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GTI goes retail in Africa

Initially focusing on the African value market, Spanish broadliner GTI has decided to enter the retail market through its young Moroccan office, GTI Afrique du Nord. The distributor, which is not planning to introduce the Neovalia name for its value business in the region, has hired Youssef Boudar, a former employee of Diffazur, Surcou and Disway, to develop retail sales. Currently, the company is pushing the brands for which it has distribution partnerships in Spain. According to Youssef, the name and size of GTI ought to reassure the local resellers. The distributor was present on Distree to meet distributors and retailers all over Africa.

Optoma and Disway forge new partnership

Morocco: videoprojector vendor Optoma has formed a new distribution partnership with broadliner Disway for its local operations. Effective immediately, Disway will be Optoma's main distribution partner across Morocco - looking after its cost-effective business projectors. Mohsin Abakhti, Optoma Manager Middle East, Turkey & Africa, said: "We are delighted to announce Disway as our new distribution partner. With Disway's expertise in the markets of French-speaking countries, we will look to increase our presence across north and mid-Africa." Disway's CEO, Hakim Belmaachi, said: "We know Optoma manufactures high quality projectors, so adding Optoma to our portfolio of products and brands will enhance the range that we can offer our customers." Anas Benjelloun, Disway's Sales & marketing Director, added: "We look forward to developing a strong partnership with Optoma. Morocco is a growing market with an increasing demand for high quality, reliable products, which is why Optoma fits perfectly into our product portfolio." Disway will be stocking the popular bright business projectors S316, S310e, X312, X316, X350, X304M, W310 but all projectors from Optoma's full range will be available to order from Disway. Optoma projectors use DLP technology, pioneered by Texas Instruments. This uses millions of mirrors to produce high quality imagery which does not suffer colour degradation over time, as sometimes experienced in other projector technologies. Mohsin added: "The dust-sealed, filter free design of DLP projectors prevents dust and dirt from affecting the system ensuring optimal image quality with minimal maintenance. This makes our projectors ideally suited to the dry conditions of the African markets.".

Disway launches the first Amazigh-ready Android tablet

Moroccan broadliner Disway has launched its first Android tablet including an Amazigh/Berber (an ethnicity present in Northern Africa) keyboard, under its Yooz brand. This tablet is available through Disway offices in Morocco and Tunisia, and indirectly in other relevant African countries (Algeria, Egypt, Libya, Mali, Mauritania, Niger) upon demand from local resellers.

Jabra signs with Disway

Headset vendor Jabra has inked a distribution deal with broadliner Disway, covering French-speaking Africa. Effectively, Disway will distribute Jabra products in Morocco and Tunisia.

Asustek appoints Disway

Morocco: Taiwanese vendor Asustek has appointed broadliner Disway as an official distributor and after-sale service provider for its full offer in the Kingdom.



8, lotissement 'la Colline
Sidi Maârouf
MA-20150 Casablanca
Phone : +212 (0)5 22 50 96 00
Fax : +212 (0)5 22 97 37 60
Website :
E-mail :

Other offices
MA-12020 Temara
Phone : +212 (0)5 37 61 57 00
MA-80060 Agadir
Phone : +212 (0)5 28 23 63 83
MA-20340 Casablanca
Phone : +212 (0)5 22 98 99 57
MA-20580 Casablanca
Phone : +212 (0)5 22 34 95 61


General manager : Mr Hakim Najib Belmâachi (*** ****** ********* ** **)
General manager : Mr Karim Radi Benjelloun (*** ****** ********* ** ***** ****)
Marketing director : Mr Anas Benjelloun (*** ****** ********* ** **)
Distribution manager : Mr Elbachir Essadiqi (*** ****** ********* ** ****)
Corporate account manager : Mr Karim Bellamine (*** ****** ********* ** **)


Creation year : 1982
Registre du commerce : 115729
VAT number : 35512416
Annual turnover
2015 : 133,00 M€
2014 : 128,94 M€
2013 : 115,70 M€
2012 : 117,85 M€
2011 : 119,14 M€
Active resellers : 2000
Indirect turnover : 100%
National/regional/export split : 88/0/12
Export : Algeria, Cameroun, Equatorial Guinea, Gabon, Ivory Coast, Libya, Mali, Mauritania, Senegal
Main brands : Cisco, Dell Technologies, HP Inc., Microsoft, Samsung
Clients : Assemblers (10%), corporate resellers (30%), dealers (15%), outlets (20%), VAR (25%)
Employees : 200 people


Financial services
Automatic transfer, bank garanty, cash with order, cheque, letter of credit
Minimum delivery time
National : 1 hour(s)
International : 72 hour(s)