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Exertis appointed Fractal Design distributor

United Kingdom: broadliner Exertis has been appointed by stylish, high-end computer components manufacturer Fractal Design as a distributor for their range of gaming enthusiast PC cases, PSUs, and cooling options. The appointment of Exertis, recently awarded Components Distributor of the Year by PC Retail, extends Fractal Design's presence in the channel through Exertis' extensive system integration customer base as well as the multiple and independent retail and etail segments.

Stuart Hatch, Exertis general manager for components commented "Exertis has the UK's broadest portfolio for the PC enthusiast and gamer and the addition of Fractal Design is a perfect high-end complement to our growing range of PC chassis and accessories. We look forward to working with Fractal Design to broaden the customer base for their unique Scandinavian blend of cool style and cool operation." Exertis will be distributing the full range of Fractal Design cases: the award-winning DEFINE series with a silent, minimalist, understated design, the "less is more" emphasis of the CORE series; the flexible, high-design NODE series; and the ARC series mini and midi towers.

Graham Dark, Regional Manager Western Europe & South Africa from Fractal Design: "Exertis is the premier distributor for PC components and gaming in the UK and we are delighted to be able to partner with them to bring our high-performance cases to a wider UK market. Fractal Design's range of products are the pinnacle of design and performance and we partner with companies of a similar ethos. Exertis really adds to our presence in the retail, etail and SI markets."

Exertis acquires Siracom

United Kingdom: broadliner Exertis has acquired for an undisclosed amount wireless network and telecom VAD Siracom. According to Exertis, the addition of Siracom to its Enterprise offering demonstrates its commitment to grow this evolving part of its business. "It is an excellent strategic fit to our commercial offering to the channel, which now encompasses Server, Storage, Networking, UC, Security and Wireless Networking whilst being complimented by our Service wrap giving the reseller an opportunity to work with us on numerous technologies", says Jason Hill, the director of Exertis VAD Solutions. "The customer bases of the two companies are complementary, combined with the expanded market coverage and enhanced portfolio we expect to leverage the synergies across the UK strengthening our Enterprise platform for further growth", he adds.

Phil Brown, IT sales & commercial director UK, said "We are delighted with the addition of Siracom to the Exertis business. The hard work begins now as we set about integrating Siracom and their team into our business and continue to deliver the excellent customer service and extensive knowledge & support that customers have been used to."

David Thompson, managing director of Siracom, said "The Siracom team has built a great business and a great reputation in the field of wi-fi and wi-fi security. To join with Exertis, its broad market reach and its expertise in logistics and marketing is a compelling proposition. I am confident that this fantastic combination will lead to accelerated growth and a wonderful future for all stakeholders."

Exertis AV growth creates new roles

United Kingdom: broadliner Exertis has confirmed a significant increase in channel facing resources in its fast growing audio-visual (AV) business unit. A new role of Commercial Manager, reporting to General Manager Ian Aitken, has been created to manage the AV business in the north, and two new Business Development Managers and a specialist Samsung Commercial TV Business Manager are also recruited. Sarah Bamford joins from Novatech to fill the Samsung role, and internal promotions see Ian Ainsworth take the Commercial Manager role, Adam Carson a Business Development Manager position covering the northern region, and Jordan Deemer assuming the role of Business Development Manager for Samsung Interactive displays.

Commenting, Ian Aitken, Exertis AV General Manager said "these new roles are a direct consequence of our sustained AV market growth over the last four years. We expect our total solution strategy to continue to drive our success with traditional AV integrators and IT reseller partners, while Sarah's appointment is testimony to our confidence in commercial TVs and strengthens Exertis' long-standing relationship with Samsung."

Exertis' AV business unit has experienced a CAGR of 29%, delivered via a solutions driven strategy that addresses the needs of the traditional AV and converged networking technologies market. It supplies and supports all display end-points – displays and projectors - and all the networking, control, server, storage and accessories necessary for any reseller to confidently grow their AV business. Exertis AV supply complete solutions from marketing leading vendors across large format display, projector, TFT and AV accessory product pillars.

New employees for Centerprise and Entatech, a new brand for Exclusive Networks and deeper relationship between and Exertis VAD and Kemp

United Kingdom: broadliner Entatech has hired Alicia Shepherd from CMS Computers to a newly created head of retail role. Two months after leaving broadliner Exertis, former Entatech boss Jon Atherton has resurfaced in the channel, taking on a commercial role with Centerprise International. After Germany and Switzerland, German vulnerability management software and appliance editor Greenbone Networks has extended its distribution partnership with network and security VAD Exclusive Networks to its British outfit. Finally, Kemp Technologies has expanded its relationship with the VAD division of broadliner Exertis to act as another distributor for its range of hardware and virtual Application Delivery Controllers (ADCs) and load balancing products. Exertis has been partnering with Kemp for two years on getting customers to replace Microsoft's end-of-life Forefront Threat Management Gateway (TMG) with the vendor's Edge Security Pack (ESP). As a distribution partner with Dell Sonic Wall, Exteris says it will give Kemp access to new customers for its LoadMaster bare metal ADC running on Dell PowerEdge Rack Servers. Kemp also works with VADs Getech and Zycko in the region (source: Channel Pro United Kingdom, Channelweb United Kingdom and PCR United Kingdom).

