Citrix appoints Logicom as VAD
Middle East: Citrix has appointed value-added broadliner Logicom as its second VAD in the Middle East region. As demand for virtualization, networking and cloud infrastructure in the Middle East continues to grow rapidly, Logicom will distribute all Citrix solutions, including network optimisation technologies, to resellers across Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the United Arab Emirates to ensure organizations have the correct infrastructure in place to support the surge in demand for virtual and mobile workspaces.
Logicom expands Cisco ops
Iraq: value added broadliner Logicom has unveiled a new strategy to enhance its coverage in Iraq. This investment is part of itss commitment to grow Cisco's business in the Middle East. Logicom will be the only authorized Cisco distributor to cover the entire Middle East region, both through a local presence and remotely, through its partners in Iraq, Jordan, Lebanon, Saudi Arabia, Turkey, UAE and the Gulf countries. With its reach and local coverage, Logicom will offer consistent value-added services based on Cisco products and solutions, as well as enablement activities for its partners, including solution-demos and training events. Logicom kicked-off its 2014 activities in Iraq with the successful Logicom-Cisco Partner Forum, held at the Erbil Rotana Hotel on January 15th. The event aimed to inform partners about Logicom's local Cisco operations in Iraq, provide updates on the latest Cisco technologies, programs and promotions, and explore business opportunities that could help boost partners' sales and profitability.
Logicom joins Global Technology Distribution Council
Cyprus: value-added broadliner Logicom has unveiled its association with the Global Technology Distribution Council (GTDC), the industry consortium representing the world's main technology distributors. Its members drive about €100 billion in annual worldwide sales of technology products, services and solutions through their business channels. Logicom was selected as one of the leading and fastest-growing distributors in the world, and aims to add to the strength of the GTDC, helping the organization communicate the value of distribution to both the vendor and investor communities. In particular, Logicom's strong presence in the Eastern Mediterranean, the Gulf, the Middle East and North Africa (more specifically in Cyprus, Dubai, Germany, Greece, Italy, Jordan, Lebanon, Malta, Romania, Saudi Arabia and Turkey) will especially help to communicate the GTDC's message to new vendors in the region and provide more visibility for the regional channel.
Logicom signs VAD deal with CommVault
Middle East: broadliner Logicom has signed a value-added distribution (VAD) partnership agreement with CommVault Systems. The contract will cover distribution of CommVault's products and services into Afghanistan, Bahrain, Jordan, Iraq, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, the UAE and Yemen through Logicom's network of resellers and system integrators. While Logicom's server and storage portfolio includes major brands like HP, NetApp, Cisco and Dell, a solution gap existed within the data management, backup and recovery, replication and archiving space, which has now been bridged by CommVault's offerings. Logicom initially plans to focus its efforts on expanding CommVault's footprint in high-growth markets like KSA, UAE, Kuwait, Qatar and Oman, which are currently experiencing an increased demand for data management solutions, as enterprises grapple with the big data phenomenon. The distributor intends recruiting a minimum of 15 new partners within the first two quarters of operation and expects to subsequently grow this to 30 partners. Logicom will position CommVault both as a standalone product and also as a part of its data centre integrated-converged architecture offering and is looking at building CommVault into storage value-bundles for its channel partners. As part of its channel enablement strategy, Logicom will conduct sales and pre-sales training workshops for select partners that have been identified, with the objective of training and certifying them on CommVault products and services. The vendor's sales and pre-sales training modules will be integrated into Logicom's data centre programmes, including webinars and service provider enablement courses. Logicom will also run regular, CommVault-related demo and proof-of-concept sessions for its partners.
Logicom promotes Sajith Raj
Middle East: broadliner Logicom has promoed Sajith Raj, until now regional distribution manager, as its new general manager. He will be responsible for the management of the company's business operation strategies in Dubai and expanding Logicom’s distribution business in the UAE and the GCC.