Western Digital
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Promise, Transcend, Western Digital
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ATP Electronics, Kingston, Transcend
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ASP und xAAS
Dell EMC
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Dell EMC
Brocade, Dell EMC, Overland Storage by Sphere 3D, QLogic, Quantum, Tandberg Data by Sphere 3D
Dell EMC
Dell EMC
Offsite und Online Backup
Carbonite (EVault), Dell EMC
Sicherheit as a Service
Carbonite (EVault)

Elektrischer Schutz
Line-Interactive USV
Netzadapter für USV
Off-Line USV
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Software für USV
Zubehör für elektrische Sicherheit

Industrielle Computer
Industrie-PC und Server
Industrielle Peripherie
Seagate, Transcend

Kabel und Konnektivität
IDE und S-ATA Kabel und Konnektivität
Microsemi (Adaptec)
Optische Kabel und Konnektivität
Dell EMC
SAN/Fibre Channel Kabel und Konnektivität
Dell EMC, Microsemi (Adaptec)
SCSI Kabel und Konnektivität
Dell EMC, Microsemi (Adaptec)
Thunderbolt Kabel und Konnektivität

V2 Electronics

Audio- und Videoserver
Dell EMC
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Dell EMC, Huawei, Mellanox Technologies
Bridges, Gateways und Routers
Huawei, QLogic
Cache server
Dell EMC, Huawei, NetApp
Drahtlose Netzadapter
Emulation und Virtualisierungs-Software
DataCore, NetApp, Starwind Software
Hard- und Softwarebeschleunigung
Dell EMC, Mellanox Technologies
Dell EMC
Broadcom (Emulex), Mellanox Technologies, QLogic, SolarFlare, Supermicro
Netzwerk über Stromnetz
Western Digital
Huawei, Mellanox Technologies, Quanta
Transceiver und Signalverstärker
SmartOptics, SolarFlare

Content-filtering Systeme
Sichere elektronische Post
Sicherheitsserver (UTM)
Dell EMC, Syneto

Andere Software
Dell EMC
Dell EMC

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ATP Electronics, Kingston, Transcend
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ATP Electronics, Kingston, Transcend
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ATP Electronics, Kingston, Transcend
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Kingston, Transcend
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Kingston, Transcend

19" Zubehör, Schränke und Racks
Ci-Design, CRU Dataport, Dell EMC, Elliptical Mobile Solutions, Quantum, Supermicro
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USB Laufwerksgehäuse
USB und Firewire Laufwerksgehäuse
Promise, Transcend


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