Noticias Alemania

BHS Binkert looks towards France
2010-03-15
Cebit 2010/France : with its large portfolio, which includes multiple digital photo accessories, German distributor BHS Binkert has unveiled us on Planet Reseller its plans to fully enter French market. « Our current turnover is around €100m, including about €10m on French market, through a few major local retailers and etailers. This is not enough, given local potential, and we plan in the coming two years to develop this activity and bring it to 50% of our global business», Michael Binkert explains. The company, which is based in Baden-Wurtemberg, a few minutes drive from French border, has recently hired Christian di Marco as its French salesman. Based in Alsace, Christian is to develop BHS Binkert's small reseller network in the country, where the distributor plans to push its 19000 products, including multiple A brands. The company is also negotiating distribution rights for France with some of them, which we will keep you informed in due time.

GSD launches its own brand
2010-03-15
Germany : remarketed PC broker GSD has unveiled Reteq, its own brand of BTO PCs (source : Heise Resale Deutschland).

Exclusive Networks leaves Switzerland
2010-03-15
Switzerland : French network and security VAD Exclusive Networks has recently left the banks of Lake Leman, by closing its local sales office. The company is meanwhile looking forward an acquisition in Germany, which is the last main country which still misses its grasp in Europe.

Avnet distributes Foxconn
2010-03-15
Multispecialist Avnet has inked a pan-European partnership with Foxconn for its motherboards and barebones. Foxconn products are available through Avnet offices in Austria, Belgium, France, Germany, the Netherlands and the United Kingdom.

Mobile World on Planet Reseller
2010-03-12
Cebit 2010/Germany : Carsten Titt, communication director of the Phone House Germany, has explained the distribution strategy of its company in the country on Planet Reseller. « The Phone House has traditionally a strong distribution business in the country, as its shop and franchise network is rather limited there : with about 210 shops, we cover only the biggest cities, and are absent from the rest of the country, where our resellers can work with no competition from us. Therefore, distribution accounts for about 2/3 of our business in Germany, while it is much lower in other countries. We wanted to give a dedicated name to our distribution business here, because vendors prefer to discuss with identified partners, and more and more the biggest. Hence the recent launch of Mobile World», he says.

Compared to other distributors, Mobile World plans to rely on its exclusivity on some products and interesting prices, thanks to a pan-european purchase power. It does not wish to enter a price war, leaving margins for its resellers on all its distributed products : terminals, software, subscriptions and accessories. About the expansion of this strategy to other countries, Carsten Titt is clear : « any distribution strategy is first of all decided locally. We are not able to tell if any or all of our European offices have even such a strategy. But, of course, in case of need, Germany may very well be used as an internal consultant for the other teams.»