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Dell EMC appoints MITSUMI as distribution partner

Africa: broadliner Mitsumi Distribution has been appointed by Dell EMC Middle East, as an Authorized Dell EMC Enterprise Distributor for the Africa region. The move demonstrates their confidence in our ability to help grow their brand across the region. Since its Dell Consumer, Commercial and SNP African distribution partnership first began in 2009, Mitsumi has played an integral role in helping to grow the Dell business across the region. As an authorized distributor, Mitsumi will distribute Dell EMC storage products including all-flash arrays, hybrid storage platforms and networked-attached storage solutions in Angola, Burundi, Cape Verde, Comoros, Djibouti, Eritrea, Ethiopia, Ghana, Kenya, Liberia, Mayotte, Nigeria, Reunion, Rwanda, Seychelles, Somalia, South Sudan, Tanzania and Uganda. Other Dell EMC enterprise IT offerings include servers, converged infrastructure and cloud infrastructure products. Nazih Moufarrej, Managing Director Central and Eastern Africa region for Dell EMC, said: "Dell EMC is proud to sign this unique partnership agreement with MITSUMI. DELL EMC was focusing on progressing its technological corner in product growth to be able to encounter the needs of customers both at the descent and aloft ends of the market."

Mitesh Shah, Managing Director Mitsumi Distribution, said: "over the last two years, we have invested heavily in our team and business to ensure we have the correct skill sets in place to drive growth and capture the Middle East & Africa market share. We are also concentrating on developing our product distribution capability and reach. We look forward to working with DELL EMC and we are sure that this partnership will offer a wide product offering to all the Enterprise Partners based in Africa. Mitsumi has been successfully serving a broad network of partners for the past 20 years."

Reseller partners across Mitsumi's entire African footprint now have access to the Dell EMC portfolio, including an extensive and innovative range of flash storage, hybrid cloud, and advanced data center solutions. In October 2016, Mitsumi also gained Dell CSG – Consumer Product distribution rights for UAE, Gulf (Bahrain, Kuwait, Oman, Qatar, Yemen) and SELL (Libya, Jordan, Lebanon, Iraq) countries for the wholesale industry only. Mitsumi distributes a wide range of products covering PC, Notebooks, mobility, Data Centre, Storage, Hardware, Services and Telecommunication products from various well-known vendors. Mitsumi operates in 11 Middle East and African countries, including Algeria, Cameroon, Ethiopia, Ghana, Kenya, Kuwait, Nigeria, Qatar, Rwanda, Tanzania, Uganda and the UAE.

Experts Computer, Mindware, Mitsumi and SCOPE sign new partnerships

Middle East: broadliner Experts Computer has signed an agreement with mobile projector vendor Aiptek to become its master distributor in the UAE. With this new agreement, Aiptek will bring its mobile projection products to the UAE and GCC countries delivering superb visual and aural experiences that can empower, inspire, entertain and enrich the lives of customers. Software, network and storage VAD Mindware has expanded of its vendor portfolio with the addition of Barracuda Networks' security and data protection products in the META region, through its offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates1. Broadliner Mitsumi Distribution has been appointed by HP Inc. as an authorised HP Supplies Distributor for the Middle East region. HP and Mitsumi already have a well-established alliance of six years in East Africa. This partnership expands this existing deal to Bahrain, Omand, the United Arab Emirates and Yemen. As an authorised distributor, Mitsumi will distribute HP Supplies entire range of products in the Middle East and will further strengthen HP's channel ecosystem, expand its customer base, provide better service inventory and delivery, and training and support to resellers in these markets. Finally, Dubai-based network and security VAD SCOPE Middle East has joined the HID Advantage Partner Program, a loyalty-based programme which advances a partner's relationship with HID Global2. As a member of the programme, SCOPE will distribute the full range of IAM Solutions, including HID Global's ActivID Authentication Solutions and ActivID Credential Management System. As a member of the HID Advantage Partner Program, the company will work closely with HID Global to enhance end-user value in the Middle East and North Africa (MENA) region (source: ITP Middle East, Reseller Middle East 1 and 2, Intelligent Tech Channels Middle East).

