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Distribution agreement, new office and another manager for Bluestar

NCR Corporation, a global leader in omni-channel solutions, has announced that BlueStar Europe had joined its roster of distribution providers as a two-tier distributor for NCR's retail solutions. NCR and BlueStar's expanded relationship will enable them to distribute NCR's complete portfolio of omni-channel retail technologies including Assisted POS, Peripherals, RealSCAN Scanners & RealPOS Printers. As a two tier distributor, BlueStar's services extend beyond simple distribution to a range of services that provide greater flexibility and extended support for VARs reselling NCR technologies. This will include the provision of credit facilities, marketing assistance and extensive technical support. "BlueStar Europe has a deep presence across Europe and vast experience within the point of sale and data capture industry", said Matt Thatcher, Global Distribution Channel Leader, NCR. "It's the ideal partner in helping to deliver and build on NCR's technology for VARs across Europe. For NCR, BlueStar Europe will provide the opportunity to scale and offer in-depth localised service, allowing us to keep regional inventory readily accessible for our partners and reduce shipping time for forecasted projects. BlueStar Europe, along with our other two-tier distributors, will greatly enhance our ability to deliver services to the highest possible standard across the region."

BlueStar Europe joins NCR's roster of pan-European distributors and will offer services in Denmark, Finland, France, Germany, Hungary, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom. Laurent Berger, VP of Sales, BlueStar Europe, concludes: "BlueStar has built a wide range of partnerships with leading brands in retail technology and we're delighted to add NCR that group. This partnership will allow us to continue to offer VARs the best possible products, accompanied by the best possible service."

The distributor has also hired Gordon Atkins to become vertical development manager – POS and Payment solutions for the EMEA region. Prior to his appointment with BlueStar EMEA, Atkins worked with the retail market for companies such as Debenhams and KFC, having gained more than 20 years of POS and payment experience. Keith Robinson, managing director of BlueStar EMEA says: "Gordon's experience and knowledge will be a key part of our development in this market, especially in our growth of mPOS solutions." Atkins will be aiding the company in developing customers in Ireland and the United Kingdom, while developing the EMEA strategy and engagement with suppliers. "This is a truly exciting opportunity to use my knowledge in a growing company and to be part of its strategic growth in this market", says Atkins.

BlueStar unveils its new mobile POS strategy

Moving towards a future where smartphones and tablets have been adopted already as the ultimate solution in different markets, AIDC and POS specialistBlueStar is now directing all its attention into the mobile POS market. This new development leaded in Europe by France and the United Kingdom, and followed by Denmark, Finland, Germany, Norway, Spain and Sweden, is attracting lots of attention as it means a great opportunity to develop business areas where POS has never been before. Retailers and restaurant owners that have never accepted credit cards and previously operated a traditional cash register are turning to mPOS or tablet POS systems to increase their sales and expand their business. Existing large retailers are also adopting Mobile POS solutions and integrating them into their current point-of-sale environment to enhance the retail experience. By adopting some of the world leader brands along 2015, BlueStar Europe has stepped strongly in this market and reinforces its global leadership in the segment. Among the solutions recently adopted, the distributor highlights the mPOP from Star Micronics (a combined receipt printer and cash drawer) and the small, full-featured cash drawers from Heckler Design, which incorporate hidden media slots to grant more bill storage, as well as Kensington clicksafe cable lock to ensure the safety of their mPOS solutions.

Bluestar loses its EMEA marketing director

Ricard Ferrer, who was EMEA marketing director for POS and AIDC specialist Bluestar, based in Spain, has left the distributor to join German card printer vendor Matica as head of corporate and channel marketing. He is still based in Spain. It is yet unknown who will replace him.

SATO expands distributor agreement with BlueStar

Barcode printer vendor SATO has signed a Pan-European distribution agreement with BlueStar to provide enhanced support for resellers. With offices in Denmark, Finland, France, Germany, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom, BlueStar is SATO's only pan-European distributor, enabling alliance partners and resellers throughout the region to benefit from SATO's solutions, helping them to increase their sales and grow their businesses. SATO is committed to providing support to the channel and this agreement has been made as part of its channel strategy and recent "Year of the Channel" campaign. The partnership between the two companies has enabled SATO to expand its reach to resellers throughout Europe. The agreement with enhanced support and marketing activity is proof that SATO is dedicated to increasing its support for business partners and VARs across Europe. SATO is especially looking for new business partners to join its Prestige Partner Programme (PPP) at Affiliate, Champion and Premium level in markets such as retail, hospitality, transport, manufacturing and healthcare.

Bluestar Europe adds MTI Wireless Edge solutions to expand product offering

BlueStar Europe has unveiled a pan-European partnership offering RFID antenna solutions from MTI Wireless Edge. Previously, MTI was only a part of BlueStar portfolio in the Nordic region, through its offices in Denmark, Finland, Norway and Sweden. Now, both companies are expanding the prosperous partnership to an EMEA level, through an expansion to France, Germany, the Netherlands, Portugal, Spain and the United Kingdom.


BlueStar Nordic AB

BlueStar Nordic AB
Energivej 40
DK-2750 Ballerup
Phone : +45 44 50 96 30
Fax : +45 44 50 96 39
Website :
E-mail :


Vice-president : Mr Keith Robinson (*** ****** ********* ** *)
General manager : Mr Bengt Holm (*** ****** ********* )
CFO : Mr Bengt Holm (*** ****** ********* )
Sales director : Mr Finn Roné Rasmussen (*** ****** ********* ** **)


Creation year : 1992
Centrale Virksomheds Register nummer : 15-94-55-75
VAT number : DK 15 94 55 75
Indirect turnover : 100%
National/regional/export split : 100/0/0
Specialist : POS and AIDC
Main brands : Honeywell, JLT Mobile Computers, Opticon, Tysso, Zebra
Clients : Associations, installers, outlets, service providers, specialized resellers, VAR
Employees : 7 people