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Avnet expands global franchise with Cypress to include newly acquired IOT products

Semiconductor specialist EBV Elektronik has expanded its global franchise agreement with Cypress Semiconductor to include the portfolio of their recently acquired wireless Internet of Things (IOT) products. Effective immediately, EBV customers in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Israel, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Arab Emirates and the United Kingdom will have access to the complete line of wireless connectivity solutions from Cypress, including Wi-Fi, Bluetooth and ZigBee IOT product lines and intellectual property, as well as the WICED (Wireless Internet Connectivity for Embedded Devices) brand and developer ecosystem. This addition to the Cypress IOT product portfolio enables cloud and smartphone connectivity, smart sensors, automotive communication and media streaming.

"Integrating wireless technology into new or legacy applications is complex and time consuming. EBV can make it easier. Having access to the robust developer ecosystem for MCUs, systems-on-chip, wireless connectivity, modules and memories now available from Cypress will be of tremendous value to our customers", said Lynn Torrel, senior vice president, semiconductor business development, worldwide, Avnet Electronics Marketing. "In addition, EBV's technical experts are well-versed in this technology, and can help developers quickly navigate through the challenges that surround creating compelling wireless solutions."

"A key strategic component of Cypress' acquisition of these wireless IOT products is our ability to work with leading distribution partners such as EBV to bring these products to a wide range of customers across multiple markets", said Kamal Haddad, senior director of worldwide distribution sales at Cypress. "The combination of our state-of-the-art wireless radios and additional embedded systems solutions, the easy-to-use WICED SDK and EBV's strong design team will enable developers to build their innovative connected products and bring them to market quickly."

Avnet extends cash offer to acquire Premier Farnell

Multispecialist Avnet has reached agreement with the Board of Directors of Premier Farnell plc (“Premier Farnell”), the maker of the Raspberry Pi, on the terms of a recommended offer for Premier Farnell by Avnet or one of its wholly-owned subsidiaries. The all-cash offer of €2.24 per share represents an equity value of approximately €836m and a 12.1% premium over the previous offer of €2 per share by Datwyler Technical Components UK. Headquartered in Leeds, United Kingdom, Premier Farnell is a global distributor of electronic components and related products delivering engineering solutions to the electronic system design community utilizing multi-channel sales and marketing resources. The transaction is intended to be effected by means of an English court-sanctioned scheme of arrangement and is subject to satisfaction or waiver of several conditions, including the approval of Premier Farnell shareholders and the court, receipt of regulatory approvals in the European Union, United States and Israel, and other customary conditions.

"This acquisition will significantly strengthen Avnet's digital footprint worldwide. The convergence of Premier Farnell's innovative online services with Avnet's world class supply chain will create customer service unparalleled in the industry", said William Amelio, interim Chief Executive Officer of Avnet. "The talented team of people at Premier Farnell will allow Avnet to enhance our customer experience and accelerate our global growth."

Upon completion, the transaction is expected to be accretive to earnings even before considering positive effects from any synergies realized, and supports Avnet's return on capital goals.

"Premier Farnell will bolster our strategy to provide a differentiated digital experience from product ideation through its lifecycle. Premier Farnell's customers gain access to an extensive suite of supply chain services allowing them to ramp new products to production volumes. Our customers will be able to do more technical research online through the services provided by Premier Farnell", said Gerry Fay, President of Avnet's Electronics Marketing, Worldwide "Bringing these two companies together allows us to capture market share earlier in the design process. In addition to deepening our customer base, this acquisition will enhance our go-to-market strategy as we target the industrial Internet of Things with edge-to-enterprise products and solutions."

Avnet names Bill Amelio CEO

Multispecialist Avnet has appointed William (“Bill”) J. Amelio as Chief Executive Officer of the company. Mr. Amelio has been acting in the role of interim CEO of Avnet since July 11, 2016. Having spent most of his career in senior roles managing global technology enterprises and publicly traded companies, he brings more than 35 years of management and industry experience to Avnet.

