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Lenovo targets East Africa for growth in Africa

Lenovo marched into East Africa with the launch of its smartphones in Kenya. The launch ceremony was recently held in Nairobi at the company's regional headquarters, where it showcased the entire range of Lenovo smartphones. Lenovo plans to ride the wave of smartphones because of the increase in Internet usage and 4G technology. The company cited to the latest report issued by the Communication Authority of Kenya that states an big increase in adoption of mobile internet and currently it estimates 29.6 million internet users in the country. Lenovo expects the internet usage by the millennials to drive its smartphone business in Kenya as well as in the whole of East African region. with Safaricom already rolled-out its 4G network, and with Airtel expected to launch its own 4G network, it will open big market for Lenovo and to tap into this big market, the company choose to launch the lowest-priced 4G smartphone, A2010 in the market. Lenovo has already partnered with Safaricom to sell some of its devices. It is also working closely with its distributors Krishna International and Mitsumi to tap into this growing regional market (source: ).

Intel appoints Mitsumi as Intel approved supplier

MEA: Intel has appointed broadliner Mitsumi Distribution as an Intel Approved Supplier for the African region. The engagement is part of Intel's market development strategy to expand its channel reach and offer channel benefits to its Intel® Technology Provider Program members. The partnership will entitle Mitsumi to increase its focus on Intel's complete range of products via the active promotion of Intel content within devices including Desktops/All In Ones, Notebooks, 2 in 1's and Tablets to the East & West Africa region. Intel will be able to utilise Mitsumi's wide channel coverage as part of its strategy to develop the African market- thereby increasing Intel technology adoption in the region. This recognition establishes Mitsumi as a key distribution partner. This has further enabled Mitsumi to enlist its customers into the Intel® Technology Provider Program (ITP), which is designed to support the knowledge, sales and marketing efforts of channel partners that recommend and resell Intel-based technology solutions, and reward their sales through Points incentive campaigns. Adib Rajji, Distribution Business Manager at Intel Corporation said, "We are glad to partner with Mitsumi as Intel® Approved Supplier. Mitsumi is known for reliable, expert service as a supplier of Intel® technology-based solutions. ITP is great benefit to our channel partners, and our relationship with Mitsumi in the MEA region will strengthen this value." Mitesh Shah, Managing Director, Mitsumi Distribution said, "Mitsumi is proud to tie-up with Intel as their Approved Supplier for Africa. With our strong channel presence, we are confident that we can help Intel extend and strengthen its reach to a wider spectrum of resellers based there. This partnership will also give us privileged access to Intel's resources, training and extended support. Building on this we look forward to long-term association with Intel." Mitsumi operates in 10 African countries, including Algeria, Ethiopia, Ghana, Kenya, Nigeria, Tanzania and Uganda.

Hitachi Data Systems partners with Mitsumi Distribution to expand reach

Africa: Hitachi Data Systems (HDS) and broadliner Mitsumi Distribution have announced their strategic partnership, reinforcing both parties' objective to expand HDS product and solutions reach in East and West Africa, through Mitsumi offices in Ethiopia, Kenya, Rwanda, Tanzania and Uganda. This is set to strengthen HDS's position in these markets, with the co-investment in technical support staff, sales and market activities. In addition, Mitsumi will recruit partners to work with the enterprise team to sell and support HDS solutions.

ZTE selects Mitsumi as distribution partner

Chinese network vendor ZTE has selected broadliner Mitsumi Distribution as strategic distribution partner for Africa. The agreement is expected to cover Botswana (through its Namibia office), Burundi (through its Rwanda office), Cameroon, Democratic Republic of Congo, Ethiopia, Ghana, Ivory Coast (through its Cameroon office), Kenya, Madagascar, Mauritius, Namibia, Nigeria, Rwanda, Tanzania, Tunisia (through its Algerian office), Uganda, Zambia and Zimbabwe (through its Namibia office). The companies have agreed to co-invest in technical support staff, sales, and market development activities to enable the adoption of ZTE's networking products, including IP security, powerline, routers, switches, video conferencing and WLAN.

Mitsumi expands value business

MEA: broadliner Mitsumi Distribution is expanding its value business, with a focus on technology areas such as networking, unified comms and security. "We have diversified into value business last year as the margins from volume products are shrinking. We already have HP Networking, Riverbed, and Polycom in the portfolio and we are looking to sign up more vendors to bolster our value business," said Jagat Shah, Chairman and CEO of Mitsumi. Mitsumi has a sprawling presence in Africa with local presence in Algeria, Benin, Congo, Ethiopia, Ghana, Kenya, Mauritius, Morocco, Mozambique, Namibia, Nigeria, Rwanda, Tanzania, Uganda and Zambia. Mobility is also a big focus area for the distributor. "It's the fastest growing market and we already have brands such as Samsung, Acer and Asus in our portfolio. As we have a distribution house in Africa and a logistic hub in Dubai, we are also looking to diversify into even non-IT related areas such as solar solutions," said Shah (source : Reseller Middle East).


Mitsumi Computer Garage Ltd

Mitsumi Computer Garage Ltd
PO Box 32735
KE-00600 Nairobi
Phone : +254 (0)20 374 1819
Fax : +254 (0)20 374 5347
Website :
E-mail :


General manager : Mr Mitesh Shah (*** ****** ********* )
Sales director : Mr Mitesh Shah (*** ****** ********* )


Creation year : 1997
Annual turnover
2013 : 304,66 M€
2012 : 189,64 M€
Main brands : HP Inc., Intel, Microsoft, Samsung, Toshiba
Clients : Assemblers, consultants, corporate resellers, dealers, installers, IT consulting and service providers, maintenance companies, outlets, service providers, software developers, specialized resellers, systems integrators, VAR
Employees : 250 people