Exertis hires from Microsoft
United Kingdom: broadliner Exertis has appointed Fiona Cooke as Marketing Director. Fiona joins Exertis from Microsoft, where she spent over six years in key sales and marketing roles both in the UK OEM team and, most recently, the EMEA Retail Division. Prior to those roles, Fiona was the General Manager for Marketing in Distribution for six years. Fiona's appointment is effective immediately and she will be based at Exertis' Basingstoke office. In her new role, Fiona's objectives include invigorating and creating further awareness of the Exertis brand both in Belgium, France, Ireland, the Netherlands, Norway, Sweden and the United Kingdom. To achieve this, she will lead the marketing function for Exertis across all business pillars. Fiona will also be responsible for leading, developing and executing the company’s marketing strategy, while focusing on key programmes such as class leading internet-based support and CRM.
Captech goes West
Scandinavia: thanks to its new Irish owner Exertis, Swedish broadliner Captech has decided to accelerate its international development, with the opening of a first subsidiary in Norway.
Exertis to expand presence in Europe through acquisition of CapTech Distribution
Sweden: Irish group Exertis has signed an agreement to further expand its European footprint with the acquisition of broadliner CapTech Distribution. The completion of the transaction - set to be spread over three years - is conditional upon competition clearance from the Swedish Competition Authority. Following Exertis' strategy since the beginning of the year, Captech Distribution ought to be renamed soon after Exertis Captech. Exertis has a strategy to continue to expand its geographic footprint and offer its suppliers an even greater route-to-market and access to market leading services. CapTech is one of Sweden's leading technology distribution businesses, and has a particularly strong market position in IT hardware and AV systems. Daniel Johnsson, CapTech Managing Director, commented: "We are very much looking forward to working with Exertis to further expand our service offering to customers and suppliers and believe our partnership with Exertis will enable the next phase of growth for our business, including an expansion of the business in the wider Nordic/Scandinavian region." Captech becomes the second subsidiary of Exertis in the country, beside gaming specialist Ztorm, which was acquired in 2012 by Exertis subsidiary Exertis Gem.
More Barco for Captech
Sweden: after ClickShare, broadliner Captech has expanded its Barco portfolio with the business videoprojectors of the Belgian vendor.
Captech pushes Dell servers
Sweden: broadliner Captech has expanded its partnership with Dell to its line of servers.