A new marketing and alliance manager for Varlink
United Kingdom: following the departure of Emma Phillips to Portakabin, POS specialist Varlink has hired Kathryn Baarda as its new marketing and alliance manager. Kathryn was previously working for Trustmarque Solutions, a provider of payment gateways and payment risk evaluation.
Manufacturing solutions brochure now available from Varlink
United Kingdom: mobile computing and data capture specialist Varlink has created a useful resource for resellers interested in the manufacturing industry. From the warehouse to the production line, mobile computing and data capture devices play an important role in collecting the vital data needed to ensure the efficiency of a manufacturing plant. By ensuring data is collected accurately, errors are minimised and unnecessary costs are avoided. The twelve-page brochure aims to be an educational tool, providing resellers with information about the key features and benefits of the hardware Varlink has to offer, applied in the main manufacturing areas, warehousing, production line and logistics. Varlink's range of industrial products are suitable for the constant demands of a factory floor or busy warehouse, devices include IP rated handhelds, vehicle mounted computers, printers and scanners. As well as hardware, this brochure offers application software and mobile device management that can easily be integrated on to a handheld device or printer. As a value add, Varlink's customers can get a rebrand of this brochure electronically free of charge, to use as their own sales and educational tool to send to their customers.
Varlink integrates EPoS Distributor sales division
United Kingdom: POS specialist Varlink has completed the integration of its EPoS sales division, EPoS Distributor. This process has resulted in significant benefits for retail system supplying resellers who can now access the full product portfolio including EPOS terminals, receipt printers, touchscreens, cash drawers and other EPOS peripherals online alongside Varlink's comprehensive mobile computing and data capture product set which also encompasses brands Honeywell, Casio, Datalogic and Zebra Technologies. Mike Pullon, Varlink CEO, commented "When the EPoS Distribution division was established there was a clear separation between the products purchased by EPoS specialists and those taken by our established Varlink customer base. Over time, whilst there remains some fundamental differences, there are many product sets that are of interest to both segments of our customer base. We have therefore moved from two websites to a single Varlink branded site which carries all mobile computing, label printing, data capture, networking and EPoS brands. Whilst we are retiring the EPoS Distributor brand, our three EPoS sales team members will continue to work, exclusively, with our retail focussed customers." Since the establishment of EPoS Distributor in 2009, it operated as a separate brand entity focusing on the trade supply of EPoS hardware to the hospitality and retail sector, internally however, it has always shared technical, despatch, finance and marketing resources with Varlink. All customers, regardless of their size, will continue to have the same dedicated sales contact ensuring a seamless integration with no detrimental effects to pre or post sales customer support. For the first time, the full EPoS Distributor range of products will be available to order online allowing resellers to view real-time stock levels and individual buy prices. Not only this, but Varlink's feature rich e-commerce website enables customers to manage their entire account online 24/7, with the ability to view quotes raised by their dedicated sales contact, raise quotes, place orders, check proof of delivery and order status, view invoices, and raise RMAs fuss free. While the brand integration strengthens Varlink's company image and provides the best use of company resources, it also provides resellers with the choice needed as technology trends around tablets and mobility within the workplace continue to grow. Resellers can source everything from semi-rugged to ultra-rugged tablets, handheld terminals, Smartphones, barcode label printers, card printers, associated printer consumables, barcode scanners, EPOS terminals and peripherals from one local distributor. In addition to UK warehousing facilities, which enable next business day delivery as standard on in stock items, Varlink work closely with their customers providing pipeline management, credit facilities, technical services including configuration support, and free of charge marketing services fulfilled by an in house marketing team.
Varlink and Henry Howard Finance are seeing great benefits from their Alliance Partnership
United Kingdom: the strategic alliance partnership which began in January between POS specialist Varlink and Henry Howard Finance enables resellers to utilise and maximise flexible, cost-effective and quick finance solutions for their business growth as Henry Howard Finance provides competitive funding plans for all types of equipment for businesses ranging from €1,200 upwards. Varlink's Alliance Programme was created to tackle the expanding requirements of enterprise end users through partnering with providers of complementary products and services with a structured route to their customers, who in turn get access to what they need to complete their offering.
Varlink enhances e-commerce capabilities
United Kingdom: AIDC and POS specialist Varlink leads the way in meeting growing demand for online reseller services. In the evolving IT business environment, the ability to access account information no matter what the time of day can be instrumental in winning those all-important deals. Adding to the growing list of benefits, Varlink, who have been servicing reseller requirements with their feature rich e-commerce website since 2006, have launched a hassle-free search by serial number feature to enable fast logging of RMAs. From simple reseller pricing to stock availability checks, and proof of delivery to order tracking, a password protected online account with Varlink offers complete visibility of a reseller’s account history at their fingertips. Post-sales support is also enhanced through the ability to raise technical queries online with Varlink's knowledgeable Technical Support team. Quickly add service contracts, accessories, consumables and more with the intelligent linked products feature. What's more, the save your basket capabilities enables resellers to confirm orders at a time convenient to them. Underpinning all that Varlink do is an understanding that resellers' requirements are specific and all deserve to experience outstandingly executed distribution services. Whether a more personal approach is preferred, or an entirely digital relationship is more convenient, Varlink's online capabilities create a tailored service. This multi-prong approach to Account Management puts the reseller in the driving seat. This growing range of online tools which integrate their internal ERP system for seamless online to dedicated internal Account Management, demonstrates their commitment to work hard to understand and meet reseller business needs.