SATO expands distributor agreement with BlueStar
Barcode printer vendor SATO has signed a Pan-European distribution agreement with BlueStar to provide enhanced support for resellers. With offices in Denmark, Finland, France, Germany, the Netherlands, Norway, Portugal, Spain, Sweden and the United Kingdom, BlueStar is SATO's only pan-European distributor, enabling alliance partners and resellers throughout the region to benefit from SATO's solutions, helping them to increase their sales and grow their businesses. SATO is committed to providing support to the channel and this agreement has been made as part of its channel strategy and recent "Year of the Channel" campaign. The partnership between the two companies has enabled SATO to expand its reach to resellers throughout Europe. The agreement with enhanced support and marketing activity is proof that SATO is dedicated to increasing its support for business partners and VARs across Europe. SATO is especially looking for new business partners to join its Prestige Partner Programme (PPP) at Affiliate, Champion and Premium level in markets such as retail, hospitality, transport, manufacturing and healthcare.
Bluestar Europe adds MTI Wireless Edge solutions to expand product offering
BlueStar Europe has unveiled a pan-European partnership offering RFID antenna solutions from MTI Wireless Edge. Previously, MTI was only a part of BlueStar portfolio in the Nordic region, through its offices in Denmark, Finland, Norway and Sweden. Now, both companies are expanding the prosperous partnership to an EMEA level, through an expansion to France, Germany, the Netherlands, Portugal, Spain and the United Kingdom.
Bluestar promotes Laurent Berger to VP Sales for Southern Region
ADC, POS, RFID and digital signage specialist BlueStar has promoted Laurent Berger to the position of VP of Sales for the BlueStar Southern Europe region which includes France, Spain, Portugal and the Mediterranean countries. Based in Spain, Laurent Berger will be responsible for the sales strategies and organization in this region that has seen tremendous recent growth for BlueStar. He most recently served as BlueStar's General Manager for Spain and he has a strong management background with more of 20 years of experience in the ADC, POS and mobility industries.
Bluestar Technology Summits reach a new height in education and business development
Dropping for some time its pan-European events, POS and AIDC specialist Bluestar has decided to get nearer to its partners through local Technology Summits, where more resellers are able to come. Frankfurt, Paris, Madrid, London and Copenhagen have already inaugurated the new concept in the past months, Lisbon to close the first set in September. Like in Vartech pan-European event, resellers are able to discover the latest products and technologies carried by Bluestar, and do some networking with their peers. But, more importantly, Bluestar has particularly cared about the educational presentations, which are much less "sponsor-oriented" and much more interesting than on Vartech, thanks to excellent speakers and interesting subjects according to everybody who visited the events anywhere in Europe. In Paris for example, a presentation about the digital signage market in France unveiled all local trends, with clear and relevant examples and data and no promotional part from any vendor. This is only an example among others, which shows how any educational presentation should be on any channel event. This weak point, raised by most visitors in the past editions of Vartech, has thus definitely been corrected by the marketing teams of Bluestar. With its Technology Summits, Bluestar definitely holds the key to catch and keep the interest of AIDC and POS resellers on the EMEA market.
BlueStar names Albert Baranera as President and Managing Director of EMEA Operations
ADC, Mobility, POS, RFID and digital signage specialist BlueStar has appointed Albert Baranera as President and Managing Director of BlueStar EMEA. Mr Baranera most recently served as BlueStar's Vice President of Distribution for Latin America and Southern Europe. He will oversee all operations and development across BlueStar's EMEA facilities, including locations in Denmark, Finland, France, Germany, Norway, Portugal, Spain, Sweden and the United Kingdom.