BlueStar unveils its new mobile POS strategy
Moving towards a future where smartphones and tablets have been adopted already as the ultimate solution in different markets, AIDC and POS specialistBlueStar is now directing all its attention into the mobile POS market. This new development leaded in Europe by France and the United Kingdom, and followed by Denmark, Finland, Germany, Norway, Spain and Sweden, is attracting lots of attention as it means a great opportunity to develop business areas where POS has never been before. Retailers and restaurant owners that have never accepted credit cards and previously operated a traditional cash register are turning to mPOS or tablet POS systems to increase their sales and expand their business. Existing large retailers are also adopting Mobile POS solutions and integrating them into their current point-of-sale environment to enhance the retail experience. By adopting some of the world leader brands along 2015, BlueStar Europe has stepped strongly in this market and reinforces its global leadership in the segment. Among the solutions recently adopted, the distributor highlights the mPOP from Star Micronics (a combined receipt printer and cash drawer) and the small, full-featured cash drawers from Heckler Design, which incorporate hidden media slots to grant more bill storage, as well as Kensington clicksafe cable lock to ensure the safety of their mPOS solutions.
Bluestar loses its EMEA marketing director
Ricard Ferrer, who was EMEA marketing director for POS and AIDC specialist Bluestar, based in Spain, has left the distributor to join German card printer vendor Matica as head of corporate and channel marketing. He is still based in Spain. It is yet unknown who will replace him.
Barcode printer vendor SATO has signed a Pan-European distribution agreement with BlueStar to provide enhanced support for resellers. With offices in Denmark, Finland, France, Germany, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom, BlueStar is SATO's only pan-European distributor, enabling alliance partners and resellers throughout the region to benefit from SATO's solutions, helping them to increase their sales and grow their businesses. SATO is committed to providing support to the channel and this agreement has been made as part of its channel strategy and recent "Year of the Channel" campaign. The partnership between the two companies has enabled SATO to expand its reach to resellers throughout Europe. The agreement with enhanced support and marketing activity is proof that SATO is dedicated to increasing its support for business partners and VARs across Europe. SATO is especially looking for new business partners to join its Prestige Partner Programme (PPP) at Affiliate, Champion and Premium level in markets such as retail, hospitality, transport, manufacturing and healthcare.
BlueStar Europe has unveiled a pan-European partnership offering RFID antenna solutions from MTI Wireless Edge. Previously, MTI was only a part of BlueStar portfolio in the Nordic region, through its offices in Denmark, Finland, Norway and Sweden. Now, both companies are expanding the prosperous partnership to an EMEA level, through an expansion to France, Germany, the Netherlands, Portugal, Spain and the United Kingdom.
A new head for Bluestar
Scandinavia: Bengt Holm, who was until now financial director for ADC/POS specialist Bluestar in the region, has been promoted to Nordics Managing Director. He will supervise operations in Denmark, Finland, Norway and Sweden in collaboration with local teams (source : IT Branschenyt Danmark).
BlueStar Nordic AB
BlueStar Nordic AB
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