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A new name for CUC and Fröhlich & Walter

Following its acquisition by Irish group Exertis, cabling and networking specialist CUC and its German subsidiary Fröhlich & Walter have changed their named into CUC Exertis Connect and Fröhlich & Walter Exertis Connect. This first step ought to be followed later into the unification of the name as Exertis Connect, which will become the cabling and connectivity entity of the group in Europe.

Zycko and Exertis lose their bosses

France: in just a few days, both network and storage VAD Zycko and retail specialist Exertis France have lost their heads, respectively Patrick Heintzmann and Claude Dupont. Both were the respective founders of the companies they managed. In Claude's case, the departure is seemingly not his decision, while it is still unclear for Patrick. The interim management of Exertis France has been taken over by Patrick Arzilliers, while no new name has emerged regarding the management of Zycko France.

Exertis launches cable and connector range

IT distribution group Exertis has launched its Connect catalogue a comprehensive white-label range of cables and connectors for networking, landlines, IT systems and audio visual solutions. Mark Reynolds, Exertis IT commercial director, said "the Connect catalogue presents great attach and volume sales opportunities with significant margins for resellers. In many cases, this completes the solution for the reseller and enables them to buy from one distributor saving both time and freight costs. With more than 3,000 connectors and cables, the range includes mini DisplayPort, DisplayPort 1.2, HDMI 2.0, USB, reversible USB 3.0, Thunderbolt, eSATA and Lightening, Network cables and connectors. Exertis has produced a cable and connector catalogue, with details on the range including handy tips on choosing the right cable, connector, cord or adaptor including definitions, usage and wiring diagrams as well as practical advice. Our customers already buy infrastructure, IT, audio and visual products from Exertis. This is a natural extension to our business and we have tried to make it as easy as possible for our resellers to profit from this opportunity." This new offer is based on Exertis CUC expertise, Exertis CUC being a French specialist distributor which Exertis acquired in November 2015. The Connect catalogue is now available from Exertis in Belgium, France, the Netherlands, Norway, Sweden and the United Kingdom.

SweDeltaco gets a new boss and Exertis Captech a new brand

Scandinavia: Swedish broadliner SweDeltaco has hired Fredrik Brandt from inkClub as its new managing director1, while its fellow broadliner Exertis CapTech has been chosen by Datacore as official distributor in Norway and Sweden2 (source: IT-Kanalen Sverige 1 and 2).

New association founded to promote value of regional EMEA technology channels, and adoption of new technology

A new association announced that champions the benefits of working with regional EMEA technology channels and promotes new technology in business and society is being founded by four of the largest technology distributors in Europe: ALSO (Austria, Belux, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, the Netherlands, Norway, Poland, Sweden and Switzerland), Esprinet (Italy, Portugal and Spain), Exertis (Belgium, France, Ireland, the Netherlands, Norway, Sweden, United Arab Emirates and United Kingdom) and Westcoast (Ireland and the United Kingdom).

The new association is called The Technology Channels Alliance. While its primary objective is to ensure that technology vendors understand and make full use of the benefits of working with channels that understand their local circumstances across EMEA, the association will also be enablers and advocates of new technology to ensure these channels are educated and optimised to deliver on the promises new technology makes. At the same time, the association will have a social charter and will be setting aside a portion of its member dues to establish a charitable foundation with a mission to get technology to those without the means to acquire it, and enable a wider population to benefit from today's technology.

"I feel it's time to give something back," commented Joe Hemani, CEO of Westcoast. "Technology sales channels today are very good at getting products and services out to those who can afford to pay; what we want to do is give those without the means an opportunity to acquire technology that can change and better their lives."

Membership in the new association is open to technology distributors, large resellers and retailers whose head office is registered in a European country. Niall Ennis, CEO of Exertis said: "Regional players are a hugely important part of the technology channel in EMEA, and provide a focus and range of services tailored to each of the countries in which they operate. This new association seeks to promote the benefit to technology vendors of this focused approach and to provide a forum to identify opportunities to grow the addressable market for technology products."

"As well as being advocates and enablers of what technology can do for users, members of our new association bring special value to our customers because we are local, so we speak the language and do business in the language of our customers," commented Gustavo Moeller-Hergt, CEO of ALSO.

The association is also keen to get information out to customers that will help them keep abreast of the rapidly-changing technology landscape. "We have an ambition to create what we call a 'chain of knowledge' all the way from vendors through the channel to end users," said Alessandro Cattani, CEO of Esprinet. "Amongst other things, we will be publishing several case studies a year that will highlight issues of common interest in the region."


Exertis CapTech AB

Exertis CapTech AB
Ekonomivägen 11
SE-436 33 Askim
Phone : +46 (0)31 45 04 00
Fax : +46 (0)31 45 04 01
Website :
E-mail :


General manager : Mr Daniel Johnsson (*** ****** **)
CFO : Mr Robert Arn Lundberg (*** ****** ********* ** ***** )
CFO : Mr Robert Arn Lundberg (*** ****** ***)
Marketing director : Mr Mats Roosemark (*** ****** **)
CTO : Mr Magnus Gustafsson (*** ****** **)
Sales manager : Mr Anders Tellerhag (*** ****** **)
Sales manager : Mr Ambjõrn Andersson (*** ****** ********* ** ****)
Sales manager : Mr Henrik Gustafsson (*** ****** ********* ** ****)
Division director or manager : Mr Fredrik Tidemar (*** ****** ********* ** **)
Division director or manager : Mr Fredrik Tidemar (*** ****** **)
Purchase director or manager : Mr Jonas Silander (*** ****** *****)


Creation year : 1989
Organisationsnummer : 556350-3548
VAT number : SE 556350354801
Annual turnover
2013 : 163,55 M€
2012 : 163,23 M€
2011 : 148,31 M€
2010 : 122,80 M€
2009 : 95,04 M€
Active resellers : 4000
Indirect turnover : 100%
Main brands : BenQ, Gigabyte, Leadtek, NEC, Toshiba
Clients : Assemblers, associations, central purchasing companies, dealers, department stores, e-commerce, hypermarkets, mail-order resellers, maintenance companies, multispecialists, outlets, semi-distributors, specialized resellers, specialized retailers, superstores, VAR
Employees : 140 people