News
NCR expands its channel network with Jarltech
2011-10-27
NCR is expanding its channel partner network with the appointment of Jarltech Europe GmbH, the retail, hospitality and computer solutions company, as a European distributor. NCR will provide powerful point-of-sale and kiosk systems to supplement Jarltech’s solution portfolio in Austria, Germany and Switzerland, Denmark and Sweden, France and Poland. NCR will also provide on-site maintenance services in Austria and Germany, which will be extended to other countries in the future. This gives Jarltech’s resellers and system integrators access to quality, future-proof solutions from a global brand manufacturer.
NRF 2011: HP unveils its POS plans for EMEA
2011-02-22
Launched about one year ago in the EMEA region, the POS products from HP have not been yet really promoted by the Californian vendor. HP in fact waited for the hundredth edition of the NRF (National Retail Federation Big Show), recently held in New York, to unveil its EMEA POS strategy. In the US, HP is now on this market since 2004 and has a wide offer there, including digital signage products for example. On this market, HP works with ScanSource, Bluestar and Ingram Micro DC/POS. It has also built up an ISV partner program which aims to deliver more easily complete solutions to the market. This program is currently being adapted on the European market. Compared to its competitors, HP claims to be the only one to be able to fully equip the points of sales, from front-office to back-office : a good way for suppliers not to work with several vendors. In addition, it relies on the stability of its offer: each product has a 5-year delivery warranty, then 5 more years for spare parts: this warranty is appreciated on this market, as POS assets are kept and used a long time by the users.
Currently, HP is working in the EMEA region with Ingram DC/POS in Austria, Denmark, Finland, France, Germany, Norway, Sweden, Switzerland and the United Kingdom as well as Axiz and Pinnacle in South Africa. It is also about to unveil a partnership with German Jarltech for all countries where this distributor is working (Belux, DACH region (Austria, Germany, Liechtenstein and Switzerland), France, the Netherlands, Poland, Scandinavia (Denmark, Finland and Sweden), Spain and the United Kingdom). HP has also chosen AV specialist Maverick as official distributor to introduce its digital signage offer in the United Kingdom. A move which may be duplicated in other countries in case of success.
Currently, HP's main focuses are France, Germany, Italy, Russia, the Netherlands and the United Kingdom. It is currently busy exploring the best distribution opportunities and adapting its products for each country, which will take some time before being fully implemented. As for digital signage products, they are currently distributed by some broadliners and Scala, which thus acts as the first EMEA, HP-labelised ISV. But those are not yet being actively promoted by HP, even if they drew a lot of attention on its NRF booth, thanks to a widespread use of touch technologies, which greatly improve the user experience.
Besides HP, NRF is the most important place in the world to discover new trends for POS equipment. And with over 20% of visitors from 82 countries (including almost 7% coming from EMEA countries), this event is now definitely not limited to the US anymore. Despite heavy snow conditions, most major European retailers (Auchan, Tesco, Metro, Ahold, etc.) were present, roaming to discover new ideas and technologies (often sold directly and therefore not distributed through distributors) to implement in their points of sale. Beside HP and its new digital signage display line (which now includes a digital signage media server), Intel has caught the attention of visitors with its Connected Concept Store. Several technologies were included in demos like adiVERSE (a virtual footwear wall), Digital Signage Endcap (based on the collection of anonymous visitor information to optimize marketing campaigns), Interactive Fashion Retail Experience (a virtual mannequin) or the IT Command Center, to minimise the energy consumption of use of POS devices. Microsoft has also made a big splash with Surface, which has been POS tailored by several ISV. The iPad has also been showcased as a useful POS tool terminal for numerous applications. The show also swarmed with smaller albeit useful innovations if imported into Europe, like an Intuit software which allows retailers to send by mail receipt to their customers: a convenient way to store and analyse them. As we can see on NRF, retail still has many ways to surprise its visitors.
Jarltech expands to North
2011-02-08
Scandinavia : German POS specialist Jarltech has opened its Scandinavian sales office, based in Denmark. This new subsidiary also covers officially Finland and Sweden, with a local phone number for the latter. The company does not plan to cover yet Norway, because of potential difficulties with local customs (Norway is not a member of the EC). The country manager for Jarltech Scandinavia is Alexander Stahl, the former managing director of PSD Printscan, which was acquired in 2008 by American distributor Bluestar. Alexander currently works alone, backed with Jarltech's backoffice in Germany. He plans to hire employees and open local offices depending on the initial growth of his business and local opportunities. His job is to support existing customers (previously served from Germany) and find new ones.
Compared to its competitors, Jarltech plans to differenciate itself with brands yet unseen in the region and huge warehouses in Germany, which allow a good level of availability and fast delivery. The company focuses on hardware and does not plan to distribute software solutions : "as we works with ISVs, this would put us in competition with them, which we do not wish", explained Alexander Stahl to ITdistri. The company also offers interesting services for resellers, including warranty extensions or pre-exchange in case of problem. All marketing support is already localized in Danish and Swedish. The company does not unveil its turnover (which is evaluated between 70 and 90 millions euros, but plans to leverage on its new office to keep its growth over 10%.
Jarltech Europe and Epson France conclude a distributor agreement for France
2009-06-15
France : POS specialist Jarltech becomes official distributor for Epson POS products in France. This agreement will contribute to improve the distribution in the country. Already being leading POS distributor for Epson in Germany, Austria, Switzerland, Belgium and the Netherlands, Jarltech is going to provide the whole portfolio of Epson’s Retail Systems Division to French resellers, with overnight delivery if needed.
Citizen Systems Europe expands distribution network with Jarltech
2009-06-05
United Kingdom : POS specialist Jarltech Europe has become an official distributor for the latest barcode, label and POS printers from Citizen Systems Europe in the country. Both companies were already working together previously, in Austria, then in Germany, following the acquisition of Data Cash GmbH earlier this year. This partnership extends to all other Jarltech offices in Europe, including Belgium, France, Poland and the Netherlands.