Mitsumi gains HP Supplies distribution rights for Middle East

Middle East: broadliner Mitsumi has been selected by HP Inc., as an authorised HP Supplies distributor for the region. HP and Mitsumi have been in partnership for six years, however this agreement further extends Mitsumi's East African distribution rights to Bahrain, Oman, the UAE and Yemen. As an authorised distributor, Mitsumi will distribute HP Supplies entire range of products in the Middle East and will further strengthen HP's channel ecosystem, expand its customer base, provide better service inventory and delivery, and training and support to resellers in these markets (source: ITP Middle East).

Lenovo targets East Africa for growth in Africa

Lenovo marched into East Africa with the launch of its smartphones in Kenya. The launch ceremony was recently held in Nairobi at the company's regional headquarters, where it showcased the entire range of Lenovo smartphones. Lenovo plans to ride the wave of smartphones because of the increase in Internet usage and 4G technology. The company cited to the latest report issued by the Communication Authority of Kenya that states an big increase in adoption of mobile internet and currently it estimates 29.6 million internet users in the country. Lenovo expects the internet usage by the millennials to drive its smartphone business in Kenya as well as in the whole of East African region. with Safaricom already rolled-out its 4G network, and with Airtel expected to launch its own 4G network, it will open big market for Lenovo and to tap into this big market, the company choose to launch the lowest-priced 4G smartphone, A2010 in the market. Lenovo has already partnered with Safaricom to sell some of its devices. It is also working closely with its distributors Krishna International and Mitsumi to tap into this growing regional market (source: ).

Intel appoints Mitsumi as Intel approved supplier

MEA: Intel has appointed broadliner Mitsumi Distribution as an Intel Approved Supplier for the African region. The engagement is part of Intel's market development strategy to expand its channel reach and offer channel benefits to its Intel® Technology Provider Program members. The partnership will entitle Mitsumi to increase its focus on Intel's complete range of products via the active promotion of Intel content within devices including Desktops/All In Ones, Notebooks, 2 in 1's and Tablets to the East & West Africa region. Intel will be able to utilise Mitsumi's wide channel coverage as part of its strategy to develop the African market- thereby increasing Intel technology adoption in the region. This recognition establishes Mitsumi as a key distribution partner. This has further enabled Mitsumi to enlist its customers into the Intel® Technology Provider Program (ITP), which is designed to support the knowledge, sales and marketing efforts of channel partners that recommend and resell Intel-based technology solutions, and reward their sales through Points incentive campaigns. Adib Rajji, Distribution Business Manager at Intel Corporation said, "We are glad to partner with Mitsumi as Intel® Approved Supplier. Mitsumi is known for reliable, expert service as a supplier of Intel® technology-based solutions. ITP is great benefit to our channel partners, and our relationship with Mitsumi in the MEA region will strengthen this value." Mitesh Shah, Managing Director, Mitsumi Distribution said, "Mitsumi is proud to tie-up with Intel as their Approved Supplier for Africa. With our strong channel presence, we are confident that we can help Intel extend and strengthen its reach to a wider spectrum of resellers based there. This partnership will also give us privileged access to Intel's resources, training and extended support. Building on this we look forward to long-term association with Intel." Mitsumi operates in 10 African countries, including Algeria, Ethiopia, Ghana, Kenya, Nigeria, Tanzania and Uganda.


Mitsumi Computer Garage Ltd

Mitsumi Computer Garage Ltd
PO Box 32735
EAK-00600 Nairobi
Phone : +254 (0)20 374 1819
Fax : +254 (0)20 374 5347
Website :
E-mail :


General manager : Mr Mitesh Shah (*** ****** ********* )
Sales director : Mr Mitesh Shah (*** ****** ********* )


Creation year : 1997
Annual turnover
2013 : 304,66 M€
2012 : 189,64 M€
Main brands : HP Inc., Intel, Microsoft, Samsung, Toshiba
Clients : Assemblers, consultants, corporate resellers, dealers, installers, IT consulting and service providers, maintenance companies, outlets, service providers, software developers, specialized resellers, systems integrators, VAR
Employees : 250 people