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Pixmania Pro reviews its European presence
In a bid to generate savings, e-tailer Pixmania, which owns the online semi-distributor Pixmania Pro, has decided to close all its physical stores (in France, Portugal and Spain) and to shut down operations and sales in 12 countries (Austria, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Luxembourg, Slovakia, Slovenia and Switzerland). The company will continue to operate in Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Poland, Portugal, Spain, Sweden and the United Kingdom.

Dixon hires Birbeck to head Pixmania
British group Dixons Retail has hired former Equanet boss Phil Birbeck to head its loss-making online operation PIXmania (and its semi-distribution website Pixmania Pro) after coughing €10m to buy the founders' remaining shareholding.

Note: articles from are also available in Google Currents.

Pixmania opens in Brno
Czech Republic : previous covering the country and, more generally, the Central European region, from its offices in France, retailer Pixmania (with its semi-distribution arm Pixmania Pro) has decided to open a new office in Brno, with local sales, marketing, purchase and logistics for a selection of products. From Czech Republic, Pixmania plans to address more efficiently, beside Czech Republic, Austria, Denmark, Estonia, Finland, Germany, Greece, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia and Sweden. France will thus continue to focus on Belgium, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain and the United Kingdom. Thanks to this new Central European office, Pixmania plans to reach a turnover of €500m within 4 years, from €150m now.

Pixmania Pro meets difficulties with foreign resellers
French e-tailer Pixmania has launched some years ago its B2B business, Pixmania Pro. The goal was to target both professional end users and resellers. The company has opened websites for Austrian, Belgian, British, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Luxembourg, Polish, Portuguese, Slovakian, Slovenian, Spanish and Swedish markets. Unfortunately, for most of these, Pixmania did not deploy local teams, instead relying on a central back-office based in France, with limited language capabilities.

This strategy seems to reach its first limits, as a Danish reseller, which used Pixmania Pro to sell flat screens in its countries, has decided to shut down its activity : Pixmania did not inform him about product shortages, which led to numerous end-user complaints. A situation which the reseller could not bear and led to its shutdown. Even worse : some months ago, some products delivered in Sweden were incompatible with local television standards, seemingly unknowingly from Pixmania which bases its offer on a unified, pan-European portfolio. With such problems, the company therefore may seem to go faster than it should on European market... (source : Computer Reseller News Danmark).


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Pixmania Pro Portugal

Pixmania Pro Portugal
Rua Breiner 107
PT-4050-126 Porto
Phone : +351 707 782 121
Fax : +351 217 810 272
Website :
E-mail :


General manager : Mr Luis Krug (*** ****** ********* ** *)
Sales director : Mr Donato Bello (*** ****** ********* ** **)
Marketing director : Mrs Nathalie Engramer (*** ****** ********* ** *****)


Creation year : 2008
Código Coface : 24123106
VAT number : PT 507387228
Indirect turnover : 15%
National/regional/export split : 100/0/0
Main brands : Apple, Canon, Philips, Samsung, Sony
Clients : Dealers, distributors, e-commerce, multispecialists, outlets, phone shops, semi-distributors, specialized resellers


Value added services
After-sale consulting, after-sale service, direct shipping to final client, e-commerce site, e-mailing, hot-line, information newsletter, logistics, on-site quote, online order status checking, online ordering, personalized help, product catalog, sales help, shipments tracking
Financial services
30-day payment, automatic transfer, credit card
Minimum delivery time
National : 24 hour(s)
International : NC