William Schumann, Chairman of the Board said, "The board, under the leadership of the Corporate Governance Committee and with a nationally recognized executive search firm, conducted a review of both internal and external candidates that could be available and concluded that Bill is the best candidate for the CEO position. Avnet is fortunate to have someone of Bill’s character and experience. He brings energy and focus to the business, and the board unanimously agreed that making him the permanent CEO was in the best interest of our customers, employees and shareholders.

Commenting on his new role, Mr. Amelio said, “For me, Avnet is all about passion and possibilities. We have an experienced management team and an engaged workforce comprised of talented employees who are dedicated to serving our customers, suppliers and partners. By better aligning these resources with our competitive solutions specialist, embedded and supply chain strengths, Avnet will undoubtedly be positioned to achieve profitable growth for our shareholders and deliver upon the ever growing market potential in our industry.

Mr. Amelio was the president, chief executive officer and a director of CHC Group Ltd., an international oil-field services company, from 2010 to 2015. From 2005 to 2009, he served as president and chief executive officer of Lenovo, a multinational Fortune 500 technology company, and was previously a regional senior vice president and president, Asia-Pacific and Japan for Dell Inc. He began his career with the Microelectronics Technology Division of IBM in 1979 and later became the General Manager Worldwide Operations of the Personal Computer Division. Mr. Amelio also previously served on the Board of Directors of National Semiconductor. He has a chemical engineering degree from Lehigh University and a master’s degree in management from Stanford University.

EBV Elektronik and Taoglas sign Distribution Agreement

Semiconductor specialist EBV Elektronik has signed a Europe wide distribution agreement with Taoglas, a provider of IoT (Internet of Things) and M2M (Machine to Machine). Taoglas provides a comprehensive range of SMD, external and embedded antenna solutions for M2M and IoT applications. By partnering with EBV, Taoglas will further expand its channels to market in the European region, thanks to EBV offices in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Israel, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, the United Arab Emirates and the United Kingdom.

"Taoglas antenna solutions portfolio for IoT and M2M applications is a great addition to our portfolio enabling our customers to get access to leading technology and solutions as well as benefitting from in-depth application know-how and industry expertise", comments Oliver Kanzler, Director Vertical Segment RF & Wireless at EBV Elektronik. "Besides the performance of the RF communication IC or wireless module, the efficiency and reliability of the antenna in conjunction with its mounting position in a system is crucial to achieve the best possible link range. As Taoglas also offers cable assemblies and RF connectors, EBV can now provide the complete ecosystem to their customers including services like pre-certification testing, layout review and customized antennas by Taoglas. Their broad range of high quality antennas with various mounting options is impressive and key for all kinds of wireless systems."

Ronan Quinlan, Joint CEO and Co-Founder of Taoglas states: "We are delighted to have signed a distribution agreement with EBV for the European region. EBV's leadership in the semiconductor distribution channel in Europe is well known. The challenges in the wireless market are that the applications become ever more complex and varied, the range of products increase, whilst time to development shortens. No one company can provide the answer. So partnerships between the leaders in IoT are needed more than ever to find the 'signal in the noise'! We provide the right antenna solution immediately, and EBV's logistical capabilities will provide products at shortest delivery times to customers large and small. The most important differentiator for us is that EBV has offices and real FAE engineering support in nearly every European country. All are backed up by a core team of wireless specialists, meaning our mutual customers receive real in person support with the solution to their needs."

Exclusive interview of Patrick Zammit, Senior Vice President and Global President at Avnet Technology Solutions

ITdistri recently met Patrick Zammit, Global President for Avnet Technology Solutions, and interviewed him on the impact in the EMEA region of the latest acquisitions and announcements of the distributor.

ITdistri: your are launching only now your cloud marketplace, behind your competitors. Why only now?

