Mitsumi expands value business
MEA: broadliner Mitsumi Distribution is expanding its value business, with a focus on technology areas such as networking, unified comms and security. "We have diversified into value business last year as the margins from volume products are shrinking. We already have HP Networking, Riverbed, and Polycom in the portfolio and we are looking to sign up more vendors to bolster our value business," said Jagat Shah, Chairman and CEO of Mitsumi. Mitsumi has a sprawling presence in Africa with local presence in Algeria, Benin, Congo, Ethiopia, Ghana, Kenya, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Rwanda, Tanzania, Uganda and Zambia. Mobility is also a big focus area for the distributor. "It's the fastest growing market and we already have brands such as Samsung, Acer and Asus in our portfolio. As we have a distribution house in Africa and a logistic hub in Dubai, we are also looking to diversify into even non-IT related areas such as solar solutions," said Shah (source : Reseller Middle East).
Sandisk signs with Mitsumi
Flash memory vendor Sandisk has chosen broadliner Mitsumi as an official distributor throughout Africa. Mitsumi will distribute Sandisk products to resellers in Benin, Congo, Ethiopia, Ghana, Kenya, Madagascar, Maghreb (Algeria, Libya, Morocco and Tunisia), Mauritius, Mozambique, Namibia, Nigeria, Rwanda, Tanzania, Uganda and Zambia.
Samsung chooses Mitsumi
Pan-African broadliner Mitsumi Distribution, which has recently opened new offices in Benin, Madagascar, Mauritius and Namibia and closed its office in Ivory Coast, has sealed a deal with Samsung Electronics to act as the official Samsung IT products distributor across Sub-Sahara Africa. This deal will allow Samsung products to be more easily available in, beside aforementioned countries, Algeria, Congo, Ethiopia, Ghana, Kenya, Libya, Mozambique, Nigeria, Rwanda, South Africa, South Soudan, Tanzania, Tunisia, Uganda and Zambia.
Tripp Lite and Mitsumi IT Distribution enter into a strategic distribution agreement
UPS vendor Tripp Lite has entered into a strategic distribution agreement with broadliner Mitsumi Distribution. The move is part of Tripp Lite's continuing efforts to position itself across the rapidly developing IT markets in East and West Africa while also establishing itself as a leading brand offering a large selection of UPS systems. Under the terms of the partnership, MITSUMI Distribution will distribute a wide range of Tripp Lite products, with a focus on single phase UPS systems (up to 20KVA) for small to medium businesses through its offices in Algeria, Congo, Ethiopia, Ghana, Ivory Coast, Kenya, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia.
Western Digital extends its distribution in Africa
Storage vendor Western Digital has appointed broadliner Mitsumi Distribution as its new partner for Africa. With this tie up, WD further strengthens and extends its global footprint by specifically catering to rising demand from Africa's growing storage market. As WD's first Africa-focused partner, Mitsumi Distribution will cover the Central, East and West African regions for Western Digital's component (internal storage systems) and branded products (external storage devices, home entertainment solutions, small business storage and networking solutions). Mitsumi Distribution was appointed to focus specifically in countries such as Algeria (where the company very recently opened a sales office), Congo, Ethiopia, Ghana, Kenya, Nigeria, Tanzania and Uganda, thanks to its in-country presence. It will also provide customer support via its in-country service centers.
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