Empa gets a new manager
2012-02-27 Middle East : broadliner EMPA Middle East has appointed Nicholas Argyrides as its new managing director. Nicholas was previously general manager of Logicom Dubai, and has worked in the regional channel for over ten years.
EMPA to distribute Serif
2011-06-28 Middle East : France-based software republisher WinSoft International has teamed up with broadliner EMPA Middle East to make its range of Serif products available to Middle Eastern users. The agreement signed between WinSoft International and EMPA Middle East will combine WinSoft International's software localization expertise with the reach of EMPA Middle East's Promise's local distribution network. The companies will be reaching out to consumers looking for high-quality, affordable design and publishing software including the remarkable PhotoPlus and WebPlus products. EMPA Middle East will begin by distributing WinSoft International's Arabic language versions of desktop publishing program PagePlus X5 by Serif. Other Serif products localized by WinSoft International soon to be available for the Middle East include WebPlus, a powerful website design program, and PhotoPlus, an easy-to-use photo-editing system.
Lavasoft signs distribution agreement with EMPA
2010-10-27 Middle East : Swedish anti-spyware editor Lavasoft has signed a distribution partnership with broadliner EMPA to promote its range of online security products in the Middle East. Thanks to this partnership, which will see EMPA push Lavasoft products through its offices in Dubai and Saudi Arabia, the editor enters a new market with strong demand which will fuel its future growth.
Empa makes move on enterprise channel
2010-08-27 MEA : broadliner Empa has revealed ambitious plans to crack the enterprise space in a move that it admits is bringing about a "cultural change" within its organisation. Although Empa's heritage lies in components distribution, the company has just formed a dedicated Enterprise Solutions business unit that will largely focus on the SMB market. So far it has signed partnerships with antivirus software provider ESET, Sweden-based anti-spyware specialist Lavasoft and Citrix-ready web filtering appliance vendor St. Bernard Software. It will also focus on the systems and storage portfolio of Fujitsu Technology Solutions, which it already has a relationship with. Empa says the scope of the unit will extend to software, security, storage, systems and networking solutions. The unit is being led by Sathya Murthy, who previously worked for Tech Data, Novell and more recently Magirus, where he managed the company's VMware business (source : ITP Middle East).
