Metra bites the Apple
Middle East: beside its distributor Arab Business Machines, Apple has recently allowed broadliner Metra to distribute its products. It is yet unknown which countries are officially covered by this new partnership.
Aruba Networks expands Middle East channel strategy
Middle East: Aruba Networks has signed two new agreements with VADs in an expansion of its PartnerEdge channel programme for the region, one with network and security VAD FVC and the second with broadliner Metra. Aruba was working with FVC since earlier this year, mainly on its ClearPass Access Management solutions. These partnerships will bolster Aruba Networks' channel strategy for regional growth by enhancing its reach into the enterprise and small and medium business sectors. Aruba Networks' PartnerEdge channel programme is an EMEA-wide initiative and expansion in the Middle East is part of a strategy to broaden vertical market engagement with the region's enterprise customers, delivering complete solutions to businesses that are seeking to deploy secure wireless network access in their workplace or campus. Through PartnerEdge, Aruba aims to ensure its customers receive the right consultancy and after-sales services to support its range of leading networking solutions. Through their offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates for FVC and in Egypt, Saudi Arabia and the United Arab Emirates for Metra, the two distributors join mobility solutions provider Oxygen as authorized Value Added Distribution partners within the programme.
Ashish Bharti leaves Redington for second time
Middle East : Ashish Bharti, one of IT powerhouse Redington Gulf's most senior executives, has left the company. Bharti has taken up a management post at rival distributor Metra Computer. Egypt-based Metra has been looking to replenish its management team in the Gulf. It is thought that Bharti has been lined up for a similar role held by Metra's former regional managing director, NY Prasad, who left for Dell Middle East earlier this year (source : ITP Middle East).
Metra raises its game with logistics investment
Middle East : broadliner Metra is preparing to open a new logistics facility that will serve as an integrated hub for its operations across the Gulf region. Metra, which is one of the main regional distributors for brands such as HP, Acer and Samsung, will call time on the outsourced logistics model it currently uses and switch to its own self-operated 6,500 square meter facility instead (source : IP Middle East).