European IT distributor and wholesaler portal
All information about 6449 IT distributors



Logicom sign several new partnerships

Broadliner Logicom has signed distribution agreements with TeamViewer (remote support, remote access, and online meeting software) and Microsoft. Through TeamViewer partnership, Logicom will distribute all TeamViewer software in the regions in which it operates (through its offices in Bahrain, Cyprus, Germany, Greece, Iraq, Italy, Jordan, Kuwait, Lebanon, Malta, Oman, Qatar, Romania, Saudi Arabia, Turkey and the United Arab Emirates) providing its specialized reseller network with the full range of products and support encompassing the TeamViewer platform. Logicom's Director of Distribution, Michael Papaeracleous, said: "We have been consistently focusing on creating programs and support mechanisms that accelerate the business of our partners and we believe that our coverage can offer unique value to leading Technology vendors that want to extend their channel capabilities. We welcome the addition of the TeamViewer solution set to our brand portfolio and we are very excited to enter areas of the market that we have not addressed until now." Konstantin Ebert, Director of Global Channel Sales at TeamViewer, adds: "we are thrilled about this agreement with Logicom because it allows us to significantly extend our presence in Southern Europe, the Middle East, and North Africa. Logicom certainly has superb expertise and the experience it takes to distribute technology solutions like ours."

The Microsoft contract has two sides. Through the first, Logicom is now the official distributor for Microsoft OEM and FPP software, devices, and services in Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the United Arab Emirates. Logicom's agreement with Microsoft has expanded rapidly to include all Gulf countries in under two years, and the company has now added Microsoft-dedicated resources to all its growing local teams. Peter Irinarchos, General Manager of Logicom UAE & Gulf, said of the agreement: "we are very pleased to further expand our regional Microsoft Business to include UAE, Kuwait and Oman. Less than a year ago, we began our OEM business in Qatar, quickly followed by an expansion in Bahrain. To be awarded the OEM and FPP distribution to cover the complete Gulf is a significant recognition of the service and value we provide to our ever growing partner network." Lance Thorp, Consumer Channels Group Lead at Microsoft, explains: "we are pleased to expand our partnership with Logicom in the Gulf region. Logicom has demonstrated a strong commitment towards bringing new business opportunities through excellent logistics, strategic marketing plans and stock availability, increasing Microsoft's reach to our customers and enabling them to achieve more."

The second side of the partnership with Microsoft covers the distribution of Volume Licensing in Palestine through Logicom office in Jordan. With this distribution agreement, Logicom will be able to offer partners in Palestine the full range of Microsoft Volume Licensing Products and Services. Logicom has also committed to bringing added value to its partners with the addition of Microsoft-focused resources to all its growing local teams. Murad Mutawi, General Manager of Logicom Jordan, said of the agreement: "we are very pleased to break new ground and further expand our regional Microsoft Business to include Palestine. We are also extremely proud to have broadened our client base, as this is a key part of our initiative to continuously and dynamically invest in Microsoft Business."

ALSO and Innovix form strategic partnership

Broadliner ALSO and Innovix Distribution have agreed on a strategic partnership to bring a wide range of local and global vertical-focused cloud services to SMB and Enterprise customers in South-East Asia and Hong Kong. Both companies are joining forces to make the ALSO Cloud Marketplace platform available to 5,500 of Innovix's channel partners starting in Singapore, Malaysia and Hong Kong, with plans to expand further in the region. The partnership provides ALSO with the opportunity to expand services from its catalogue to Innovix's customers. Right from the start, well-known international cloud service providers and local vertical-focused ISVs will have a new platform to offer a broad range of services.

"This partnership is an important milestone for ALSO in our strategic effort to expand business opportunities with our partners in dynamic new regions. We already serve 15 markets in Europe directly and 15 more through our partners in the UK (Westcoast) and the Middle-East (Logicom). Our partnership with Innovix will expand our footprint even further", said Gustavo Möller-Hergt, CEO of ALSO Holding AG.

"Innovix is accelerating its cloud services offering to serve an expanding list of partners, including ISVs, hosters and managed service providers. The strategic partnership with ALSO provides us with a world-class cloud marketplace platform that will enable us to provide exceptional customer experience to our partners. We look forward to working together with ALSO to expand our renowned service and product offerings", said Edmand Cheung, Group Managing Director of Innovix Distribution.

