France : peripheral and consumer electronics specialist MCA Technology was present with its own booth on the tenth edition of Distree XXL event. The company was showcasing its latest distribution partnership, as part of its new broad export strategy. Beside being an important distributor for Dell PCs and notebooks, the company has also signed distribution partnership with Toshiba (consumer electronics products), which it is allowed to distribute in French-speaking Africa. On Maghreb market, MCA was also representing HP for its professional line of products and Asustek for its notebooks. Beside these 3 brands which were in good place on its booth, the company was also trying to push its own brands on these markets (H&B AV products and Sega gaming consoles), as well as Havit notebook cases, Silicon Power memory and flash modules and Symantec security software, which were recently signed. Beside Maghreb and French-speaking Africa, MCA Technology is also trying now to enter Eastern European markets. In a few months, we will be able to tell if the event has bore its fruits.