This strategy seems to reach its first limits, as a Danish reseller, which used Pixmania Pro to sell flat screens in its countries, has decided to shut down its activity : Pixmania did not inform him about product shortages, which led to numerous end-user complaints. A situation which the reseller could not bear and led to its shutdown. Even worse : some months ago, some products delivered in Sweden were incompatible with local television standards, seemingly unknowingly from Pixmania which bases its offer on a unified, pan-European portfolio. With such problems, the company therefore may seem to go faster than it should on European market... (source : Computer Reseller News Danmark).
