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Busy times for API, Ebertlang, Infinigate, Komsa, Omega, Rotronic, Telion and Wortmann

DACH: in Austria, broadliner Omega has acquired rights over the Maxdata and ProWORX PC brands from S&T. These brands will complete its own Integris offer. In Germany, broadliner API has started a new cooperation with security editor Bullgard. Software specialist Ebertlang has been chosen by Solarwinds as an official distributor for the whole DACH region, for its complete portfolio. Telephony specialist Komsa has inked a distribution deal with Lenovo, for its latest lines of Moto smartphones, Yoga tablets and Think notebooks. Robin Wittland, who has long worked for broadliner Wortmann, lately as marketing director, is leaving the distributor on 1/1/17 to join Microsoft as Windows and Device BU director in Germany. In Switzerland finally, network and security VAD Infinigate has inked a distribution deal with mobile asset management editor MobileIron1. Broadliner Rotronic-Secomp has started the distribution of Bragi headphones, including its latest, wireless "The Dash" model2. And AV specialist Telion has been chosen by digital signage vendor Absen as official distributor in the country (source: E&W Österreich, IT Business Deutschland, ChannelObserver Deutschland, Telecom Handel Deutschland, Inside Channels Schweiz 1 and 2, Invidis Deutschland).

Wortmann and Novastor in the cloud

Germany: broadliner Wortmann has expanded its cloud offer with Novastor backup solutions (source: Channel Observer Deutschland).

Wortmann invests in mobility and telephony

Germany: broadliner Wortmann has decided to open a structure dedicated to the distribution of mobile phones and tablets. Dubbed Wortmann Telecom, the structure is managed by Stefan Bollmann, and will offer, beside Terra tablets, all products from the main brands on these markets, including Apple or Samsung.

Wortmann goes east

Poland: German PC component, peripheral and PC distributor and vendor Wortmann has opened a new sales office in Bydgoszcz. Until now carried by ZPAS-Lab, the sales of Terra products as well as a selection of products in distribution will be carried on by Terra Computer Polska, managed by Wojciech Kosecki (source: CRN Polska).

Cebit under the Chinese sign

The 29th edition of the Cebit IT event will take place next week in Hanover, Germany. The organizers plan about 3300 exhibitors from 70 countries and 201 000 visitors. The inviting country will be, this year, China. With 600 exhibitors (including giants like Alibaba, Baidu, Huawei, Xiaomi or ZTE) and a central stand of 6000sqm, the Chinese delegation will be, by far, the biggest over the past years. One of the key focus of this edition will be d!conomy, the digital economy, or how to digitize and streamline processes to gain in efficiency and costs, with vendors like Konica Minolta (returning after several years of absent) which will present their services of consulting, implementation and management of printing and document solutions. Another huge trend will be, of course, the IoT (Internet of Things) with vendors like Tesla (electric cars), XYZ Printing (3D printers) or Swiss vendor digitalSTROM, which has developed a device to network household appliances using the power supply lines. DigitalSTROM products are already available in the Netherlands through Copaco, Viertron and Zelenko. No doubt digitalSTROM will be able to find new customers and distributors in the remaining Europe through its Cebit presence.

As usually, Hall 14 and 15 will be dedicated to Planet Reseller, the channel-specialized division of Cebit. Major German distributors will be present, including Acmeo, Action Europe, API, Boston Server & Storage, Brightstar 20:20 Mobile (also through its British headquarters, to reach international customers), COS Computer, ENO telecom, Herweck, imcopex, Intos Electronic, Komsa, Littlebit Technology, MK Computer, Pearl, Pilot or Wortmann (also in Hall 4). Only missing is Ingram Micro, which has opted for its own, regional or thematical events. Planet Reseller will also gather some foreign distributors like Austrian Tekpoint, Belgian ATC, British Elite Mobile, New Way International and PSA Parts, Emirati Daisytek, Maltese Domo Trading, Polish Action, Amco, Komputronik, Platinet and Wilk Elektronik, Romanian SC Gersim Impex, Serbian Geneko (Hall 13) or Spanish Informatica Megasur, trade platforms like Handelot or GSM Exchange as well as loads of smaller traders and brokers from all around the world (including no less than 24 companies from Dubai !). In total, Planet Reseller will include about 250 exhibitors, trading both on the German and international markets. Some German distributors have chosen not to exhibit in Planet Reseller, in a bid to reach a broader panel of visitors, including some end customers : ADN (Halls 4 and 6), Alldis (Hall 13), Allnet (Hall 13), ALSO (Halls 4 and 13), Avnet (Hall 2 and 3), Ectacom (Hall 6), Incom Storage (Hall 3), Infinigate (Hall 6), MCL (Hall 2 and 4), Sysob (Hall 6), TD Azlan (Hall 11), Tech Data (Hall 2), Wick Hill (Hall 6).

Like the past few years, the Cebit will focus on professional visitors. It will be closed on the week-end, and the entrance price will be higher, to dissuade non-professionals to enter. Ten more days to wait, to see if the goals were reached…


Wortmann AG

Wortmann AG
Bredenhop 20
D-32609 Hüllhorst
Phone : +49 (0)5744 944 440
Fax : +49 (0)5744 944 444
Website :
E-mail :

Other offices


CEO : Mr Siebgert Wortmann (*** ****** ********* ** *****)
CFO : Mr Siebgert Wortmann (*** ****** ********* ** *****)
Sales director : Mr Andreas Bökemeyer (*** ****** ********* ** ***** )
Marketing director : Mr Jens Beining (*** ****** ********* ** )
Division director or manager : Martin Klein (*** ****** ********* ** )
Purchase director or manager : Mr Thomas Knicker (*** ****** ********* **)
Communication director or manager : Mr Meik Blase (*** ****** ********* *)
Distribution manager : Mr Olaf Biemelt (*** ****** ********* ** *)
Product manager : Mr Uwe Horstmann (*** ****** ********* ** *)


Creation year : 1986
Handelsregisternummer : Bad Oeynhausen HRB 7371
VAT number : DE 125 753 836
Annual turnover
2016 : 650,00 M€
2015 : 620,00 M€
2014 : 660,00 M€
2013 : 550,00 M€
2012 : 512,00 M€
Active resellers : 12000
Indirect turnover : 100%
National/regional/export split : 85/0/15
Export : Albania , Bosnia-Herzegovina , Croatia , Czechia , Denmark , Estonia , Hungary , Italy , Latvia , Lithuania , Macedonia , Montenegro , Norway , Poland , Portugal , San Marino , Serbia , Slovakia , Slovenia , Spain , Sweden , United Kingdom
Specialist : Computer components, computers, peripherals
Main brands : ASUS, D-Link, Intel, Seagate, Terra
Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, e-commerce, mail-order resellers, multispecialists, outlets, semi-distributors, specialized resellers, specialized retailers, superstores, VAR
Employees : 540 people


Minimum delivery time
National : 24 hour(s)
International : 24 hour(s)