News

Certeon expands channel footprint with Hammer
2011-12-01
Application performance specialist Certeon has signed a partnership with storage specialist Hammer. This Europe-wide agreement calls for Hammer to distribute Certeon's aCelera solution amongst its comprehensive storage portfolio. The partnership promises improved speed and efficiency for customers of WAN-based backup and replication throughout Europe, thanks to Hammer's offices in Benelux, Italy, Sweden and the United Kingdom. Certeon offers a compelling, virtualized and cost-effective solution to substantially accelerate the performance of any application, for any user, on any device, on any network. By adding Certeon's suite of software-based solutions, aCelera, to its product portfolio, Hammer has enhanced its Wide Area Network (WAN) and underpinning DR replication offerings for customers that require global application acceleration, as well as providing integration opportunities for WAN acceleration with other vendor's solutions such as Dell, NetApp and HP.

Hammer launches its channel-only services company
2011-11-03
United Kingdom : storage VAD Hammer has bolstered its professional services offering with the launch of Malleus, a channel-only, IT services, consultancy and training company. Headed by Paul Hickingbotham, its technical Malleus has been created to enhance the value-add that Hammer offers its channel partners. Malleus customers can utilize the wider pool of resources to boost their offering to customers and increase their competitiveness. It offers an extensive range of services to assist resellers, covering consultancy, tender responses (RFQ/RFI), solution design, installation (from simple "rack and stack" to full system configuration), health checks, project management, bespoke sales and technical training, and briefings and seminars management from certified staff. Seamlessly integrating with each Hammer partner, Malleus has a flexible, tailored approach which enables customers to advance their own offering and maximize opportunities to identify, and capitalize on, potential customers’ requirements. Malleus also partners with XOR Professional Services and Fast Lane in order to draw upon the most comprehensive services and training portfolio in the channel. Malleus boasts certified staff on an extensive range of vendors from within the Hammer portfolio, as well as complementary vendors and technologies which include: Brocade, Certeon, Cisco, Citrix, Dell, Dot Hill, HP, IBM, Infortrend, Intel, Mellanox, Microsoft, NetApp, Overland, Quantum, QLogic, Quest, Redhat, SuperMicro, Symantec, Syncsort and TMS, as well as many more leading products and solutions.

Hammer and NetApp relationship grows
2011-08-30
United Kingdom : storage vendor NetApp has extended the product range available via its VAD Hammer, granting distribution rights to the whole of NetApp’s portfolio. This includes the FAS 2000, FAS 3000 and FAS 6000 series, as well as the complete software solutions range, allowing the distributor to grow its partners to the highest level within the NetApp partner structure. Hammer has demonstrated exponential growth since becoming a NetApp Silver Partner Programme Distributor in 2009, and adds value to the vendor’s range by training partners using Hammer’s NetApp-accredited technical engineers and demonstration kits, and accompanying resellers to customer sites to provide installation and training on the systems.

Toshiba appoints Hammer to distribute SSDs in Europe
2011-06-23
Toshiba Electronics Europe has appointed storage distributor Hammer to supply its range of solid state drives (SSDs). The agreement, which begins with immediate effect, covers the whole of Europe through Hammer's offices in Belgium, Italy, Sweden and the United Kingdom. Hammer will target original equipment manufacturers (OEMs) and system integrators in application areas including broadcast equipment, content storage solutions, and industrial and ruggedized PCs.

Dell and CMS Peripherals part ways
2011-03-11
One year after signing together for the distribution of Equallogic products, Dell and storage specialist CMS Peripherals are parting company. CMS Peripherals joined Hammer in Dell's EqualLogic distribution lineup for both Ireland and the United Kingdom last February. It succeeded into converting 12 new resellers, for 20 targeted. According to the distributor, reasons for these low results were an insufficient market size, the economic downturn and a stronger-than-expected competition from HP LeftHand.