Metra Computer acquires EMPA
Middle East: Egyptian broadliner Metra Computer has acquired its Dubai-based competitor EMPA Middle East for an undisclosed amount. In the future, EMPA will operate as a subsidiary of Metra Computer, the back office systems of both companies having been integrated and their value business teams unified and managed by Basel Shalaby, reporting to Mohamed Eissa, executive vice president, Metra Computer.
Tripp Lite signs Metra
Middle East: UPS vendor Tripp Lite has partnered with broadliner Metra Computer to sell and support the vendor's portfolio of SMB and Enterprise solutions across the Middle East and North Africa (MENA), through its offices in Dubai, Egypt and Saudi Arabia.
Metra bites the Apple
Middle East: beside its distributor Arab Business Machines, Apple has recently allowed broadliner Metra to distribute its products. It is yet unknown which countries are officially covered by this new partnership.
Aruba Networks expands Middle East channel strategy
Middle East: Aruba Networks has signed two new agreements with VADs in an expansion of its PartnerEdge channel programme for the region, one with network and security VAD FVC and the second with broadliner Metra. Aruba was working with FVC since earlier this year, mainly on its ClearPass Access Management solutions. These partnerships will bolster Aruba Networks' channel strategy for regional growth by enhancing its reach into the enterprise and small and medium business sectors. Aruba Networks' PartnerEdge channel programme is an EMEA-wide initiative and expansion in the Middle East is part of a strategy to broaden vertical market engagement with the region's enterprise customers, delivering complete solutions to businesses that are seeking to deploy secure wireless network access in their workplace or campus. Through PartnerEdge, Aruba aims to ensure its customers receive the right consultancy and after-sales services to support its range of leading networking solutions. Through their offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates for FVC and in Egypt, Saudi Arabia and the United Arab Emirates for Metra, the two distributors join mobility solutions provider Oxygen as authorized Value Added Distribution partners within the programme.