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A new name for CUC and Fröhlich & Walter

Following its acquisition by Irish group Exertis, cabling and networking specialist CUC and its German subsidiary Fröhlich & Walter have changed their named into CUC Exertis Connect and Fröhlich & Walter Exertis Connect. This first step ought to be followed later into the unification of the name as Exertis Connect, which will become the cabling and connectivity entity of the group in Europe.

Exertis launches LG Smart Hybrid Cooler

United Kingdom: broadliner Exertis has started the distribution of the LG Smart Hybrid Cooler that innovatively combines a built-in transparent signage display with a cooler. The 124,5cm display uses a M+ transparent HD panel with advanced IPS technology that renders brighter images for a vivid digital content. Messages can be managed and displayed remotely with content distribution via the internet or an USB. Ian Aitken, Exertis, general manager, AV said "The LG Smart Hybrid Cooler has a great many applications particularly across the retail, leisure, hospitality and catering sectors. Customers will be able to see the product first hand at our AV Enablement Suite. For end users, it not only provides the functionality of a cooler that can display product or brand imagery but also the opportunity to generate advertising income."

By eliminating air gap between the door glass and the transparent LCD panel, the LG Smart Hybrid Cooler displays accurate image and colour. Built-in speakers can add to the experience. Proximity sensors automatically switch the display from advertising mode to transparent mode enabling a see-thru view of the cooler contents. The Exertis AV Enablement Suite provides resellers and their customers with a showcase for digital signage and interactive technologies, highlighting the IT infrastructure and control environments required to enable them.

Wi-Fi heaven for resellers with Exertis and Airangel deal

United Kingdom: the value division of broadliner Exertis has signed an exclusive distribution agreement with Airangel, a local provider of venue based, value-add Wi-Fi systems and services. For the first time resellers are able to sell and support Airangel's Wi-Fi technology and services. Rob Leggett, Exertis' sales director for wireless and mobility solutions said: "Airangel is the perfect complement to our wireless infrastructure portfolio. We already provide a choice of Wi-Fi infrastructure solutions to fit organisations large and small, centralised and distributed, Airangel enhances our offering in public facing Wi-Fi adding next generation customer connection, engagement and insight solutions."

The Airangel solution will enable resellers to help their customers extract the maximum value from their investment in Wi-Fi, providing the best connection experience for the guest or public, delivering customer analytics to the Wi-Fi provider and enabling personalised, targeted communication during a visit; a real value-add for both parties. MyAirangel, the cloud managed platform at the heart of the solution integrates with third-party Business Intelligence Systems, PMS, CRM, and other platforms delivering additional benefits to the customer. It is used by hotels, retailers, apartment buildings, large public venues, and outdoor leisure facilities all over the world, including The Ritz, Mercedes Benz, Hilton Hotels, IHG, and the NHS.

David Weston, head of channel at Airangel, added: "We have had great success enabling venues to maximise their on-property guest value and customer satisfaction with MyAirangel. Exertis' expertise in wireless networking, knowledge of the UK channel and ability to help recruit, train and nurture the right resellers will mean we can grow together and provide a significant new strand of business for those partners who want to add value to their customers with a need for next generation venue and value based Wi-Fi."

Smart opportunity for Exertis resellers

United Kingdom: broadliner Exertis has unveiled a distribution agreement with Smartsign, a specialist in software for digital signage used by a wide range of companies and organisations for internal and external communication. Smartsign Manager is a completely packaged digital signage product that lets you create, publish, deliver, schedule and display content on any platform and any device. It has applications across a host of vertical markets from corporate business to hotels, restaurants, transport, retail, healthcare and education. Scalable, future-proof, easy to use and completely web based, it provides an open platform that can support all major hardware.

Ian Aitken, Exertis, general manager, AV said "Smartsign complements our existing LFD partnerships and our strategy for providing an end-to-end AV solution for our customers. For resellers and systems integrators, it's an opportunity to deliver a profitable services wrap around their AV business and deliver digital signage as part of a cloud service offering that can provide content to their end user's display."

Exertis vendor and product portfolio in AV is unrivalled and is the only distributor to offer a complete solution that covers core AV products, networking, PC, components and accessories. In addition, the Exertis team are nearly all AV Academy trained to the level of certified technical specialist providing expert support to resellers.

