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Distribution agreement, new office and another manager for Bluestar

NCR Corporation, a global leader in omni-channel solutions, has announced that BlueStar Europe had joined its roster of distribution providers as a two-tier distributor for NCR's retail solutions. NCR and BlueStar's expanded relationship will enable them to distribute NCR's complete portfolio of omni-channel retail technologies including Assisted POS, Peripherals, RealSCAN Scanners & RealPOS Printers. As a two tier distributor, BlueStar's services extend beyond simple distribution to a range of services that provide greater flexibility and extended support for VARs reselling NCR technologies. This will include the provision of credit facilities, marketing assistance and extensive technical support. "BlueStar Europe has a deep presence across Europe and vast experience within the point of sale and data capture industry", said Matt Thatcher, Global Distribution Channel Leader, NCR. "It's the ideal partner in helping to deliver and build on NCR's technology for VARs across Europe. For NCR, BlueStar Europe will provide the opportunity to scale and offer in-depth localised service, allowing us to keep regional inventory readily accessible for our partners and reduce shipping time for forecasted projects. BlueStar Europe, along with our other two-tier distributors, will greatly enhance our ability to deliver services to the highest possible standard across the region."

BlueStar Europe joins NCR's roster of pan-European distributors and will offer services in Denmark, Finland, France, Germany, Hungary, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom. Laurent Berger, VP of Sales, BlueStar Europe, concludes: "BlueStar has built a wide range of partnerships with leading brands in retail technology and we're delighted to add NCR that group. This partnership will allow us to continue to offer VARs the best possible products, accompanied by the best possible service."

The distributor has also hired Gordon Atkins to become vertical development manager – POS and Payment solutions for the EMEA region. Prior to his appointment with BlueStar EMEA, Atkins worked with the retail market for companies such as Debenhams and KFC, having gained more than 20 years of POS and payment experience. Keith Robinson, managing director of BlueStar EMEA says: "Gordon's experience and knowledge will be a key part of our development in this market, especially in our growth of mPOS solutions." Atkins will be aiding the company in developing customers in Ireland and the United Kingdom, while developing the EMEA strategy and engagement with suppliers. "This is a truly exciting opportunity to use my knowledge in a growing company and to be part of its strategic growth in this market", says Atkins.

SATO expands distributor agreement with BlueStar

Barcode printer vendor SATO has signed a Pan-European distribution agreement with BlueStar to provide enhanced support for resellers. With offices in Denmark, Finland, France, Germany, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom, BlueStar is SATO's only pan-European distributor, enabling alliance partners and resellers throughout the region to benefit from SATO's solutions, helping them to increase their sales and grow their businesses. SATO is committed to providing support to the channel and this agreement has been made as part of its channel strategy and recent "Year of the Channel" campaign. The partnership between the two companies has enabled SATO to expand its reach to resellers throughout Europe. The agreement with enhanced support and marketing activity is proof that SATO is dedicated to increasing its support for business partners and VARs across Europe. SATO is especially looking for new business partners to join its Prestige Partner Programme (PPP) at Affiliate, Champion and Premium level in markets such as retail, hospitality, transport, manufacturing and healthcare.

Bluestar Europe adds MTI Wireless Edge solutions to expand product offering

BlueStar Europe has unveiled a pan-European partnership offering RFID antenna solutions from MTI Wireless Edge. Previously, MTI was only a part of BlueStar portfolio in the Nordic region, through its offices in Denmark, Finland, Norway and Sweden. Now, both companies are expanding the prosperous partnership to an EMEA level, through an expansion to France, Germany, the Netherlands, Portugal, Spain and the United Kingdom.

Bluestar promotes Laurent Berger to VP Sales for Southern Region

ADC, POS, RFID and digital signage specialist BlueStar has promoted Laurent Berger to the position of VP of Sales for the BlueStar Southern Europe region which includes France, Spain, Portugal and the Mediterranean countries. Based in Spain, Laurent Berger will be responsible for the sales strategies and organization in this region that has seen tremendous recent growth for BlueStar. He most recently served as BlueStar's General Manager for Spain and he has a strong management background with more of 20 years of experience in the ADC, POS and mobility industries.

Bluestar Technology Summits reach a new height in education and business development

Dropping for some time its pan-European events, POS and AIDC specialist Bluestar has decided to get nearer to its partners through local Technology Summits, where more resellers are able to come. Frankfurt, Paris, Madrid, London and Copenhagen have already inaugurated the new concept in the past months, Lisbon to close the first set in September. Like in Vartech pan-European event, resellers are able to discover the latest products and technologies carried by Bluestar, and do some networking with their peers. But, more importantly, Bluestar has particularly cared about the educational presentations, which are much less "sponsor-oriented" and much more interesting than on Vartech, thanks to excellent speakers and interesting subjects according to everybody who visited the events anywhere in Europe. In Paris for example, a presentation about the digital signage market in France unveiled all local trends, with clear and relevant examples and data and no promotional part from any vendor. This is only an example among others, which shows how any educational presentation should be on any channel event. This weak point, raised by most visitors in the past editions of Vartech, has thus definitely been corrected by the marketing teams of Bluestar. With its Technology Summits, Bluestar definitely holds the key to catch and keep the interest of AIDC and POS resellers on the EMEA market.


BlueStar Portugal, Lda

BlueStar Portugal, Lda
Largo Movimento das Forças Armadas, 10
PT-2610-123 Alfragide
Phone : +351 214 721 640
Fax : +351 214 714 469
Website :
E-mail :

Other offices
PT-3801-601 Cacia
Phone : +351 234 915 280


General manager : Mr Mário Bonixe (*** ****** ********* **)
CFO : Mrs Catarina Tunes (*** ****** ********* *)
Marketing director : Mrs Carla Amorim (*** ****** ********* **)
Sales manager : Mr Antonio Andias (*** ****** ********* **)


Creation year : 1994
Código Coface : 21123748
VAT number : PT 503310018
Indirect turnover : 100%
National/regional/export split : 95/0/5
Export : Angola, Morocco
Specialist : Mobility, POS and AIDC
Main brands : Casio, Datalogic, Honeywell, Honeywell (Intermec), Zebra
Clients : Assemblers, associations, brokers, cabling companies, consultants, corporate resellers, dealers, e-commerce, industrials, installers, IT consulting and service providers, maintenance companies, multispecialists, outlets, semi-distributors, service providers, SOD, software developers, software editors, specialized resellers, stationers, superstores, systems integrators, traders, VAR
Employees : 15 people


Minimum delivery time
National : 24 hour(s)
International : 48 hour(s)