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A massive flow of distributors news from Gitex

Middle East: as usually, the Gitex IT event has been the place to be, to catch up the latest news regarding the IT distribution in the region, as most major distributors were present in Dubai during its running. Network and security VAD Exclusive Networks used the place to celebrate its ten years (most of them, as Secureway), announce its move to a larger headquarter (featuring more workspace for the company's workforce as well as expanded onsite training facilities to host learning programmes and workshops for partners and vendors) and unveil the local expansion of pan-group distribution partnerships with Bit9+Carbon Black, Ixia and Netskope.

Security VAD Bulwark has presented to the visitors of the event several additions to its portfolio, Varonis (sensitive information protection), Linoma (managed file transfer, secure ftp and encryption software for IBM i, iSeries, Windows, Linux and other platforms), TalariaX (for its Sendquick SMS appliance for enterprise messaging) and Jacarta (monitoring solutions).

Broadliner Logicom unveiled a reorganization of its local management, with the appointment of Mounir Sarkis and Peter Irinarchos as regional director and general manager for UAE and Gulf, respectively. Sarkis will be responsible for the extended region of the GCC, including the Kingdom of Saudi Arabia, while Irinarchos will be taking on the leadership role of general manager for Logicom in the UAE and the Gulf, succeeding Sajith Raj. The distributor has also announced a partnership with Securifi. It will distribute its Almond Wireless Router series through its channel partner network in Bahrain, Cyprus, Greece, Iraq, Italy, Jordan, Kuwait, Lebanon, Malta, Oman, Pakistan, Qatar, Saudi Arabia and the United Arab Emirates.

Network and storage VAD Mindware has used the event to announce distribution deals with Biostar (motherboards and graphic cards) and Unify (VoIP infrastructures) in the region, through its offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates. The regional distributor also emphasised on its relationship with EMC. Having signed up with the brand as its value-added distributor towards the end of 2013, the company is focusing largely on three of the vendor's products such as Software-defined storage solution – ViPR, XtremeIO and its data protection suite. According to Vijay Kumar, Sales Director Virtualisation at Mindware, "We have been growing the EMC business to around 40-50 percent. We are bringing in new channel partners and our focus will continue to be on enhancing their capabilities. Over the next few months, we will be focusing on point-to-point enablement". Finally, Mindware unveiled its will to expand on the African market over the coming year, leveraging on its existing vendor partnerships, starting with Citrix and Intel Security and planning to introduce later Juniper Networks, Pulse Secure and Riverbed. The company plans to enter more efficiently the African market, through a local presence in North, East and West Africa. It claims to have set up offices in Morocco and Nigeria (although ITdistri did not find any trace of them anywhere) and to have resources in Kenya.

South African security VAD ARM used the event to announce its arrival on the MEA market, with a rebranding to Credence Security and the opening of a full-fledged office in Dubai, managed by Vivian Gevers.

Giant broadliner Redington has announced on the event that it had signed a distribution deal with privileged account vendor Cyber-Ark. It will distribute its Privileged Account Security Platform in the region, through its offices in Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. The value division of the distributor has also unveiled its RedCloud integrated cloud solutions platform. RedCloud is a marketplace that offers customers a one-stop solution for all their enterprise cloud requirements. As part of the unified catalogue of cloud service offerings, RedCloud will also link buyers and sellers, and channel partners can use a single log in to access all solutions, get competitive rates, make payments online and even track their orders and credit history. The distributor is in the process of partnering with about 30 to 40 software as a solution (SaaS) service providers.

Storage VAD StorIT has officially launched on the Gitex event its managed service platform for channel network, in partnership with HASzone. This new managed services offering can enable StorIT resellers provide their customers with a resilient and secure IT infrastructure, while it can as be instrumental for them in terms of database and applications management as well. According to StorIT, HASZone's managed services expertise, paired with StorIT's array of solutions delivery, ought to ensure users realise various benefits such as highly resilient and secure IT infrastructure, centralised and streamlined service management, increased service levels, tested and certified disaster recovery and business continuity solutions, and predictable costs.

Network VAD Oxygen has unveiled distribution deals with seven new vendors: Boole Server (encrypted enterprise file sharing), plixer (flow analysis), Solus (biometry and access control), Trustwave (smart security on demand), Unify (mobile communications), Ziften (threat monitoring and mitigation) and Zimperium (enterprise mobile security).

Dell has taken advantage of the event to announce its new strategy in the region, with a streamlining of its local distributor stable, down to four main distributors, Aptec, Metra, Mindware and Redington Gulf.

Finally, Richard Noujaim, the MEA managing director for infrastructure VAD Arrow ECS, has announced that the distributor would open its ArrowSphere cloud platform in the region within the coming year. ArrowSphere is available in most European countries since July 2012.

Logicom named official distributor of Cisco Meraki

Middle East: value-added broadliner Logicom has expanded its vendor portfolio with a new agreement with Cisco Meraki, for which it has been named official distributor in both Saudi Arabia and the United Arab Emirates.

Netapp expands its partnership with Logicom

Already working together in Afghanistan, Bahrain, Cyprus, Egypt, Greece, Iraq, Jordan, Kuwait, Lebanon, Libya, Malta, Oman, Pakistan, Qatar, Saudi Arabia, United Arab Emirates and Yemen since more than a year, broadliner Logicom and storage vendor Netapp have expanded their partnership to Romania. This agreement allows Logicom to offer partners technical support and presales assistance, technology training and education, as well as logistics and financial services on Netapp products.

Logicom adds HP supplies to its portfolio

Middle East: broadliner Logicom has added HP print supplies to its portfolio. Up until now, Logicom only offered HP inks and toners in Jordan and Lebanon. With this new partnership, the company now covers the regions of Bahrain, Iraq, Oman, the United Arab Emirates and Yemen.

Logicom expands Qatar and Kuwait operations

Middle East: Cyprus-based broadliner Logicom has expanded its local operations in Kuwait and Qatar. According to the distributor, which manages these offices from Dubai, this investment in new facilities is a direct response to its partners' needs in the region. The company thinks it is now in the position to offer its local partners a better access to the technologies and solutions from its main vendors.


Logicom Dubai LLC

Logicom Dubai LLC
Office 307 - Al Kifaf Commercial Office Building
Trade Centre Road - PO Box 54328
United Arab Emirates
Phone : +971 (0)4 805 5399
Fax : +971 (0)4 889 4950
Website :
E-mail :

Other offices
Jebel Ali
Phone : +971 (0)4 886 0611


General manager : Mr Mounir Sarkis (*** ****** *******)
General manager : Mr Peter Irinarchos (*** ****** ********* *)
Sales director : Mr Nicholas Argyrides (*** ****** ********* )
Marketing director : Mrs Marie Hastings (*** ****** *********)
Marketing director : Mr Nicholas Argyrides (*** ****** ********* )
Sales manager : Mr Ahmed Diab (*** ****** *****)


Creation year : 2001
Annual turnover
2014 : 433,20 M€
2013 : 384,15 M€
2012 : 242,74 M€
2011 : 240,90 M€
2010 : 230,39 M€
Active resellers : 4220
Indirect turnover : 100%
Export : Afghanistan , Pakistan , Yemen
Main brands : Cisco, HP Enterprise, Intel, Kingston, Microsoft
Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, distributors, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, specialized resellers, superstores, VAR
Employees : 720 people