CEO : Mr Atul Mehta Vice-president : Mr Anand Vardhan General manager : Mr Atul Mehta Sales director : Mr Anand Vardhan Marketing director : Mr Anand Vardhan Product manager : Mr Jaideep Limaye
Information
Creation year : 1987 Annual turnover 2011 : 335,02 M€ 2010 : 233,64 M€ 2009 : 163,52 M€ 2008 : 126,51 M€ 2007 : 92,44 M€ Active resellers : 5000 Indirect turnover : 100% National/regional/export split : 100/0/0 Broadliner Main brands : APC by Schneider Electric, HP, Mercury, Toshiba, Western Digital Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, department stores, e-commerce, hypermarkets, IT consulting and service providers, mail-order resellers, maintenance companies, multispecialists, outlets, semi-distributors, service providers, specialized resellers, specialized retailers, stationers, superstores, traders, VAR Employees : 700 people
News
Compuage distributes Edifier
2011-12-08 India : Edifier International, a designer and manufacturer of consumer audio electronics better known for its iPod docks, has announced a partnership agreement with broadliner Compuage Infocom.
Toshiba strengthens distribution
2011-06-06 India : Japanese vendor Toshiba has revamped its distribution model in the country as part of its strategy to grow 100 percent year-on-year in 2011. The vendor has opted for a hybrid model, continuing to operate through national distributors (NDs) for matured markets while appointing regional distributors (RDs) for several upcountry regions. In addition, Toshiba is putting in place a strong sub-distribution channel.
Toshiba has appointed RDs in emerging markets such as Goa, Bihar, Jharkhand, Chhattisgarh, Uttarakhand, Jammu & Kashmir, Orissa and the north-east. It will continue to address the rest of the market through NDs such as Ingram Micro, Redington and Compuage.
Patna-based Caltron Info Trade will be in charge of Bihar and Jharkhand, while SA Infoways has been appointed for Orissa. Goa is handled by Jamson Computers, while Uttarakhand and J&K are handled by VSM Technologies and Digital Systems respectively. The entire north-east will be managed by Datamation Services, while the Chhattisgarh distributor will be Raipur-based Mahesh & Co.
Toshiba will bill RDs directly and will not allow NDs to operate in these territories. "Thus far our business was largely concentrated in the top 30 cities, while the states where we have appointed new RDs did not account for much. We feel that a dedicated RD can focus more on building a channel than an ND," explained Toshiba's local director Sivakumar (source : Computer Reseller News India).
Kingston to restructure distribution
2011-03-08 India : memory products vendor Kingston revamped its distribution structure for its flash products. The company has reduced its distribution partners from seven to five and will implement the changes from April 2011. Kingston with a market share of 43 percent in flash drives is looking at expanding its market share and reach in the country. The company is now appointing product specific distributors. It has added a new distributor - multispecialist Avnet India - that will work along with existing distributors Compuage Infocom, HCL Infosystems and ShreePati Computech to drive Kingston’s flash drives, along with regional distributor Sunrise Infosolutions. Transtek has been dropped from flash drive distribution. In SSD segment, Neoteric will now on distribute only SSDNow, Kingston’s range of the SSD drives. Previously, Neoteric also distributed DRAM products (source : Computer Reseller News India).
Compuage is Dell Distributor
2009-08-12 India : Compuage Infocomm and Dell have entered into an exclusive distribution tie-up to serve Large Format Retail (LFR) segment in India. Compuage will jointly manage the Dell shop-in-shops at Croma and Reliance Digital outlets, through its dedicated team, which already works on Creative Labs and Odyssey products (source : Computer Reseller News India).