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Smart opportunity for Exertis resellers

United Kingdom: broadliner Exertis has unveiled a distribution agreement with Smartsign, a specialist in software for digital signage used by a wide range of companies and organisations for internal and external communication. Smartsign Manager is a completely packaged digital signage product that lets you create, publish, deliver, schedule and display content on any platform and any device. It has applications across a host of vertical markets from corporate business to hotels, restaurants, transport, retail, healthcare and education. Scalable, future-proof, easy to use and completely web based, it provides an open platform that can support all major hardware.

Ian Aitken, Exertis, general manager, AV said "Smartsign complements our existing LFD partnerships and our strategy for providing an end-to-end AV solution for our customers. For resellers and systems integrators, it's an opportunity to deliver a profitable services wrap around their AV business and deliver digital signage as part of a cloud service offering that can provide content to their end user's display."

Exertis vendor and product portfolio in AV is unrivalled and is the only distributor to offer a complete solution that covers core AV products, networking, PC, components and accessories. In addition, the Exertis team are nearly all AV Academy trained to the level of certified technical specialist providing expert support to resellers.

Filip Backlund, Smartsign country sales manager UK, said "Exertis has led the way in the convergence of AV and IT, enabling new customers to enter the market as well as supporting traditional AV resellers. Smartsign provides a great opportunity for resellers to add digital signage content delivery to an AV solution across a multitude of vertical market applications."

Exertis set to sign up Alcatel in distribution deal

United Kingdom: the mobility division of broadliner Exertis is set to take its number of handset distribution agreements to 13, after holding talks with Alcatel. Negotiations between the companies are understood to be at an advanced stage having first begun two months ago. The deal, if agreed, would add to the ever increasing number of partnerships secured by Exertis since entering the handset space in 2008. These include Acer, Doro, Huawei, Kazam, Lenovo, LG, Medion, Microsoft, Samsung, Sony, Wileyfox and ZTE. Like its Chinese rival Huawei, it has ambitions to usurp Sony to become the UK's third biggest handset manufacturer by sales. Alcatel already has existing distribution partnerships with Exertis' rivals; Brightstar, Data Select, Ingram Micro Mobility and Tech Data Mobile Solutions. It is unknown if any of these will be affected should a deal be completed. Exertis distributed a company record of 5.49 million handsets and accessories in its last financial year (source: Mobile News United Kingdom).

Mainline and Daisy set to acquire Exertis airtime base

United Kingdom: the mobility division of broadliner Exertis has agreed to sell its airtime business to rivals Mainline and Daisy. Exertis entered the airtime space three years ago, amassing a base of around 22,000 connections across Vodafone, O2 and EE. At its peak, it was connecting 1,500 SIMs a month on average. It confirmed last month it planned to exit the market after conceding it would never likely become a leading player as a result of consolidation in the market, most notably EE's acquisition of rival Mainline. All EE connections, Exertis' biggest operator, will be moved to Mainline in the coming weeks. All O2 and Vodafone connections will switch to Daisy. Details on the sale price or value of the base is confidential and could not be discussed. Exertis has already communicated the news to its 80-plus dealers who will be affected by the change, although it insists disruption levels will be kept to an absolute minimum. No staff at Exertis have been affected by the decision, with those in airtime being redeployed (source: Mobile News United Kingdom).

Exertis appoints new heads to drive OA market push

United Kingdom: broadliner Exertis has announced two senior appointments to further its advance into the office automation (OA) and document scan markets. Alistair Coyne and Theresa Downes are the latest recruits to join the OA and document scan team within the Exertis print business. Alistair takes responsibility for the overall OA and document scan strategy whilst Theresa manages the Samsung strand of the OA business. Both were previously working for Midwich.

Jamie Brothwell, Exertis' general manager print, said: "the specialist OA team has grown rapidly since we entered the market three years ago. The appointment of Alistair and Theresa is the latest investment in a team that is constantly looking to provide resellers with additional products and services that enable them to increase their ability to service their customers’ across OA and all print solutions. Needless to say I'm delighted to welcome Alistair and Theresa to Exertis and know their combined experience and knowledge will significantly fuel our future success in the corporate OA, document scan and large capacity print market."

Exertis' print business provides print solutions that cater for the complete IT marketplace, from retail to SMB to large enterprise. The OA and document scan team provides leading products and services from vendors such as Samsung, OKI and Lexmark. Exertis provides additional services for resellers looking to grow in the growing OA market, including pre-delivery inspection and configuration, finance options and supply of higher end product from stock, and provides vendors with a cost-effective route to grow their OA indirect channel.

