Hammer opens another continental office
Germany: only nine months after launching its French office, and less than a year after hiring Eddy Bergiers, its first European Regional Sales Director, British storage VAD Hammer has opened its newest office, based in Germany. Located near Munich, Hammer GmbH joins Hammer's existing regional offices in Belgium, France, Italy, the Netherlands and Sweden. Its staff, managed by former Avnet CCIS director Manfred Kamp, will focus on building new and existing German and Austrian business. The distributor's physical presence in the German market will further support its German and Austrian partners in providing storage products and solutions for the countries' progressing IT infrastructures, and 80% of Hammer's vendor portfolio can be sold through the Germany office.
Partnership expands Tandberg Data's European footprint
Backup vendor Tandberg Data has signed an agreement with storage VAD Hammer to distribute Tandberg Data's comprehensive portfolio of data storage and data protection products throughout Europe through Hammer offices in Belgium, France, Italy, the Netherlands, Sweden and the United Kingdom. This agreement gives Hammer's European sales force access to Tandberg Data's range of storage products and services that provide customers with tape, disk, RDX removable disk and software solutions for backup, archiving and disaster recovery.
Hammer unveils a new partner program
United Kingdom: storage VAD Hammer has introduced a "registered disk partner" scheme for its customers. Vendors HGST, Seagate, Toshiba and Western Digital have collaborated with the distributor to form this scheme, giving customers a superior level of support to complement its disk portfolio. Benefits of becoming a partner include access to advance replacement drives, full integration and configuration services, early product and market updates, engineering and "design-in" support consultancy, priority stock allocation, plus many more. The launch of the initiative comprises a comprehensive Hammer Disk portal for customers to glean more information on the four vendors and Hammer's disk abilities, plus a dedicated Hammer Disk Twitter page and YouTube channel to enhance customer interaction and support further.
A double strike for Hammer
Storage VAD Hammer has inked two new distribution partnerships, with Promise and Quanta. The distributor will push the storage range from Promise as well as Quanta server and SAN systems in Europe through its offices in Belgium, France, Italy, the Netherlands, Sweden and the United Kingdom.
Hammer strengthens in continental Europe
Belgium: British storage VAD Hammer has appointed Eddy Bergiers as new director to oversee its regional European business. Known in the channel as the former director of Bell Micro in Belgium before its acquisition by Avnet, Eddy will be based at Hammer's office in Belgium, and will manage Hammer's regional offices in Italy, the Netherlands and Sweden. According to Hammer, Eddy's appointment and central location will assist the distributor in enhancing its understanding of local businesses and cultures, and will ensure the continuing strategic development of its regional businesses. As a result of its growth to date and to position Hammer for future growth, there are two imminent developments; the Nordics office has expanded and relocated in Solna, while early next year will see Hammer's Belgium office relocate and expand to include a mainland Europe logistics hub and an integration centre.