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A new boss for Brightstar and another BU for Exertis

United Kingdom: telephony specialist Brightstar has appointed Nazish Dossa as its new UK managing director1. Dossa comes with more than 20 years of specialist leadership within telecoms, networks and IT sectors. Most recently, he joined Capita IT enterprise Services in April 2016, holding the roles of chief sales and marketing officer, followed by managing director of network and connectivity. Prior to that, he spent 15 years at COLT Telecom where he held a number of senior commercial and leadership roles, including vice president of sales and capital markets.

Broadliner Exertis has combined its gaming, smart tech, accessories and audio divisions into a new consumer business unit made up of over 250 employees2. The new division will be based across offices in Basingstoke and Harlow, with the employees being part of an overall base of more than 1,150. Specific roles for each staff member will be spread across purchasing, commercial and marketing. Basingstoke-headquartered Exertis claimed the area will contribute significant revenue and profit for the company. It will be under the control of Liam La Cumbre, who enters the newly created role of consumer commercial director. Prior to joining Exertis, La Cumbre was sales director at Turkish consumer electronics specialist Vestel (2016) and Toshiba TV Europe sales director (January 2014 to December 2015). La Cumbre will be joined in the leadership team by consumer sales director Mike Buley who has been with Exertis for the last 27 years. Both will report directly to Exertis managing director Paul Bryan. Bryan said: "the creation of a dedicated consumer business unit reflects the importance of this category to our business. It will provide unrivalled focus and support for our vendors and customers, enabling Exertis to leverage the market leading positions we already hold in the consumer market. We have an outstanding leadership team and adding Liam, with his extensive, retail experience, demonstrates our continued investment as we see opportunities to drive for additional growth both in the UK and other European geographies. The new CBU provides the platform to bring together and promote the expertise, specialism and specific value-added services that we can offer to new and existing retail customers and vendors. The retail landscape is evolving. We have the opportunity and ambition to grow established, and emerging brands both in traditional and complementary markets in the UK, and in Europe, securing our position at the forefront of retail distribution." (source: Mobile News United Kingdom 1 and 2).

Some information about Brightstar, CI Distribution, CMS Distribution, Data Select, Exertis, Nimans and Sahara Presentation Systems

British Isles: Dylan Price, who was sales manager for telephony specialist Brightstar, has left the company1. PC component and peripheral specialist CI Distribution has announced three new new partnerships with key players in the IT industry: Brother (rugged mobile printers), iKey (rugged keyboards, mice, display and pointing devices) and Mad Catz (gaming accessories). Scale Computing, an hyperconverged storage, server and virtualisation vendor, has unveiled a partnership with VAD CMS Distribution, which will be responsible for selling Scale Computing's HC3 hyperconvergence and virtualisation platform, across Ireland and the United Kingdom. After 11 years of business, lately as sales manager, Ian Miller has decided to leave telephony specialist Data Select1. The mobility division of broadliner Exertis has been chosen by STK as a distributor for its new line of handsets2. Telecom VAD Nimans has expanded its reseller training programme by hosting its first-ever event at a new support centre. The facility is part of the company's modern Trafford Park Trade Counter on the outskirts of Manchester, where Panasonic resellers brushed up on their technical skills as part of an inaugural three-day course. Finally, AV specialist Sahara Presentation Systems has extended its deal with Milestone AV Technologies to secure rights to distribute Chief mounts and brackets to resellers and integrators in the country. Sahara added Milestone's Da-Lite projection screens to its portfolio in February this year and will now offer the full range of Chief racks and AV accessories (source: PCR United Kingdom, Mobile News United Kingdom 1 and 2, inAVate United Kingdom).

Exertis RIPS into OA Market with Epson

United Kingdom: broadliner Exertis has unveiled a distribution agreement with Epson to provide their Workforce Pro Replaceable Ink Pack System (RIPS) printers to selected resellers. The business will be managed from Exertis specialist OA print facility in Norfolk, utilising dedicated OA account managers who will be working with new and existing Epson RIPS customers. Jamie Brothwell, Exertis print general manager, said: "Epson has a very unique proposition using its business ink continuous feed technology that delivers up to 75,000 business quality prints between ink changes. The WorkForce Pro printers are known for their reliability and provide customers with a low TCO including using up to eighty per cent less energy than competitive colour lasers. We are looking forward to offering these printers to selected resellers alongside our range of specialist pre-delivery and logistical services, and our flexible credit facilities."

Epson's WorkForce Pro RIPS printers provide exceptional reliability with lower IT support costs, increase business productivity, reduce waste by simplifying supplies management and as a result are more environmentally friendly. As part of a Managed Print Service, WorkForce Pro RIPS printers can help to create a distributed printer fleet that provides an easy yet secure, high quality, distributed print resource that delivers predictable print costs. In addition, Epson's Document Capture Pro software enables an automated paper capture and storage process and its Email Print for Enterprise solution enables users to securely send documents to a printer and print directly from any device that can send an email in the office.

Claire Robinson, business director Epson UK, said: "with business inkjet printing continuing to rise, we've seen a 40% year-on-year increase in business inkjet unit sales and are now the second largest business inkjet supplier in Europe. As more businesses realise the environmental and financial benefits of adopting inkjet printers over laser fleets, this growth looks set to continue in 2017. We are looking forward to extending our existing relationship with Exertis and the specialist services it can offer our reseller channel to continue to grow our market share even further."

Exertis provides a range of print and logistical services that include: virtual warehousing facilities, PDI, product configuration and advanced delivery services. It offers an extensive OA credit line with flexible payment terms available for customers.

