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Nieuws
SafeVision unveils its European strategy
2010-02-17 IT Partners 2010 : after the acquisition of video security specialist SafeVision, Danish spareparts specialist and broadliner EET has unveiled ITdistri its strategy for this new business, through its CEO John Skovbro Thomas, whom we recently interviewed. « Although we already had some video security products in our EET portfolio, we felt this promising market deserved a dedicated brand and strategy. This led us to SafeVision acquisition, whose name we will keep, even if it is not really known out of Scandinavia », he explains.
In 2010, EET plans to expand SafeVision to all the European countries it covers. EET is looking either for a dedicated sales manager (like it recently did in Spain), either for an acquisition (like in Sweden with Proonline, which has been rebranded as SafeVision Sweden) : « in all other countries, both options are being evaluated. We will thus have local technical competencies and be able to reach a specialized reseller network. Our future teams will only have to focus on sales process, while other activities like logistics or finances will be centralized in Denmark », says John Thomas. Until local teams have been built, SafeVision offer will not be pushed towards local resellers, even if all SafeVision products can be found in EET offer : « we hope to be able to attract IT resellers on this new market, while video security VAR or integrators will work through SafeVision », decrypts John Thomas. There is one caveat for this strategy : as market is limited, there are few potential candidates…
EET plans to become in the coming months one of the few pan-European video security specialists, beside ADI Global and Anixter. « Both these American companies are present in many European countries, but none has a unified video security portfolio and strategy. We will thus have a unique position, and aim to reach a €40m in this business in whole Europe in 2015, that is a quarter of EET global business at that time », John Thomas concludes.