Patrick Zammit: the most important is not to go fast, but to be steady to win the race. We have observed the evolution of the market, to answer perfectly to the user needs. We have determined that the hybrid cloud (including both private and public parts) was the future. Historically, we are very strong on the private cloud infrastructure market. So we just needed to build our application platform, in order to offer ways for our customers to optimize their information systems, thanks to public cloud services. By starting late, we have been able to choose the best which has been done on the market, and to add our own tools, especially regarding invoicing. We want our customers to have an absolute control on their cloud usage, so they may decide when and how to switch to a private cloud platform if necessary while keeping a large flexibility on their public cloud subscriptions. According to our studies, this is a differentiating factor in sales points. Regarding vendors, we have signed worldwide distribution partnerships with major companies such as IBM (Softlayer) and Amazon (AWS). Our platform, which is also available in a white-label version, has of course been built to be able to include local vendors. This will allow our European offices to sign local distribution deals, whether for IaaS, SaaS or even, who knows, cloud-based enterprise management solutions. We will also offer to our partners tools that allow them to define precisely what they can virtualise, and what can be placed in private or public clouds. These tools will allow them to optimise the flexibility they need, according to their budgets.

ITdistri: other major distributors have decided, for cost cutting reasons, to centralise some backoffice functions in Eastern Europe, like Westcon in Romania or Ingram in Bulgaria. Does Avnet have similar plans?

Patrick Zammit: this is not a major issue for us, for the time being. We think that such centralisation projects lead to an important loss of competences. Nevertheless, we do have already centralised some functions. Sales management for France, Italy and Eastern Europe is based in Poland, while Germany and the United Kingdom manage their own sales locally. All financial flows with vendors (purchase and stocks) are managed from Belgium, as well as logistics, cashflow, taxes and our pan-European integration centre. We currently do not have plans for more reorganisations than that. At Avnet, we believe more in our Competence Centres. To day, we already have two of them: a Security Competence Centre in the Netherlands, and an Information Management / Business Analytics Competence Centre in Germany. A third Competence Centre is already planned, for cloud issues. Their task is to define solution-oriented offers, as well as their implementation. The centralisation ends at the definition of a core offer and program, which is eventually adapted locally by each Avnet country team.

ITdistri: what about Orchestra’s acquisition?

Patrick Zammit: we have acquired Orchestra to become a major EMC distributor in Germany. Orchestra has developed a predictive tool which allows resellers to intervene before the servers of their customers either fail or reach saturation. This service is managed from Croatia. It will be expanded, in order to be used in all the European countries where we are official EMC distributors. The former Orchestra Croatian office, which is not to be moved to Germany, will ultimately become our EMC Competence Centre.

ITdistri: even if you do no work on it anymore, can you explain us the reason of the Silica-Memec merging?

Patrick Zammit: I know very well this subject, as I have long worked for Avnet electronic business. The idea behind this reorganisation is fairly simple: Memec is focussed on niche products, while Silica is specialised in broad-usage electronic components. By merging the two structures, we allow Memec vendors to reach a much broader customer base than previously.

ITdistri: after having acquired the EEC business of struggling Russian multi-specialist RRC, Ingram has very recently been acquired by a Chinese company. Anything planned, on your side?

Patrick Zammit: we will of course acquire more companies. But we are very mindful about compliance issues, to keep in line with the American legislation. So, anything new regarding this will be announced in due time…


EBV Elektronik NUF

EBV Elektronik NUF
Ryensvingen 3B
N-0612 Oslo
Telefoon : +47 22 67 17 80
Faxnummer : +47 22 67 17 89
Website :
E-mailadres :


Oprichtingsjaar : 1987
CVR-nummer : 977 471 338
BTW-Nummer : NO-977 471 338
Jaarlijkse omzet
2013 : 5,71 M€
2012 : 6,46 M€
2011 : 5,84 M€
2010 : 5,68 M€
2009 : 5,08 M€
Indirecte omzet : 95%
Binnenland / regionaal / export split : 100/0/0
Specialist : Halfgeleiders en elektronische componenten
Belangrijkste merken : Avago Technologies, Freescale, Intel (Altera), ST Microelectronics, Texas Instruments (National Semiconductors)
Klanten : Gespecialiseerde resellers, industriëlen, OEM, onderhoudsbedrijven, semi-distributeurs
Aantal personeelsleden : 6 werknemer(s)