Exertis extends its Professional Services portfolio

United Kingdom: broadliner Exertis has launched Exertis Monitor, an additional post sales service that provides a basic level of monitoring on any vendor's solutions across the entire IT infrastructure. The service will be included within Exertis' ISO27001 accredited professional services portfolio.

Ian Gilbey, Exertis technical services director, said: "Exertis pre and post sales services equip resellers with the confidence to recommend, sell and service today's technology. Without services the value-add of a reseller can be compromised. Over the last few years, we have gained an enviable reputation in the market for providing a wide range of services that can be white labelled by our resellers to support their customers. Exertis Monitor extends our range of services, providing essential information on how resources are performing in different areas from any vendor and on any device that has an IP address."

Resellers can now take advantage of device monitoring on switches, servers, virtual hosts, storage and UPS. Outside of these core areas, any other IP enabled device can be monitored to provide, at a minimum, availability reports. Exertis Monitor provides availability monitoring and reporting with a notification process on outages or performance issues. Exertis professional services provide a wide range of pre and post-sale services to support resellers' business from straightforward "break-fix" through to a 24/7/365 complete, white-label, managed service. Exertis, uniquely, delivers all services with fully qualified engineers and support staff and from its own Network Operation Centre (NOC). It is the first and only UK distributor to have gained ISO 20071 accreditation, the international standard for information security, for its professional services.

Exertis adds Promethean to its AV Portfolio

United Kingdom: broadliner Exertis has been appointed to fulfil sales for the full range of Promethean interactive solutions. The appointment enables Promethean's reseller partners to take full advantage of the superior stock-holding, next-day delivery, credit, logistical services and technical capabilities provided by Exertis Medium, its specialist AV division. The agreement builds on the highly successful relationship which Exertis has enjoyed with Promethean in Ireland, where it is a distributor for the company's industry-leading range of interactive technology.

Ian Neale, Exertis Medium general manager, said: "we are delighted to have been appointed by Promethean. We pride ourselves on offering unrivalled logistical services and flexible credit options for our customers. These services will help the channel partners take advantage of, and maximise the growth opportunities for the entire portfolio of Promethean ActivPanels."

"The continued growth in the IFPD market, which the UK and Ireland are leading globally, means we need to ensure there is sufficient stocking capacity if our reseller partners are going to effectively meet demand. By bringing Exertis UK in as a second fulfilment source, we're essentially giving partners greater flexibility and choice, but ultimately equipping them with the fundamentals to achieve sales success", commented Simon Port, Promethean’s head of channel operations UK & Ireland.


Exertis UK Ltd - IT division

Exertis UK Ltd - IT division
Chineham Business Park - Chineham
RG24 8EH Basingstoke
United Kingdom
Phone : +44 (0)1256 707 070
Fax : +44 (0)1256 707 505
Website :
E-mail :


General manager : Mr Gerry O'Keefe (*** ****** ********* ** **)
General manager : Mrs Sarah Potter (*** ****** ********* ** **)
General manager : Mr Jamie Brothwell (*** ****** ********* ** *****)
General manager : Mr Gareth Bray (*** ****** ********* ** *)
General manager : Mrs Caroline Hope (*** ****** ********* ** ***)
General manager : Mr Ian Aitken (*** ****** ********* ** )
General manager : Mr Paul Bryan (*** ****** ********* ** )
Sales director : Mr Jon Atherton (*** ****** ********* ** **)
Sales director : Mr Phil Brown (*** ****** ********* ** )
Sales director : Mr Mark Reynolds (*** ****** ********* ** ***)
Marketing director : Mrs Fiona Graham (*** ****** ********* ** **)
Marketing director : Mrs Nerissa Tong (*** ****** ********* ** **)
Sales manager : Mr Kevin Matthews (*** ****** ********* ** ****)
Sales manager : Mr Jason Birt (*** ****** ********* ** )
Sales manager : Mr Adam Carson (*** ****** ********* ** *)
Sales manager : Mr Mark Weaver (*** ****** ********* ** *)
Division director or manager : Mr Ian Neale (*** ****** ********* **)
Division director or manager : Mr Ian Ainsworth (*** ****** ********* ** ***)
Division director or manager : Mr Simon Barnard (*** ****** ********* ** ***)
Division director or manager : Mr Carl Eagle (*** ****** ********* ** )
Division director or manager : Mr Mike Buley (*** ****** ********* ** )
Purchase director or manager : Mr Mark Kahr (*** ****** ********* **)
Human resources manager : Mr Nick Foster (*** ****** ********* ** *)
Market manager : Mr Jose Alvite (*** ****** ********* ** *)
Market manager : Mrs Sarah Bamford (*** ****** ********* ** ***)
Market manager : Mr Jordan Deemer (*** ****** ********* ** ***)
Market manager : Mr Chris Godsalve (*** ****** ********* ** ****)
Market manager : Mr Luke Asekokhai (*** ****** ********* ** ****)
Department manager : Mr Jordan Hobday (*** ****** ********* ** ***)


Creation year : 1980
Company registration number : 01511931
VAT number : GB 864 4387 91
Annual turnover
2015 : 2 421,75 M€
2014 : 2 097,92 M€
2013 : 1 576,95 M€
2012 : 1 032,96 M€
2011 : 733,51 M€
Active resellers : 9000
Indirect turnover : 100%
National/regional/export split : 98/0/2
Export : Ireland
Main brands : Acer, Fujitsu Technology Solutions, Netgear, Samsung, Western Digital
Clients : Associations, central purchasing companies, corporate resellers, dealers, department stores, e-commerce, hypermarkets, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, service providers, specialized resellers, specialized retailers, superstores, systems integrators, VAR
Employees : 1050 people