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Hammer and Spectra Logic announce EMEA-wide distribution deal

Storage VAD Hammer and Spectra Logic have entered into an EMEA-wide distribution agreement. The partnership will see Hammer adding Spectra Logic's high-capacity workflow, tape and disk-based products to its portfolio in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom and will allow Spectra Logic to strengthen its position in key backup and archive markets. By partnering with Hammer, Spectra will grow its enterprise-level reseller customer base.

Jason Beeson, Hammer's Commercial Director, said: "this is an excellent opportunity to increase our high-performance computing offering to our partners and customers. By adding Spectra Logic's bespoke data workflow storage solutions we can reach a whole new genre of highly data-dependent users who are seeking a complete data workflow, from input and day-to-day use right through to deep storage and archiving." Spectra Logic's integrated tape and disk products have become the prevailing standard for those sectors challenged with storing, managing and accessing massive amounts of data and where high-performance computing is mission critical; sectors such as media and entertainment, scientific research, healthcare and financial services. As Spectra Logic's object-based storage systems links directly to the public cloud, this distribution agreement will also enable Hammer to enhance its current cloud portfolio.

Brian Grainger, Chief Sales Officer at Spectra Logic, said: "we've seen a major increase in demand for high-capacity, deep storage solutions, which have become essential to a wide range of businesses grappling with the challenges of storing, managing and accessing data while dealing with the rapidly evolving mandates in Europe that are driving changes in storage requirements. With Hammer's help, we aim to reach more businesses that can benefit from our product range. We are keen to work with Hammer because it is among the most specialised storage distributors in Europe and has a range of products which are complementary to our own."

Gerard Marlow, General Manager – OEM & Whitebox Storage at Hammer, said: "for 25 years, Hammer has added value at every opportunity to ensure our channel of resellers meet and exceed their customer expectations. To achieve this we constantly seek to add leading and innovative products to our portfolio and the range of deep storage products from Spectra Logic will meet this objective."

Exertis enhances AV specialism with Medium acquisition

United Kingdom: broadliner Exertis has purchased AV specialist Medium for an undisclosed amount. Gerry O'Keefe, Exertis, managing director UK&I said: "Medium has an unrivalled reputation for customer service, industry knowledge and offering specialist support and solutions in key areas of the AV market. The company has built strong customer and vendor relationships, and its technical expertise will strengthen our ability to implement a full suite of professional AV solutions into the B2B market where our complementary products and services will provide opportunities for additional growth." Ian Sempers, Medium managing director, said: "we are delighted to be joining forces with Exertis. The continued convergence of the IT and AV market means we will be in a great position to service a sector that extends beyond traditional AV solutions. Our expertise and technical knowledge in this market combined with Exertis' wider product portfolio will provide a compelling proposition for resellers and vendors." The acquisition of Medium, follows the announcement of Exertis' intention to acquire server and storage specialist Hammer, and is further evidence of the company’s strategy to provide a complete range of technology solutions from home to IT, mobile and enterprise whilst maintaining specialist expertise in key market segments. Its AV division was recently highly commended in the AV awards 2016.

Exertis to acquire Hammer

Irish distribution group DCC Technology, which trades as Exertis, has announced its intention to acquire storage VAD Hammer, subject to approval from the European Commission. Hammer has offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom, employing 165 personnel. It generated sales of €180.6m for the twelve months ended 31 January 2016 and distributes products from a leading range of vendors including Dell, Intel, Netapp, Seagate and Western Digital, to almost 1,000 value added resellers, cloud service providers and systems integrators. The acquisition, which is based on an initial enterprise value of €46.3 million will strengthen Exertis' enterprise portfolio and enhance its capability in the mid- and higher range server and storage market. Customers of Hammer will benefit from exposure to a wider range of products distributed through Exertis including networking, security and unified communications. Following regulatory approvals, expected to be completed by the end of 2016, Hammer will continue to operate as a standalone business with both entities capitalising on the benefits of the acquisition, to ensure that Hammer's specialism is not diluted.

Niall Ennis, DCC Technology managing director, said: "Hammer has enjoyed considerable success in providing value-added services and bespoke solutions in a number of vertical markets for their customers and has a well-earned reputation as a storage specialist. The acquisition has significant benefits for both companies increasing Exertis' expertise and solutions in the storage market, complementary to our existing server and enterprise business, and providing Hammer customers and vendors with a platform for growth within a diverse and financially strong technology distribution company. In addition, this deepens Exertis' presence across several European countries."

