News

B.Com goes south
2011-09-02
Spain : just a few months after its short-lived French office, German broadliner B.Com opened a new sales office in Spain located in the Baleares islands. Currently, this office has two experienced employees, Heike Zacharias and Christian Werner. Heike was a former employee of Lenovo Australia, while Christian was employed as international account manager for b.com's competitor Siewert & Kau. Having worked for Ingram Micro in Germany a couple of years ago, both also have experience in the field of broadline distribution.

These two offices are just the beginning of the international strategy of b.com. Currently the SMB broadliner is analyzing the international market to choose the countries it will enter now and in the future. Both France and Spain were mere opportunities, as b.com went in touch with German people knowing the local market. Torsten Belverato, the CEO of b.com, is although confident about the success of the distributor on the international market: "We hired people who have good relationships with local resellers. Despite the crisis, just six months after starting business, we have already reached breakeven in Spain. We plan to leverage on the German so-called values like seriousness and reliability. We are for example able to deliver products in a time frame that is comparable to the one of many local distributors", he explains.

In the next three years, b.com plans to enter more countries. An Austrian subsidiary will be the first on the radar screen and is planned by the end of the year. As the company was centered on the German market - in which it is growing constantly - any new foreign business will be just additional turnover. For the last fiscal year (ended 30. June) b.com reached a turnover of €308m. Like in Germany b.com targets the SMB resellers through its Spanish subsidiary.

More Asus for Siewert und Kau
2010-04-01
Broadliner Siewert und Kau has expanded its Asus offer to networking products. Beside PC components, monitors and multimedia products, these will be available through Siewert und Kau offices in France, Germany and Spain.

Siewert & Kau bets on export
2010-02-16
Distree XXL 2010 : German broadliner Siewert und Kau has unveiled a new export strategy. The company, which is currently present in Germany, France and Spain, covered essentially European countries. Its French office is in charge to go farther, by working on Africa : « we have started to work on Maghreb about a year ago, with very good results. We have thus decided to officialize this strategy and expand to other, selected French-speaking African countries », explains Wolfgang Riese, sales director of Siewert in France.

The company has opened a T1 (bonded) warehouse in Germany : « German customs seldom allow companies to do this, and only after a very thorough investigation, which shows our seriousness on this business », he says. The company plans to open a sales office in Dubai to cover Middle East within a year, and then another office later in Singapore, both for sourcing and sales.

Siewert & Kau distributes Belkin
2010-01-27
German broadliner Siewert & Kau has signed a distribution partnership with accessory and cabling vendor Belkin, covering the whole DACH region. No doubt its offices in France and Spain will also distribute this products, albeit without officiel distributorship.

Siewert und Kau displays on LG
2009-12-18
Broadliner Siewert und Kau has expanded its peripheral business with LG LCD monitors. These will be distributed through its offices in France, Germany and Spain.