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Exertis increases presence in Asia with opening of new expanded office in China

United Kingdom: broadliner Exertis has opened new expanded offices at Honglong Century Plaza, Shenzhen, China as part of its strategy to increase its global presence. The recent investment in the China office ensures it is better able to help UK brands build and quickly develop a route to market in China and beyond, while also using Exertis' local market knowledge to help them respond quickly to market changes in a rapidly evolving and dynamic economy. Exertis' bespoke configuration services will help brands a tailor and build their solutions to meet the Asian market's specific needs. Since it began operating in 2006, Exertis' China office has successfully established itself as a key enabler of Exertis' technology customers' supply chains, both into and out of the region. The newly expanded office is Exertis' Centre of Excellence in Asia, a platform for procurement, production management, logistics, transport management and quality assurance services in the region. In the past twelve months, the Shenzhen office has managed products worth in excess of €180 million. Exertis offers an integrated supply chain management service for technology brands seeking to access European consumer and business markets. With the capability to handle all aspects of the route to market, from the factory gate in Asia to the consumers' home in the major markets in Western Europe, Exertis offers a unique market proposition. Commenting on the announcement, Niall Ennis, Managing Director of Exertis, said "Exertis in China has gone from strength to strength since establishing a presence there in 2006 and the additional investment we are making there will allow us to continue to grow strongly, supporting the supply chain demands of our global technology customers by taking advantage of our knowledge and expertise to deliver tailored solutions."

New partnerships in Scandinavia

According to our colleagues from IT24 Sverige, several new partnerships have been signed during summer in the region. Broadliner Exertis Captech now distributes Sony videoprojectors and large-sized displays. Broadliner Swedeltaco has added ZyXEL products to its networking portfolio. Alcatel-Lucent has opened a partnership with the Value division of broadliner Ingram Micro, starting in Sweden but expected to expand to Denmark and Finland (although it is difficult to understand how, as Ingram Micro has no VAD presence in these two countries). Broadliner Gandalf Data has inked a distribution deal with French mobility accessory vendor Port Designs. And, finally, local ESET representative Eurosecure has appointed broadliner ALSO as official distributor for Scandinavia, through its offices in Denmark, Finland, Norway and Sweden.

Exertis Captech accelerates in Scandinavia

Norway: six months after the first announcement of its entry on the Norwegian market, Swedish broadliner Exertis Captech accelerates its pace by opening a real office in Sandjeford (the same city as local etail champion Komplett) and by hiring Espen Haug-Hansen as its country manager. Espen has long worked for Komplett, as account manager, and over the past year before joining Exertis Captech Norge was Senior Business Manager for broadliner Boston Distribution (source: IT-Bransjen Norge).

Exertis acquires Computers Unlimited

Irish distribution group Exertis has acquired Mac specialist Computers Unlimited for an initial enterprise value of about €30m. Computers Unlimited currently employs 200 people and operates from offices in France, Spain and the United Kingdom. The Computers Unlimited business model aligns well with Exertis' commercial structure and is an excellent strategic fit, bringing new product categories and specialisms to the Exertis portfolio. Computers Unlimited has a best-of-breed range of products sourced from more than 70 leading manufacturers, including Adobe, Epson, Griffin, Incipio, LocknCharge, Microsoft, Nemetschek, Parrot, Sonos, Wacom, and Western Digital. The portfolio of products also includes Flexson, an in-house developed range of accessories for Sonos, which includes stands and brackets, skins, and other innovative complementary products, all of which are sold globally. The customer bases of the two businesses are highly complementary. Leveraging the expanded market coverage and enhanced product portfolio is expected to provide synergy opportunities in the UK and Europe, and strengthen the platform for further growth. Niall Ennis, Group Managing Director, Exertis, said "We are excited at the prospect of extending the reach of Computers Unlimited to the multiple retail channels that Exertis supports both in France and the United Kingdom. This acquisition also extends the Exertis footprint into the Spanish retail sector, where Computers Unlimited has a growing presence. Likewise, we see significant opportunities to expand the reach of the brands currently working with Computers Unlimited into the Exertis operations in the Nordics (Exertis Captech in both Norway and Sweden) and the Middle East (Exertis Arc Telecom)." Ennis confirmed that everything is very much business as usual and that Computers Unlimited will continue operating under its own distinct brand identity. "The acquisition of Computers Unlimited with its strong track-record of distributing Professional Creative, Apple (iPhone/iPod/iPad/Mac) and Digital Home products is an excellent strategic fit for Exertis and the businesses' combined strengths will create new growth opportunities." James Sanson, Chairman and Chief Executive Officer of Computers Unlimited said: "Over the last 30 years, I’m so proud of what the fantastic team of past and present people at Computers Unlimited have achieved for us and our brands. Over that time we've launched and built channels for more than 100 brands. The opportunity to combine Computers Unlimited's brand and channel building talents with Exertis' retail, logistics and geographic strengths is very compelling. I'm confident the new combined business can offer a fantastic proposition and strong growth for our current and future brands."

More Asus for Exertis Captech

Sweden: broadliner Exertis Captech has extended its partnership with Asustek to the complete portfolio of the Taiwanese vendor. Until now, Exertis Captech was only distributing its graphic cards, motherboards and other PC components.


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