James Ward, Hammer managing director, said: "We see great synergy and opportunities for our customers, vendors and employees in joining Exertis. By leveraging the complementary strengths of both companies we can only add value to what is an exciting proposition for all our stakeholders. We look forward to working with Exertis management teams and building on the success of both companies."

Hammer signed as Dell OEM partner

Storage and server VAD Hammer has been given international Original Equipment Manufacturer (OEM) rights to Dell's entire portfolio. The Hammer and Dell OEM Solutions partnership will serve over 40 vertical markets, including media & entertainment, telecom, industrial automation, medical, transportation & utilities and military & defence. Hammer has been selected to become a Dell OEM Channel Partner based on its established storage and server resources and capabilities, and its in-depth knowledge of vertical markets. Its renowned value-add approach, its 23 years' experience in the OEM and system integration space and its expertise in designing and creating bespoke, innovative servers and storage solutions backed by superior pre-sales and technical consultancy makes Hammer an ideal match for Dell's OEM business. Hammer has over 50 Dell OEM certified sales and technical professionals in-house, and looks forward to working closely with another element of Dell's business to increase its offering to new and existing customers, helping OEM customers bring products to market efficiently. Dell OEM products are available through Hammer offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom.

Hammer opens another continental office

Germany: only nine months after launching its French office, and less than a year after hiring Eddy Bergiers, its first European Regional Sales Director, British storage VAD Hammer has opened its newest office, based in Germany. Located near Munich, Hammer GmbH joins Hammer's existing regional offices in Belgium, France, Italy, the Netherlands and Sweden. Its staff, managed by former Avnet CCIS director Manfred Kamp, will focus on building new and existing German and Austrian business. The distributor's physical presence in the German market will further support its German and Austrian partners in providing storage products and solutions for the countries' progressing IT infrastructures, and 80% of Hammer's vendor portfolio can be sold through the Germany office.


Hammer Belgium

Hammer Belgium
Intercity Business Park
Generaal De Wittelaan 9 Bbus 4a+4b
B-2800 Mechelen
Phone : +32 (0)15 69 02 90
Fax : +32 (0)15 69 02 99
Website :
E-mail :


CFO : Mr Wim Clayes (*** ****** *******)
Sales director : Mr Eddy Bergiers (*** ****** ********* **)
Sales manager : Mrs Nadia Jockmans (*** ****** *********)
Channel manager : Mr Adil Chriaa (*** ****** ********)
Channel manager : Mrs Khadija Maroc (*** ****** ********* *)
Channel manager : Mr Anthony van Broeckhoven (*** ****** ********* **)
Channel manager : Mr Robin van der Reeth (*** ****** ********* *)
Channel manager : Mr Schakir Rapoun (*** ****** ********* *)


Creation year : 2008
Numéro d'entreprise/Ondernemingsnummer : 0808.693.552
VAT number : BE 0808.693.552
Active resellers : 250
Indirect turnover : 100%
National/regional/export split : 90/0/10
Export : Luxemburg
VAD : Computers, storage
Main brands : HGST, OEM, Seagate, Toshiba, Western Digital
Clients : Apple Premium Resellers, assemblers, corporate resellers, dealers, e-commerce, industrials, ISP, ISV, OEM, outlets, semi-distributors, specialized resellers, systems integrators, telecom operators, VAR
Employees : 4 people


19" accessories, bays and racks
CRU Dataport, Eaton, Intel, Supermicro

Cabling and connectivity
Fibre channel/SAN cables and connectivity
Broadcom (Avago), Mellanox Technologies, QLogic
IDE and S-ATA cables and connectivity
Broadcom (Avago)
Optical cables and connectivity
Mellanox Technologies
SCSI cables and connectivity
Broadcom (Avago)
Thunderbolt cables and connectivity

Computer components
Bulk controllers
Broadcom (Avago), Broadcom (Emulex), Promise, QLogic
ATP Electronics, Kingston, Transcend
Bulk hard disks
HGST, Seagate, Toshiba, Western Digital
ATP Electronics, Kingston, Transcend
Intel, Supermicro

Barebone PCs
Intel, Supermicro
Other servers
Intel, Starwind Software, Supermicro
X86 servers (32 and 64 bits)
Dell Technologies, Intel, Supermicro, V2 Electronics
X86 workstations (32 and 64 bits)

Electric protection
Electric protection accessories
Line-interactive UPS
Off-line UPS
On-line UPS
Surge protectors
UPS management software
UPS network adapters

