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NEC Display Solutions signs a distribution agreement with Metra Group

Egypt: NEC Display Solutions has signed a distribution agreement with broadliner Metra Group to set up a network of partners for its display business in the country, with a focus on adding customers working within the government and public sectors. At a special event to launch the partnership, NEC and Metra hosted over 200 people to announce the partnership and to show how the rapidly expanding applications for professional displays can enhance efficiency, profitability and profile of the channel and end customers alike. NEC offers a comprehensive display technology portfolio and is seen as a trusted advisor and total solutions provider addressing many different vertical industries in need of professional display technology. Through the partnership with Metra, NEC will introduce a range of solutions from large format interactive displays for business, entertainment and retail, control room systems for security and network monitoring to the latest in DCI Compliant Cinema projectors.

Ziad Aboras, Country Manager for Egypt at NEC Display Solutions in the Middle East, said, "Metra Computers is one of the Middle East's oldest and largest wholesale distributors of IT products, with an impressive 30-year history serving as a value-added distributor to the reseller channel. We are very pleased to have them on board as a strategic partner to help us expand our footprint in Egypt and to support the growing number of projects in the government and public sectors. NEC, established in 1899, has a long history of servicing the specific needs of professional, corporate and government customers. Today, NEC has one of the broadest display solutions portfolios in the industry and crucial to our vision to deliver total customer solutions is a successful channel and solution partner network, supported by professional services and support capabilities."

Metra Group and NEC Display Solutions successfully hosted the event to have special meetings with both potential partners and customers.

Metra Computer acquires EMPA

Middle East: Egyptian broadliner Metra Computer has acquired its Dubai-based competitor EMPA Middle East for an undisclosed amount. In the future, EMPA will operate as a subsidiary of Metra Computer, the back office systems of both companies having been integrated and their value business teams unified and managed by Basel Shalaby, reporting to Mohamed Eissa, executive vice president, Metra Computer.

Tripp Lite signs Metra

Middle East: UPS vendor Tripp Lite has partnered with broadliner Metra Computer to sell and support the vendor's portfolio of SMB and Enterprise solutions across the Middle East and North Africa (MENA), through its offices in Dubai, Egypt and Saudi Arabia.

Metra bites the Apple

Middle East: beside its distributor Arab Business Machines, Apple has recently allowed broadliner Metra to distribute its products. It is yet unknown which countries are officially covered by this new partnership.


Metra Computer Egypt

Metra Computer Egypt
30 Wadi El-Nil street
Mohandesseen - Gizah
Phone : +20 (0)2 3303 4319
Fax : +20 (0)2 3303 4318
Website :
E-mail :


General manager : Mr Tamer Elshourbagy (*** ****** ********* ** ***** *)


Annual turnover
2011 : 504,80 M€
2010 : 565,03 M€
2009 : 391,98 M€
Indirect turnover : 100%
Main brands : ASUS, Dell Technologies, Gigabyte, HP Inc., Microsoft
Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, e-commerce, installers, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, service providers, software editors, specialized resellers, superstores, systems integrators, telecom operators, traders, VAR