Bluestar Europe adds MTI Wireless Edge solutions to expand product offering
BlueStar Europe has unveiled a pan-European partnership offering RFID antenna solutions from MTI Wireless Edge. Previously, MTI was only a part of BlueStar portfolio in the Nordic region, through its offices in Denmark, Finland, Norway and Sweden. Now, both companies are expanding the prosperous partnership to an EMEA level, through an expansion to France, Germany, the Netherlands, Portugal, Spain and the United Kingdom.
A new head for Bluestar
Scandinavia: Bengt Holm, who was until now financial director for ADC/POS specialist Bluestar in the region, has been promoted to Nordics Managing Director. He will supervise operations in Denmark, Finland, Norway and Sweden in collaboration with local teams (source : IT Branschenyt Danmark).
BlueStar EMEA appoints new managers
ADC, mobility and POS specialist BlueStar has made two new key appoints. Robert Collins becomes BlueStar's Marketing and Communications Manager for the United Kingdom, while Finn Rasmussen (Bluestar's country manager for Denmark) is promoted to Sales Manager for the Nordic region, which includes Denmark, Finland, Norway and Sweden.
Bluestar Technology Summits reach a new height in education and business development
Dropping for some time its pan-European events, POS and AIDC specialist Bluestar has decided to get nearer to its partners through local Technology Summits, where more resellers are able to come. Frankfurt, Paris, Madrid, London and Copenhagen have already inaugurated the new concept in the past months, Lisbon to close the first set in September. Like in Vartech pan-European event, resellers are able to discover the latest products and technologies carried by Bluestar, and do some networking with their peers. But, more importantly, Bluestar has particularly cared about the educational presentations, which are much less "sponsor-oriented" and much more interesting than on Vartech, thanks to excellent speakers and interesting subjects according to everybody who visited the events anywhere in Europe. In Paris for example, a presentation about the digital signage market in France unveiled all local trends, with clear and relevant examples and data and no promotional part from any vendor. This is only an example among others, which shows how any educational presentation should be on any channel event. This weak point, raised by most visitors in the past editions of Vartech, has thus definitely been corrected by the marketing teams of Bluestar. With its Technology Summits, Bluestar definitely holds the key to catch and keep the interest of AIDC and POS resellers on the EMEA market.
BlueStar names Albert Baranera as President and Managing Director of EMEA Operations
ADC, Mobility, POS, RFID and digital signage specialist BlueStar has appointed Albert Baranera as President and Managing Director of BlueStar EMEA. Mr Baranera most recently served as BlueStar's Vice President of Distribution for Latin America and Southern Europe. He will oversee all operations and development across BlueStar's EMEA facilities, including locations in Denmark, Finland, France, Germany, Norway, Portugal, Spain, Sweden and the United Kingdom.