Exertis crafts distribution agreement with StorageCraft

United Kingdom: broadliner Exertis has secured a distribution agreement with StorageCraft, a vendor of backup, disaster recovery, system migration, virtualisation, data protection software and services solutions. Exertis will be introducing the full range of StorageCraft products and opportunities to existing customers and actively recruiting new partners.

Jason Hill, Exertis enterprise solutions sales director said: "Disaster recovery is a mission critical requirement for every business and StorageCraft is well known for providing rapid system and data recovery solutions. Surprisingly, many end customers have no business continuity plans and with the disaster recovery market set to grow ten-fold over the next few years reseller partners now have the perfect opportunity to provide a simple to manage, high performance and proven back-up and recovery solution for all their customers."

Marvin Blough, StorageCraft vice-president of worldwide sales, added: "We are delighted to work with Exertis in both the UK and Irish markets. This agreement is a win-win situation for all parties involved, especially solution providers and their end customers. Exertis will enable us to significantly grow our partner network through its dedicated enterprise team."

StorageCraft allows IT administrators to "back-up fast and recover faster" via its StorageCraft Recovery Solution – a suite of software and services that protects systems, applications, and data from any disaster, large or small, across physical, virtual, and hybrid IT environments and Linux and Windows systems. The suite is based around the fundamentals of back-up, manage, test, replicate and recover, and includes ShadowProtect, ShadowControl, ImageManager and Cloud Services elements.


Exertis UK Ltd - IT division

Exertis UK Ltd - IT division
Chineham Business Park - Chineham
RG24 8EH Basingstoke
United Kingdom
Phone : +44 (0)1256 707 070
Fax : +44 (0)1256 707 505
Website :
E-mail :


General manager : Mr Gerry O'Keefe (*** ****** ********* ** **)
General manager : Mrs Sarah Potter (*** ****** ********* ** **)
General manager : Mr Jamie Brothwell (*** ****** ********* ** *****)
General manager : Mr Gareth Bray (*** ****** ********* ** *)
General manager : Mrs Caroline Hope (*** ****** ********* ** ***)
General manager : Mr Ian Aitken (*** ****** ********* ** )
General manager : Mr Paul Bryan (*** ****** ********* ** )
Sales director : Mr Jon Atherton (*** ****** ********* ** **)
Sales director : Mr Phil Brown (*** ****** ********* ** )
Sales director : Mr Mark Reynolds (*** ****** ********* ** ***)
Marketing director : Mrs Fiona Graham (*** ****** ********* ** **)
Marketing director : Mrs Nerissa Tong (*** ****** ********* ** **)
Sales manager : Mr Jason Birt (*** ****** ********* ** )
Sales manager : Mr Mark Weaver (*** ****** ********* ** *)
Sales manager : Mr Adam Carson (*** ****** ********* ** *)
Division director or manager : Mr Ian Neale (*** ****** ********* **)
Division director or manager : Mr Ian Ainsworth (*** ****** ********* ** ***)
Division director or manager : Mr Carl Eagle (*** ****** ********* ** )
Division director or manager : Mr Simon Barnard (*** ****** ********* ** ***)
Division director or manager : Mr Mike Buley (*** ****** ********* ** )
Purchase director or manager : Mr Mark Kahr (*** ****** ********* **)
Human resources manager : Mr Nick Foster (*** ****** ********* ** *)
Market manager : Mr Jose Alvite (*** ****** ********* ** *)
Market manager : Mr Chris Godsalve (*** ****** ********* ** ****)
Market manager : Mrs Sarah Bamford (*** ****** ********* ** ***)
Market manager : Mr Jordan Deemer (*** ****** ********* ** ***)
Market manager : Mr Luke Asekokhai (*** ****** ********* ** ****)
Department manager : Mr Jordan Hobday (*** ****** ********* ** ***)


Creation year : 1980
Company registration number : 01511931
VAT number : GB 864 4387 91
Annual turnover
2015 : 2 421,75 M€
2014 : 2 097,92 M€
2013 : 1 576,95 M€
2012 : 1 032,96 M€
2011 : 733,51 M€
Active resellers : 9000
Indirect turnover : 100%
National/regional/export split : 98/0/2
Export : Ireland
Main brands : Acer, Fujitsu Technology Solutions, Netgear, Samsung, Western Digital
Clients : Associations, central purchasing companies, corporate resellers, dealers, department stores, e-commerce, hypermarkets, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, service providers, specialized resellers, specialized retailers, superstores, systems integrators, VAR
Employees : 1050 people