Hammer strengthens in continental Europe
Belgium: British storage VAD Hammer has appointed Eddy Bergiers as new director to oversee its regional European business. Known in the channel as the former director of Bell Micro in Belgium before its acquisition by Avnet, Eddy will be based at Hammer's office in Belgium, and will manage Hammer's regional offices in Italy, the Netherlands and Sweden. According to Hammer, Eddy's appointment and central location will assist the distributor in enhancing its understanding of local businesses and cultures, and will ensure the continuing strategic development of its regional businesses. As a result of its growth to date and to position Hammer for future growth, there are two imminent developments; the Nordics office has expanded and relocated in Solna, while early next year will see Hammer's Belgium office relocate and expand to include a mainland Europe logistics hub and an integration centre.
Hammer gets near its Dutch clients
Netherlands : finding out that it was more difficult than expected to reach Dutch resellers from Belgium (the contrary being also true), British storage VAD Hammer has decided to open a sales office in Almere. Hammer Netherlands is managed by Ivo Roersma, former sales manager of Avnet Technology Solutions. This office is the fourth of the British company, beside Italy, Sweden and of course Belgium.
Certeon expands channel footprint with Hammer
Application performance specialist Certeon has signed a partnership with storage specialist Hammer. This Europe-wide agreement calls for Hammer to distribute Certeon's aCelera solution amongst its comprehensive storage portfolio. The partnership promises improved speed and efficiency for customers of WAN-based backup and replication throughout Europe, thanks to Hammer's offices in Benelux, Italy, Sweden and the United Kingdom. Certeon offers a compelling, virtualized and cost-effective solution to substantially accelerate the performance of any application, for any user, on any device, on any network. By adding Certeon's suite of software-based solutions, aCelera, to its product portfolio, Hammer has enhanced its Wide Area Network (WAN) and underpinning DR replication offerings for customers that require global application acceleration, as well as providing integration opportunities for WAN acceleration with other vendor's solutions such as Dell, NetApp and HP.
Toshiba appoints Hammer to distribute SSDs in Europe
Toshiba Electronics Europe has appointed storage distributor Hammer to supply its range of solid state drives (SSDs). The agreement, which begins with immediate effect, covers the whole of Europe through Hammer's offices in Belgium, Italy, Sweden and the United Kingdom. Hammer will target original equipment manufacturers (OEMs) and system integrators in application areas including broadcast equipment, content storage solutions, and industrial and ruggedized PCs.
Hammer to distribute products from Mellanox
British storage specialist Hammer has signed a distribution partnership with vendor Mellanox Technologies, a supplier of high-performance, end-to-end connectivity solutions for data centre servers and storage systems, to bolster its offering to new and existing channel partners. Mellanox’s InfiniBand and Ethernet solutions address a wide range of data centre markets, including High-Performance Computing, financial services, database, Web 2.0, Internet and Cloud. Hammer will distribute Mellanox’s entire range of products in the deal which is Europe-wide, through its offices in Belgium, Italy and Sweden.