Ascendeo launches new businesses
Spain: following its acquisition by Innov8 group, mobile accessory specialist Ascendeo Iberia has unveiled two new businesses in the region. The distributor will open by the end of the year its Lick retail chain, focused on connected objects, with two flagships in Madrid and Barcelona, and two to come later. It has also launched a new, unsimlocked phone trade business, under the name Ascendeo Iberia Mobile. Something Ascendeo does not do in France. Yet ? (source: Channel Partner España).
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A new owner for Ascendeo
France: mobile accessory specialist Ascendeo has been acquired for an undisclosed amount by Innov8, a group which also owns telephony specialist Extenso Telecom as well as several other mobility-related companies such as lick (smart device-specialized etailer) or Unplug (mobile accessory vendor). The goal of Innov8 is to create a full ecosystem in the mobility market, where resellers can find any and all products they may need to sell. The acquisition includes the Spanish subsidiary of Ascendeo. The status of the joint venture of Ascendeo with Mconomy in Belgium and the Netherlands, Celly in Italy and Mline in Germany is officially unchanged by the acquisition, despite this acquisition and the one of Celly by Esprinet.
Esprinet acquires Celly
Italy: broadliner Esprinet has acquired 60% of the shares of mobility accessory specialist Celly through a share exchange and a capital increase for €7.9m. It is yet unknown what will be the impact of the acquisition on the European joint venture Ascendeo, of which Celly was the Italian member, beside Austrian MLine, Belgian and Dutch Mconomy and French and Spanish Ascendeo : neither Esprinet, nor Ascendeo in France answered our question regarding this point.
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M. Serge Simon
Année de création : 1998