Avanquest acquires Micro Application
2010-11-19 France : software distributor and reeditor Avanquest has acquired its competitor Micro Application for €8m, including €6.5m in Avanquest shares. A premium of €2m may be added within 2 years, depending on the reach of profitability goals. Philippe Olivier, founder and CEO of Micro Application, will become operational director of Avanquest in France and join Avanquest executive board. Micro Application brand will be kept by Avanquest for "easy-to-use" products, and distribution networks and strategies will be kept as is. This acquisition will strongly strengthen Avanquest's position as the local leader of online/retail e-distribution (excluding gaming) and will allow to enter new Micro Application to enter new markets, where it was absent until now (United Kingdom, China or United States for example). Even better : some of translated Micro Application software will be launched in foreign countries through Avanquest offices, giving them an interesting growth potential in the coming months.
Micro Application imports Raxco
2010-02-02
French software specialist and reeditor Micro Application has started the distribution of the French version of PerfectDisk 10 Pro, a defragmentation tool from Raxco Software, in French speaking countries of Europe and Africa.
Micro Application gets into services
2009-12-01 France : software reeditor and specialist Micro Application has launched a line of packaged services dedicated to end customers. They leverage on a French law enabling people to substract half the price of home services from their taxes. Micro Application services include home installation, first contact, training or even troubleshooting. They will be carried on by PC30 network, which owns 71 offices and 1000 technicians all over French territory, and are currently sold only through Micro Application website. Prices range from 29 to 118 € incl. VAT, that is from 29 to 59 € after tax rebate.
Micro Application draws with ACD Systems
2009-11-12 France : software reeditor Micro Application has signed a distribution partnership with ACD Systems, which products (including ACDSee Pro 3) it will distribute through its reseller network in French-speaking EMEA.
