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ALSO in exclusive talks to acquire Five 4 U

Broadliner ALSO intends to acquire Dutch Mac and graphic arts specialist Five 4 U, which is also present in Belgium and covers, from there, the French and Luxembourg markets. "Five 4 U is a perfect match for ALSO. Our portfolios are complementary. I am convinced that both Five 4U and ALSO will profit from the combination of the businesses", says Gustavo Möller-Hergt, CEO of ALSO. "ALSO provides a broad international market access. At the same time the Benelux focus of Five 4 U will help ALSO to further increase its strong market share in the Netherlands, Belgium and Luxembourg", says Rien Slagter, CEO of Five 4 U. Five 4 U represents more than 50 vendors and has an international customer base of well-established resellers. They will also benefit from ALSO's broad portfolio of product and service offers. ALSO intends to leverage this given cross selling potential. ALSO expects to sign the business combination agreement in fall 2016 after the completion of the due diligence.

ALSO and Logicom form cloud partnership to serve Southern Europe and Middle East

Broadliners ALSO and Logicom have agreed on a strategic partnership to bring a wide range of local and global cloud-based software services to customers in Southern Europe and the Middle East. Both companies join forces to make the ALSO Cloud Marketplace platform available to over 10,000 Logicom partners in 13 countries, with a potential of 350,000 new seats on the platform: Bahrain, Cyprus, Greece, Italy, Jordan, Kuwait, Lebanon, Malta, Oman, Qatar, Romania, Saudi Arabia and the United Arab Emirates. This provides ALSO with the opportunity to offer services from its catalogue to Logicom's customers. Right from the start, well-known international cloud service providers and local ISVs will use the platform to provide a broad range of services.

"This cooperation is an important milestone for ALSO as we pursue promising business opportunities in exciting new regions of the world together with our partners. We already serve 15 markets mainly in Central as well as Northern and Eastern Europe on our own and we are constantly expanding our business", said Gustavo Möller-Hergt, CEO of ALSO Holding AG.

"Logicom is ramping up its cloud solutions offerings for serving its existing as well as new partners including ISVs, hosters and service providers. Our strategic partnership with ALSO provides us with an advanced cloud solutions environment that will cater for state-of-the art customer experience. Together with ALSO we are going to bring great value to our customers for their cloud journeys", said Varnavas Irinarchos, CEO of Logicom Public Ltd. This partnership is the second of its kind, ALSO having signed one similar with British broadliner Westcoast a few weeks ago.

Another office and a bigger warehouse for ALSO

After Slovenia a few weeks ago, German broadliner ALSO has decided to open a full-fledged office to cover the Belgian market. ALSO België takes over the local market from ALSO Nederland, Jürgen de Biscop keeping the reins of the local business, officially based in Gent. Beside this, the distributor has also opened a bigger logistic center in Pirkkala, Finland. In sum, approximately €20m were invested to create a fully flexible warehouse. It enables same-day delivery across the greater part of the country as well as delivery of certain product categories to Estonia.

"The e-commerce warehouse is a state-of-the-art example of efficient logistics. It enables us to fulfill our customers' requests quicker and to provide a broader service offering, strengthening and expanding our number one market position in Finland", said Gustavo Möller-Hergt, CEO of ALSO Holding. B2B customers such as Etailers benefit from innovative handling processes and flexibility. On behalf of its customers, ALSO offers to deliver directly from the warehouse all the way to their customers even in small packages. The warehouse spans 17,000 sqm of space amounting to the size of approximately two football fields. It will consume around 50 percent less energy per sqm and operative costs will decrease by approximately 25% compared to ALSO's previous warehouse. 60 jobs will be transferred from the original location to the new warehouse. In its pan-European logistics network with almost 300,000 square meters ALSO processes up to 14 million packages a year of various sizes, from small USB sticks to large-format printers.

