Spain: broadliner Ingram Micro has expanded its offer with Manhattan and Intellinet cabling and networking products. The distributor has also added the Nfon cloud-based phone-over-IP offer to its UC BU, part of its Specialty Solutions division. Broadliner Esprinet has, on its side, inked a deal with gaming and PC component specialist Biomag, and will distribute its full gaming offer, including Mars Gaming, Templarius, Vulcano and Zeus-branded products from Tacens and Aerocool. BigTec, the datacenter division of network and security VAD Exclusive Networks, has been appointed official distributor by data protection vendor Rubrik. Broadliner GTI has added Griffin accessories to its mobile portfolio. This deal also covers Portugal and Northern Africa. Finally, infrastructure VAD Westcon has promoted Spanish citizen Carlos Mazón as Service Director for Southern Europe. Carlos will manage the service offer of the distributor in France, Italy, North Africa, Portugal and Spain (source: Channel Partner España).
A new association announced that champions the benefits of working with regional EMEA technology channels and promotes new technology in business and society is being founded by four of the largest technology distributors in Europe: ALSO (Austria, Belux, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, the Netherlands, Norway, Poland, Sweden and Switzerland), Esprinet (Italy, Portugal and Spain), Exertis (Belgium, France, Ireland, the Netherlands, Norway, Sweden, United Arab Emirates and United Kingdom) and Westcoast (Ireland and the United Kingdom).
The new association is called The Technology Channels Alliance. While its primary objective is to ensure that technology vendors understand and make full use of the benefits of working with channels that understand their local circumstances across EMEA, the association will also be enablers and advocates of new technology to ensure these channels are educated and optimised to deliver on the promises new technology makes. At the same time, the association will have a social charter and will be setting aside a portion of its member dues to establish a charitable foundation with a mission to get technology to those without the means to acquire it, and enable a wider population to benefit from today's technology.
"I feel it's time to give something back," commented Joe Hemani, CEO of Westcoast. "Technology sales channels today are very good at getting products and services out to those who can afford to pay; what we want to do is give those without the means an opportunity to acquire technology that can change and better their lives."
Membership in the new association is open to technology distributors, large resellers and retailers whose head office is registered in a European country. Niall Ennis, CEO of Exertis said: "Regional players are a hugely important part of the technology channel in EMEA, and provide a focus and range of services tailored to each of the countries in which they operate. This new association seeks to promote the benefit to technology vendors of this focused approach and to provide a forum to identify opportunities to grow the addressable market for technology products."
"As well as being advocates and enablers of what technology can do for users, members of our new association bring special value to our customers because we are local, so we speak the language and do business in the language of our customers," commented Gustavo Moeller-Hergt, CEO of ALSO.
The association is also keen to get information out to customers that will help them keep abreast of the rapidly-changing technology landscape. "We have an ambition to create what we call a 'chain of knowledge' all the way from vendors through the channel to end users," said Alessandro Cattani, CEO of Esprinet. "Amongst other things, we will be publishing several case studies a year that will highlight issues of common interest in the region."
Always more mobile brands for the majors
Spain: the main distributors seem to bet on even more brands, to continue to grow. In just a few days, the three biggest distributors in the country have each unveiled additional distribution deals, all in the mobility market: Ingram Micro with Tucano (mobile accessories), Tech Data and its mobility division with Haier (notebooks, chromebooks, smartphones and tablets) and Esprinet with Huawei (smartphones and tablets) (source: ChannelPartner España).
Esprinet in partnership with Multiclass
Spain: broadliner Esprinet has expanded its portfolio with Multiclass education-oriented products, which include interactive whiteboards, touch tables or touch displays (source: Channel Partner España).
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