Industrial computing
Industrial computing software
Industrial PCs and servers
Intel, Supermicro, V2 Electronics

Packaged DIMM DDR
ATP Electronics, Kingston, Transcend
Packaged DIMM DDR2
ATP Electronics, Kingston, Transcend
Packaged DIMM DDR3
Kingston, Transcend
ATP Electronics, Kingston, Transcend
Packaged SODIMM DDR2
ATP Electronics, Kingston, Transcend
Packaged SODIMM DDR3
Kingston, Transcend

Audio and video servers
Promise, V2 Electronics
Bridges, gateways and routers
Emulation and virtualization software
DataCore, Starwind Software
Management and supervision software and hardware
Mellanox Technologies, QLogic
Network adapters
Broadcom (Emulex), Intel, Mellanox Technologies, QLogic, SolarFlare
Mellanox Technologies, QLogic
Transceivers and repeaters
SmartOptics, SolarFlare

DataCore, Supermicro
Warranty extensions
DataCore, Infortrend, Overland Storage by Sphere 3D, QLogic, Seagate (Dot Hill), Supermicro, Tandberg Data by Sphere 3D, V2 Electronics

Operating systems
Cumulus Networks

2, 5" harddisks
HGST, Seagate, Toshiba, Western Digital
Data management software
DataCore, Starwind Software
Fibre Channel controllers
Fibre Channel hubs
Broadcom (Emulex), QLogic
Flash card readers
ATP Electronics, Kingston, Transcend
IDE controllers
Broadcom (Avago), Broadcom (Emulex), QLogic
ISCSI servers
Overland Storage by Sphere 3D, V2 Electronics
Seagate, Sony, Spectra Logic, Tandberg Data by Sphere 3D
NAS servers
Infortrend, Overland Storage by Sphere 3D, Spectra Logic, Tandberg Data by Sphere 3D, V2 Electronics
Other storage hardware
Tandberg Data by Sphere 3D
Packaged IDE harddisks
HGST, Seagate, Western Digital
Raid controllers
Broadcom (Avago), Broadcom (Emulex), Intel, QLogic
Raid servers
Infortrend, Overland Storage by Sphere 3D, Promise, Seagate (Dot Hill), Spectra Logic, Tandberg Data by Sphere 3D, V2 Electronics
Removable storage
Tandberg Data by Sphere 3D
S-ATA controllers
Broadcom (Avago), Broadcom (Emulex), Intel, QLogic
S-ATA harddisks
HGST, Seagate, Toshiba, Western Digital
SAN controllers
Broadcom (Avago), Broadcom (Emulex), Intel, QLogic
SAN hubs and switches
QLogic, V2 Electronics
SAN servers
Infortrend, Overland Storage by Sphere 3D, Promise, Seagate (Dot Hill), Tandberg Data by Sphere 3D, V2 Electronics
SCSI and SAS controllers
Broadcom (Avago), Broadcom (Emulex), QLogic
SCSI and SAS harddisks
HGST, Seagate, Toshiba, Western Digital
ATP Electronics, HGST, Intel, Kingston, Samsung, Seagate, Toshiba, Transcend
Sony, Tandberg Data by Sphere 3D
Tape drives
Overland Storage by Sphere 3D, Seagate, Sony, Spectra Logic, Tandberg Data by Sphere 3D
USB keys
ATP Electronics, Kingston, Transcend

CompactFlash cards
ATP Electronics, Kingston, Transcend
MemoryStick cards
Kingston, Transcend
MultiMediaCard cards
ATP Electronics, Kingston, Transcend
Removable disks
Tandberg Data by Sphere 3D
SecureDigital cards
ATP Electronics, Kingston, Transcend
Smart Media cards
Kingston, Transcend
Overland Storage by Sphere 3D, Sony, Tandberg Data by Sphere 3D
XD cards
Kingston, Transcend


Value added services
After-sale consulting, architecture design, audit, business plan help, configuration help, customer loyalty program, demo products, demos, direct shipping to final client, field sales staff, hardware connection/cabling, hardware installation, help with specifications write-up, lead generation, manufacturer certifications, modeling, on-site maintenance, on-site training, personalized help, personalized shipping, pre-sale consulting, project management help, project monitoring and control, repackaging, return-to-base warranty, seminar centre, system integration, technical deployment, transfer of skills
Financial services
30-day payment, advance payment, automatic transfer, bank garanty, cash, credit card, delegation of payment, joint account, personal outstanding
Minimum delivery time
National : 24 hour(s)
International : 24 hour(s)