New association founded to promote value of regional EMEA technology channels, and adoption of new technology

A new association announced that champions the benefits of working with regional EMEA technology channels and promotes new technology in business and society is being founded by four of the largest technology distributors in Europe: ALSO (Austria, Belux, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, the Netherlands, Norway, Poland, Sweden and Switzerland), Esprinet (Italy, Portugal and Spain), Exertis (Belgium, France, Ireland, the Netherlands, Norway, Sweden, United Arab Emirates and United Kingdom) and Westcoast (Ireland and the United Kingdom).

The new association is called The Technology Channels Alliance. While its primary objective is to ensure that technology vendors understand and make full use of the benefits of working with channels that understand their local circumstances across EMEA, the association will also be enablers and advocates of new technology to ensure these channels are educated and optimised to deliver on the promises new technology makes. At the same time, the association will have a social charter and will be setting aside a portion of its member dues to establish a charitable foundation with a mission to get technology to those without the means to acquire it, and enable a wider population to benefit from today's technology.

"I feel it's time to give something back," commented Joe Hemani, CEO of Westcoast. "Technology sales channels today are very good at getting products and services out to those who can afford to pay; what we want to do is give those without the means an opportunity to acquire technology that can change and better their lives."

Membership in the new association is open to technology distributors, large resellers and retailers whose head office is registered in a European country. Niall Ennis, CEO of Exertis said: "Regional players are a hugely important part of the technology channel in EMEA, and provide a focus and range of services tailored to each of the countries in which they operate. This new association seeks to promote the benefit to technology vendors of this focused approach and to provide a forum to identify opportunities to grow the addressable market for technology products."

"As well as being advocates and enablers of what technology can do for users, members of our new association bring special value to our customers because we are local, so we speak the language and do business in the language of our customers," commented Gustavo Moeller-Hergt, CEO of ALSO.

The association is also keen to get information out to customers that will help them keep abreast of the rapidly-changing technology landscape. "We have an ambition to create what we call a 'chain of knowledge' all the way from vendors through the channel to end users," said Alessandro Cattani, CEO of Esprinet. "Amongst other things, we will be publishing several case studies a year that will highlight issues of common interest in the region."

ALSO reviews its management

Germany: broadliner ALSO has appointed Simone Blome and Sylke Rohbrecht as new managing directors, in charge respectively of Solutions and Supply. They join CEO Reiner Schwitzki and Investment Managing Director Christoph Dietz as new members of the managing team of the distributor. The former managing directors, Stefan Klinglmair and Saša Viro, are no longer managers in Germany. Stefan will focus on its role of Corporate VP for Central Europe, while Saša has been promoted to the new role of senior VP Solutions for Europe. Simone Blome is a longtime ALSO employee, as she works for the distributor since 1999, lately as Head of the HP Enterprise BU. Sylke Rohbrecht has been hired in 2007 by ALSO and worked, lately, as Lenovo and Toshiba BU manager. Beside these new appointments, ALSO has promoted NT Plus managing director Gregor Primus to member of its management board.


Seamcom GmbH

Seamcom GmbH
Leyer Strasse 24
D-49022 Osnabrück
Tel : +49 (0)541 77064 577
Fax : +49 (0)541 77064 496
Sito web :
E-mail :


Amministratore delegato : Sig. Peter Strötmann (*** ****** ********* ** *)


Data di creazione : 2010
Handelsregisternummer : Osnabrück HRB 201958
Partito IVA : DE 812 672 438
Rivenditori attivi : 120
Fatturato indiretto : 100%
Ripartizione nazionale/regionale/esportazione : 100/0/0
Specializzato : Telefonia (analogica, ISDN, mobile)
Principali marchi : Cambium Networks, CommScope, Motorola Solutions
Clientela : Catene di rivenditori, centrali d'acquisto, commercio elettronico, GDO, GDS, grandi magazzini, multispecialista, negozi, negozi di telefonia, operatori di telecomunicazione, rivenditori, rivenditori a valore aggiunto, rivenditori corporate, rivenditori specializzati, semi-distributori, società di consulenza e servizi IT, superstores, vendita per corrispondenza
Addetti : 25 persona(e)