Exertis delivers DaaS Flex for resellers

United Kingdom: broadliner Exertis is now offering resellers the opportunity to purchase Plantronics Device-as a-Service Flex (DaaS Flex) package facilitated by Exertis Credit Services. DaaS offers a flexible monthly (12, 24 or 36) payment option that guarantees the replacement or servicing of Plantronics headsets which ensures continuity and service levels for users for the length of the contract. The package can be applied to Plantronics UC products including: Blackwifi, Voyager, Savi and Calisto families for any number of headsets and any vertical market. DaaS Flex comes with a number of different options: DaaS Continuity which guarantees working headsets for the life of the contract; DaaS Care which provides technical assistance and advance replacement; DaaS Refresh which is an option to replace parts on used headsets for reallocation and DaaS Upgrade which enables customers to add, change or upgrade headsets.

"With DaaS Flex, our Plantronics Connect resellers can offer their end users a complete and flexible solution, safe in the knowledge that they will always have a working headset from a market leader, thereby ensuring productivity and efficiency for their business. By adding this to a sale, the reseller can win more deals and gain the benefit of a continuing revenue stream", said Phil Brown, IT Sales and Commercial Director, Exertis. DaaS is open to an ever growing community of Plantronics Connect partners that enjoy full support from Exertis, Plantronics largest UK distributor, for site visits, use of a bespoke web portal and sales collateral. Exertis is also able to help resellers to become a Plantronics Connect partner.


Exertis UK Ltd - IT division

Exertis UK Ltd - IT division
Chineham Business Park - Chineham
RG24 8EH Basingstoke
United Kingdom
Phone : +44 (0)1256 707 070
Fax : +44 (0)1256 707 505
Website :
E-mail :


General manager : Mr Gerry O'Keefe (*** ****** ********* ** **)
General manager : Mrs Sarah Potter (*** ****** ********* ** **)
General manager : Mr Jamie Brothwell (*** ****** ********* ** *****)
General manager : Mr Gareth Bray (*** ****** ********* ** *)
General manager : Mrs Caroline Hope (*** ****** ********* ** ***)
General manager : Mr Ian Aitken (*** ****** ********* ** )
General manager : Mr Paul Bryan (*** ****** ********* ** )
Sales director : Mr Phil Brown (*** ****** ********* ** )
Sales director : Mr Mark Reynolds (*** ****** ********* ** ***)
Sales director : Mr Jon Atherton (*** ****** ********* ** **)
Marketing director : Mrs Fiona Graham (*** ****** ********* ** **)
Marketing director : Mrs Nerissa Tong (*** ****** ********* ** **)
Sales manager : Mr Adam Carson (*** ****** ********* ** *)
Sales manager : Mr Jason Birt (*** ****** ********* ** )
Sales manager : Mr Mark Weaver (*** ****** ********* ** *)
Division director or manager : Mr Carl Eagle (*** ****** ********* ** )
Division director or manager : Mr Ian Ainsworth (*** ****** ********* ** ***)
Division director or manager : Mr Ian Neale (*** ****** ********* **)
Division director or manager : Mr Simon Barnard (*** ****** ********* ** ***)
Division director or manager : Mr Mike Buley (*** ****** ********* ** )
Purchase director or manager : Mr Mark Kahr (*** ****** ********* **)
Human resources manager : Mr Nick Foster (*** ****** ********* ** *)
Market manager : Mr Jordan Deemer (*** ****** ********* ** ***)
Market manager : Mrs Sarah Bamford (*** ****** ********* ** ***)
Market manager : Mr Chris Godsalve (*** ****** ********* ** ****)
Market manager : Mrs Clare Spindler (*** ****** ********* ** ****)
Market manager : Mr Colin McFarlane (*** ****** ********* ** *****)
Market manager : Mr Luke Asekokhai (*** ****** ********* ** ****)
Market manager : Mr Jose Alvite (*** ****** ********* ** *)
Market manager : Mr Chris Shearer (*** ****** ********* ** ***)
Department manager : Mr Jordan Hobday (*** ****** ********* ** ***)


Creation year : 1980
Company registration number : 01511931
VAT number : GB 864 4387 91
Annual turnover
2013 : 1 576,95 M€
2012 : 1 032,96 M€
2011 : 733,51 M€
2010 : 639,21 M€
2009 : 534,48 M€
Active resellers : 9000
Indirect turnover : 100%
National/regional/export split : 98/0/2
Export : Ireland
Main brands : Acer, Fujitsu Technology Solutions, Netgear, Samsung, Western Digital
Clients : Associations, central purchasing companies, corporate resellers, dealers, department stores, e-commerce, hypermarkets, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, service providers, specialized resellers, specialized retailers, superstores, systems integrators, VAR
Employees : 1050 people