ALSO and Logicom form cloud partnership to serve Southern Europe and Middle East

Broadliners ALSO and Logicom have agreed on a strategic partnership to bring a wide range of local and global cloud-based software services to customers in Southern Europe and the Middle East. Both companies join forces to make the ALSO Cloud Marketplace platform available to over 10,000 Logicom partners in 13 countries, with a potential of 350,000 new seats on the platform: Bahrain, Cyprus, Greece, Italy, Jordan, Kuwait, Lebanon, Malta, Oman, Qatar, Romania, Saudi Arabia and the United Arab Emirates. This provides ALSO with the opportunity to offer services from its catalogue to Logicom's customers. Right from the start, well-known international cloud service providers and local ISVs will use the platform to provide a broad range of services.

"This cooperation is an important milestone for ALSO as we pursue promising business opportunities in exciting new regions of the world together with our partners. We already serve 15 markets mainly in Central as well as Northern and Eastern Europe on our own and we are constantly expanding our business", said Gustavo Möller-Hergt, CEO of ALSO Holding AG.

"Logicom is ramping up its cloud solutions offerings for serving its existing as well as new partners including ISVs, hosters and service providers. Our strategic partnership with ALSO provides us with an advanced cloud solutions environment that will cater for state-of-the art customer experience. Together with ALSO we are going to bring great value to our customers for their cloud journeys", said Varnavas Irinarchos, CEO of Logicom Public Ltd. This partnership is the second of its kind, ALSO having signed one similar with British broadliner Westcoast a few weeks ago.

New vendors for Bulwark, Logicom, Networks Unlimited and Redington Gulf

MEA: security VAD Bulwark has signed a distribution agreement with Engenius, an industry expert in wireless communications and radio frequency (RF) technology, delivering feature-rich, long-range wireless communications technology for voice and data. Under the accord, Bulwark will promote and distribute EnGenius SMB and enterprise solutions through its extensive channel network of VARs and systems integrators across the GCC region except KSA.

Meanwhile, broadliner Logicom has signed a value-added distribution agreement with Aruba. As part of the agreement, Logicom will promote networking, security and mobile engagement products to partners, as well as access points, controllers, Wi-Fi analytics, network management, outdoor mesh and switches. The VAD will also offer partners Policy management, policy firewall, intrusion protection and VPN Services. Specialised teams from Logicom will undertake a series of partner enablement training sessions to ensure all partners are certified to promote their selected Aruba solutions in their respective markets. The agreement covers Bahrain, Cyprus, Greece, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates and Yemen.

Broadliner Redington Gulf has inked distribution deals with PNY for its Quadro graphic cards and, through its Value division, with security editor Malwarebytes. Meanwhile, in Africa, network and security VAD Networks Unlimited has unveiled a new partnership with storage hardware vendor Mellanox, whose products it will distribute in the English-speaking part of the continent through its offices in Kenya and South Africa (source: Reseller Middle East).

A massive flow of distributors news from Gitex

Middle East: as usually, the Gitex IT event has been the place to be, to catch up the latest news regarding the IT distribution in the region, as most major distributors were present in Dubai during its running. Network and security VAD Exclusive Networks used the place to celebrate its ten years (most of them, as Secureway), announce its move to a larger headquarter (featuring more workspace for the company's workforce as well as expanded onsite training facilities to host learning programmes and workshops for partners and vendors) and unveil the local expansion of pan-group distribution partnerships with Bit9+Carbon Black, Ixia and Netskope.

Security VAD Bulwark has presented to the visitors of the event several additions to its portfolio, Varonis (sensitive information protection), Linoma (managed file transfer, secure ftp and encryption software for IBM i, iSeries, Windows, Linux and other platforms), TalariaX (for its Sendquick SMS appliance for enterprise messaging) and Jacarta (monitoring solutions).

Broadliner Logicom unveiled a reorganization of its local management, with the appointment of Mounir Sarkis and Peter Irinarchos as regional director and general manager for UAE and Gulf, respectively. Sarkis will be responsible for the extended region of the GCC, including the Kingdom of Saudi Arabia, while Irinarchos will be taking on the leadership role of general manager for Logicom in the UAE and the Gulf, succeeding Sajith Raj. The distributor has also announced a partnership with Securifi. It will distribute its Almond Wireless Router series through its channel partner network in Bahrain, Cyprus, Greece, Iraq, Italy, Jordan, Kuwait, Lebanon, Malta, Oman, Pakistan, Qatar, Saudi Arabia and the United Arab Emirates.

