Exertis to acquire Hammer
Irish distribution group DCC Technology, which trades as Exertis, has announced its intention to acquire storage VAD Hammer, subject to approval from the European Commission. Hammer has offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom, employing 165 personnel. It generated sales of €180.6m for the twelve months ended 31 January 2016 and distributes products from a leading range of vendors including Dell, Intel, Netapp, Seagate and Western Digital, to almost 1,000 value added resellers, cloud service providers and systems integrators. The acquisition, which is based on an initial enterprise value of €46.3 million will strengthen Exertis' enterprise portfolio and enhance its capability in the mid- and higher range server and storage market. Customers of Hammer will benefit from exposure to a wider range of products distributed through Exertis including networking, security and unified communications. Following regulatory approvals, expected to be completed by the end of 2016, Hammer will continue to operate as a standalone business with both entities capitalising on the benefits of the acquisition, to ensure that Hammer's specialism is not diluted.
Niall Ennis, DCC Technology managing director, said: "Hammer has enjoyed considerable success in providing value-added services and bespoke solutions in a number of vertical markets for their customers and has a well-earned reputation as a storage specialist. The acquisition has significant benefits for both companies increasing Exertis' expertise and solutions in the storage market, complementary to our existing server and enterprise business, and providing Hammer customers and vendors with a platform for growth within a diverse and financially strong technology distribution company. In addition, this deepens Exertis' presence across several European countries."
James Ward, Hammer managing director, said: "We see great synergy and opportunities for our customers, vendors and employees in joining Exertis. By leveraging the complementary strengths of both companies we can only add value to what is an exciting proposition for all our stakeholders. We look forward to working with Exertis management teams and building on the success of both companies."
Hammer signed as Dell OEM partner
Storage and server VAD Hammer has been given international Original Equipment Manufacturer (OEM) rights to Dell's entire portfolio. The Hammer and Dell OEM Solutions partnership will serve over 40 vertical markets, including media & entertainment, telecom, industrial automation, medical, transportation & utilities and military & defence. Hammer has been selected to become a Dell OEM Channel Partner based on its established storage and server resources and capabilities, and its in-depth knowledge of vertical markets. Its renowned value-add approach, its 23 years' experience in the OEM and system integration space and its expertise in designing and creating bespoke, innovative servers and storage solutions backed by superior pre-sales and technical consultancy makes Hammer an ideal match for Dell's OEM business. Hammer has over 50 Dell OEM certified sales and technical professionals in-house, and looks forward to working closely with another element of Dell's business to increase its offering to new and existing customers, helping OEM customers bring products to market efficiently. Dell OEM products are available through Hammer offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom.
Hammer opens another continental office
Germany: only nine months after launching its French office, and less than a year after hiring Eddy Bergiers, its first European Regional Sales Director, British storage VAD Hammer has opened its newest office, based in Germany. Located near Munich, Hammer GmbH joins Hammer's existing regional offices in Belgium, France, Italy, the Netherlands and Sweden. Its staff, managed by former Avnet CCIS director Manfred Kamp, will focus on building new and existing German and Austrian business. The distributor's physical presence in the German market will further support its German and Austrian partners in providing storage products and solutions for the countries' progressing IT infrastructures, and 80% of Hammer's vendor portfolio can be sold through the Germany office.
Backup vendor Tandberg Data has signed an agreement with storage VAD Hammer to distribute Tandberg Data's comprehensive portfolio of data storage and data protection products throughout Europe through Hammer offices in Belgium, France, Italy, the Netherlands, Sweden and the United Kingdom. This agreement gives Hammer's European sales force access to Tandberg Data's range of storage products and services that provide customers with tape, disk, RDX removable disk and software solutions for backup, archiving and disaster recovery.
Hammer unveils a new partner program
United Kingdom: storage VAD Hammer has introduced a "registered disk partner" scheme for its customers. Vendors HGST, Seagate, Toshiba and Western Digital have collaborated with the distributor to form this scheme, giving customers a superior level of support to complement its disk portfolio. Benefits of becoming a partner include access to advance replacement drives, full integration and configuration services, early product and market updates, engineering and "design-in" support consultancy, priority stock allocation, plus many more. The launch of the initiative comprises a comprehensive Hammer Disk portal for customers to glean more information on the four vendors and Hammer's disk abilities, plus a dedicated Hammer Disk Twitter page and YouTube channel to enhance customer interaction and support further.
Mr Wim Clayes
Creation year : 2008
Cabling and connectivity
Value added services