Just a few months after launching its Gateway notebooks and PCs, targeted to major account and SMB markets, Acer completes its professional offer with high-end servers and storage systems, which were presented Tuesday in Milan, Italy. Its current Acer Altos servers will continue to be sold for the coming months to SMB, before being merged with Gateway offer. Including towers, racks and blades, Gateway servers should be priced quite aggressively, although Acer does not wish to enter a price war on this market, in order to support its still building brand image.
Acer has also unveiled a NAS and SAN offer, in partnership with Hitachi Data Systems. This partnership fits in line with a first one, signed 3 years ago and very active in countries where Acer enjoys a strong marketshare, like Italy or Germany. With this expanded partnership, HDS hopes to leverage on Acer distribution network to raise a stronger profile in SMB products and markets. Indeed, HDS is strong on high-end storage systems, which it mostly sells directly to end users. On lower-end products, HDS works with a few distributors (namely, Ingram Micro, Bell Micro and Zycko) as well as a network of system integrators in Eastern Europe. But due to a lack of marketing, low end HDS storage products mainly sell as a complement to high-end, centralized systems used by major accounts, according to Mike Walker, Senior VP Global Channels. Thanks to the partnership with Acer and a common marketing fund, HDS thus hopes to broaden its reach in distribution.
All Gateway servers and storage systems will be exclusively sold indirectly, through an authorized reseller network and broadliners Tech Data or Esprinet. They will be available between now and Q110, depending on products, in Austria, Czech Republic, Denmark, France, Germany, Hungary, Italy, Portugal, Slovakia, Spain, Sweden and the United Kingdom.
According to Gianpiero Morbello, Corporate VP Marketing & Brand, Acer targets with its Gateway servers and storage systems HPC (energy and defense, space exploration, weather, educational, proprietary code benchmarks), vertical technical computing (automotive, aerospace, oil and gas, biochemistry, manufacturing, financial clustering, ISV and IHV), cloud computing, ISP and datacenter markets.
It is working on several tools and services to support its resellers : dedicated teams to cover government public tenders ; a Solution Center based in Lugano (Switzerland) to help VAR fine-tune their vertical solutions ; Competence Centers which will act as showcases for Gateway technologies (the first being implemented in Pisa University) ; a dedicated financial support (being worked on) ; a deal registration program common with HDS ; and finally an ERP integration between Gateway, Tech Data and resellers, to streamline relations between them. Asked about signing with VADs to distribute Gateway storage systems and servers, Gianpiero Morbello does not exclude the move. But he explains that this will be done only when current distribution processes are polished up.