Network and storage VAD Mindware has used the event to announce distribution deals with Biostar (motherboards and graphic cards) and Unify (VoIP infrastructures) in the region, through its offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates. The regional distributor also emphasised on its relationship with EMC. Having signed up with the brand as its value-added distributor towards the end of 2013, the company is focusing largely on three of the vendor's products such as Software-defined storage solution – ViPR, XtremeIO and its data protection suite. According to Vijay Kumar, Sales Director Virtualisation at Mindware, "We have been growing the EMC business to around 40-50 percent. We are bringing in new channel partners and our focus will continue to be on enhancing their capabilities. Over the next few months, we will be focusing on point-to-point enablement". Finally, Mindware unveiled its will to expand on the African market over the coming year, leveraging on its existing vendor partnerships, starting with Citrix and Intel Security and planning to introduce later Juniper Networks, Pulse Secure and Riverbed. The company plans to enter more efficiently the African market, through a local presence in North, East and West Africa. It claims to have set up offices in Morocco and Nigeria (although ITdistri did not find any trace of them anywhere) and to have resources in Kenya.

South African security VAD ARM used the event to announce its arrival on the MEA market, with a rebranding to Credence Security and the opening of a full-fledged office in Dubai, managed by Vivian Gevers.

Giant broadliner Redington has announced on the event that it had signed a distribution deal with privileged account vendor Cyber-Ark. It will distribute its Privileged Account Security Platform in the region, through its offices in Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. The value division of the distributor has also unveiled its RedCloud integrated cloud solutions platform. RedCloud is a marketplace that offers customers a one-stop solution for all their enterprise cloud requirements. As part of the unified catalogue of cloud service offerings, RedCloud will also link buyers and sellers, and channel partners can use a single log in to access all solutions, get competitive rates, make payments online and even track their orders and credit history. The distributor is in the process of partnering with about 30 to 40 software as a solution (SaaS) service providers.

Storage VAD StorIT has officially launched on the Gitex event its managed service platform for channel network, in partnership with HASzone. This new managed services offering can enable StorIT resellers provide their customers with a resilient and secure IT infrastructure, while it can as be instrumental for them in terms of database and applications management as well. According to StorIT, HASZone's managed services expertise, paired with StorIT's array of solutions delivery, ought to ensure users realise various benefits such as highly resilient and secure IT infrastructure, centralised and streamlined service management, increased service levels, tested and certified disaster recovery and business continuity solutions, and predictable costs.

Network VAD Oxygen has unveiled distribution deals with seven new vendors: Boole Server (encrypted enterprise file sharing), plixer (flow analysis), Solus (biometry and access control), Trustwave (smart security on demand), Unify (mobile communications), Ziften (threat monitoring and mitigation) and Zimperium (enterprise mobile security).

Dell has taken advantage of the event to announce its new strategy in the region, with a streamlining of its local distributor stable, down to four main distributors, Aptec, Metra, Mindware and Redington Gulf.

Finally, Richard Noujaim, the MEA managing director for infrastructure VAD Arrow ECS, has announced that the distributor would open its ArrowSphere cloud platform in the region within the coming year. ArrowSphere is available in most European countries since July 2012.


Logicom Dubai LLC

Logicom Dubai LLC
Office 307 - Al Kifaf Commercial Office Building
Trade Centre Road - PO Box 54328
United Arab Emirates
Phone : +971 (0)4 805 5399
Fax : +971 (0)4 889 4950
Website :
E-mail :

Other offices
Jebel Ali
Phone : +971 (0)4 886 0611


General manager : Mr Mounir Sarkis (*** ****** *******)
General manager : Mr Peter Irinarchos (*** ****** ********* *)
Marketing director : Mrs Marie Hastings (*** ****** *********)
Sales manager : Mr Ahmed Diab (*** ****** *****)


Creation year : 2001
Annual turnover
2015 : 602,20 M€
2014 : 433,20 M€
2013 : 384,15 M€
2012 : 242,74 M€
2011 : 240,90 M€
Active resellers : 7185
Indirect turnover : 100%
National/regional/export split : 41/0/59
Export : Afghanistan , Pakistan , Yemen
Main brands : Cisco, HPE, Intel, Kingston, Microsoft
Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, distributors, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, specialized resellers, superstores, VAR
Employees : 789 people