Filip Backlund, Smartsign country sales manager UK, said "Exertis has led the way in the convergence of AV and IT, enabling new customers to enter the market as well as supporting traditional AV resellers. Smartsign provides a great opportunity for resellers to add digital signage content delivery to an AV solution across a multitude of vertical market applications."

Exertis set to sign up Alcatel in distribution deal

United Kingdom: the mobility division of broadliner Exertis is set to take its number of handset distribution agreements to 13, after holding talks with Alcatel. Negotiations between the companies are understood to be at an advanced stage having first begun two months ago. The deal, if agreed, would add to the ever increasing number of partnerships secured by Exertis since entering the handset space in 2008. These include Acer, Doro, Huawei, Kazam, Lenovo, LG, Medion, Microsoft, Samsung, Sony, Wileyfox and ZTE. Like its Chinese rival Huawei, it has ambitions to usurp Sony to become the UK's third biggest handset manufacturer by sales. Alcatel already has existing distribution partnerships with Exertis' rivals; Brightstar, Data Select, Ingram Micro Mobility and Tech Data Mobile Solutions. It is unknown if any of these will be affected should a deal be completed. Exertis distributed a company record of 5.49 million handsets and accessories in its last financial year (source: Mobile News United Kingdom).


Exertis UK Ltd - IT division

Exertis UK Ltd - IT division
Chineham Business Park - Chineham
RG24 8EH Basingstoke
United Kingdom
Phone : +44 (0)1256 707 070
Fax : +44 (0)1256 707 505
Website :
E-mail :


General manager : Mr Gerry O'Keefe (*** ****** ********* ** **)
General manager : Mrs Sarah Potter (*** ****** ********* ** **)
General manager : Mr Jamie Brothwell (*** ****** ********* ** *****)
General manager : Mr Gareth Bray (*** ****** ********* ** *)
General manager : Mrs Caroline Hope (*** ****** ********* ** ***)
General manager : Mr Ian Aitken (*** ****** ********* ** )
General manager : Mr Paul Bryan (*** ****** ********* ** )
Sales director : Mr Jon Atherton (*** ****** ********* ** **)
Sales director : Mr Phil Brown (*** ****** ********* ** )
Sales director : Mr Mark Reynolds (*** ****** ********* ** ***)
Marketing director : Mrs Fiona Graham (*** ****** ********* ** **)
Marketing director : Mrs Nerissa Tong (*** ****** ********* ** **)
Sales manager : Mr Jason Birt (*** ****** ********* ** )
Sales manager : Mr Mark Weaver (*** ****** ********* ** *)
Sales manager : Mr Adam Carson (*** ****** ********* ** *)
Division director or manager : Mr Ian Neale (*** ****** ********* **)
Division director or manager : Mr Ian Ainsworth (*** ****** ********* ** ***)
Division director or manager : Mr Carl Eagle (*** ****** ********* ** )
Division director or manager : Mr Simon Barnard (*** ****** ********* ** ***)
Division director or manager : Mr Mike Buley (*** ****** ********* ** )
Purchase director or manager : Mr Mark Kahr (*** ****** ********* **)
Human resources manager : Mr Nick Foster (*** ****** ********* ** *)
Market manager : Mr Jose Alvite (*** ****** ********* ** *)
Market manager : Mr Chris Godsalve (*** ****** ********* ** ****)
Market manager : Mrs Sarah Bamford (*** ****** ********* ** ***)
Market manager : Mr Jordan Deemer (*** ****** ********* ** ***)
Market manager : Mr Luke Asekokhai (*** ****** ********* ** ****)
Department manager : Mr Jordan Hobday (*** ****** ********* ** ***)


Creation year : 1980
Company registration number : 01511931
VAT number : GB 864 4387 91
Annual turnover
2015 : 2 421,75 M€
2014 : 2 097,92 M€
2013 : 1 576,95 M€
2012 : 1 032,96 M€
2011 : 733,51 M€
Active resellers : 9000
Indirect turnover : 100%
National/regional/export split : 98/0/2
Export : Ireland
Main brands : Acer, Fujitsu Technology Solutions, Netgear, Samsung, Western Digital
Clients : Associations, central purchasing companies, corporate resellers, dealers, department stores, e-commerce, hypermarkets, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, service providers, specialized resellers, specialized retailers, superstores, systems integrators, VAR
Employees : 1050 people