Storage VAD Hammer and Spectra Logic have entered into an EMEA-wide distribution agreement. The partnership will see Hammer adding Spectra Logic's high-capacity workflow, tape and disk-based products to its portfolio in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom and will allow Spectra Logic to strengthen its position in key backup and archive markets. By partnering with Hammer, Spectra will grow its enterprise-level reseller customer base.
Jason Beeson, Hammer's Commercial Director, said: "this is an excellent opportunity to increase our high-performance computing offering to our partners and customers. By adding Spectra Logic's bespoke data workflow storage solutions we can reach a whole new genre of highly data-dependent users who are seeking a complete data workflow, from input and day-to-day use right through to deep storage and archiving." Spectra Logic's integrated tape and disk products have become the prevailing standard for those sectors challenged with storing, managing and accessing massive amounts of data and where high-performance computing is mission critical; sectors such as media and entertainment, scientific research, healthcare and financial services. As Spectra Logic's object-based storage systems links directly to the public cloud, this distribution agreement will also enable Hammer to enhance its current cloud portfolio.
Brian Grainger, Chief Sales Officer at Spectra Logic, said: "we've seen a major increase in demand for high-capacity, deep storage solutions, which have become essential to a wide range of businesses grappling with the challenges of storing, managing and accessing data while dealing with the rapidly evolving mandates in Europe that are driving changes in storage requirements. With Hammer's help, we aim to reach more businesses that can benefit from our product range. We are keen to work with Hammer because it is among the most specialised storage distributors in Europe and has a range of products which are complementary to our own."
Gerard Marlow, General Manager – OEM & Whitebox Storage at Hammer, said: "for 25 years, Hammer has added value at every opportunity to ensure our channel of resellers meet and exceed their customer expectations. To achieve this we constantly seek to add leading and innovative products to our portfolio and the range of deep storage products from Spectra Logic will meet this objective."
United Kingdom: broadliner Exertis has purchased AV specialist Medium for an undisclosed amount. Gerry O'Keefe, Exertis, managing director UK&I said: "Medium has an unrivalled reputation for customer service, industry knowledge and offering specialist support and solutions in key areas of the AV market. The company has built strong customer and vendor relationships, and its technical expertise will strengthen our ability to implement a full suite of professional AV solutions into the B2B market where our complementary products and services will provide opportunities for additional growth." Ian Sempers, Medium managing director, said: "we are delighted to be joining forces with Exertis. The continued convergence of the IT and AV market means we will be in a great position to service a sector that extends beyond traditional AV solutions. Our expertise and technical knowledge in this market combined with Exertis' wider product portfolio will provide a compelling proposition for resellers and vendors." The acquisition of Medium, follows the announcement of Exertis' intention to acquire server and storage specialist Hammer, and is further evidence of the company’s strategy to provide a complete range of technology solutions from home to IT, mobile and enterprise whilst maintaining specialist expertise in key market segments. Its AV division was recently highly commended in the AV awards 2016.
Exertis to acquire Hammer
Irish distribution group DCC Technology, which trades as Exertis, has announced its intention to acquire storage VAD Hammer, subject to approval from the European Commission. Hammer has offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom, employing 165 personnel. It generated sales of €180.6m for the twelve months ended 31 January 2016 and distributes products from a leading range of vendors including Dell, Intel, Netapp, Seagate and Western Digital, to almost 1,000 value added resellers, cloud service providers and systems integrators. The acquisition, which is based on an initial enterprise value of €46.3 million will strengthen Exertis' enterprise portfolio and enhance its capability in the mid- and higher range server and storage market. Customers of Hammer will benefit from exposure to a wider range of products distributed through Exertis including networking, security and unified communications. Following regulatory approvals, expected to be completed by the end of 2016, Hammer will continue to operate as a standalone business with both entities capitalising on the benefits of the acquisition, to ensure that Hammer's specialism is not diluted.
Niall Ennis, DCC Technology managing director, said: "Hammer has enjoyed considerable success in providing value-added services and bespoke solutions in a number of vertical markets for their customers and has a well-earned reputation as a storage specialist. The acquisition has significant benefits for both companies increasing Exertis' expertise and solutions in the storage market, complementary to our existing server and enterprise business, and providing Hammer customers and vendors with a platform for growth within a diverse and financially strong technology distribution company. In addition, this deepens Exertis' presence across several European countries."
James Ward, Hammer managing director, said: "We see great synergy and opportunities for our customers, vendors and employees in joining Exertis. By leveraging the complementary strengths of both companies we can only add value to what is an exciting proposition for all our stakeholders. We look forward to working with Exertis management teams and building on the success of both companies."
Hammer signed as Dell OEM partner
Storage and server VAD Hammer has been given international Original Equipment Manufacturer (OEM) rights to Dell's entire portfolio. The Hammer and Dell OEM Solutions partnership will serve over 40 vertical markets, including media & entertainment, telecom, industrial automation, medical, transportation & utilities and military & defence. Hammer has been selected to become a Dell OEM Channel Partner based on its established storage and server resources and capabilities, and its in-depth knowledge of vertical markets. Its renowned value-add approach, its 23 years' experience in the OEM and system integration space and its expertise in designing and creating bespoke, innovative servers and storage solutions backed by superior pre-sales and technical consultancy makes Hammer an ideal match for Dell's OEM business. Hammer has over 50 Dell OEM certified sales and technical professionals in-house, and looks forward to working closely with another element of Dell's business to increase its offering to new and existing customers, helping OEM customers bring products to market efficiently. Dell OEM products are available through Hammer offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom.
Hammer opens another continental office
Germany: only nine months after launching its French office, and less than a year after hiring Eddy Bergiers, its first European Regional Sales Director, British storage VAD Hammer has opened its newest office, based in Germany. Located near Munich, Hammer GmbH joins Hammer's existing regional offices in Belgium, France, Italy, the Netherlands and Sweden. Its staff, managed by former Avnet CCIS director Manfred Kamp, will focus on building new and existing German and Austrian business. The distributor's physical presence in the German market will further support its German and Austrian partners in providing storage products and solutions for the countries' progressing IT infrastructures, and 80% of Hammer's vendor portfolio can be sold through the Germany office.
Mr Wim Clayes
Creation year : 2008
Cabling and connectivity
Value added services