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Exertis Captech acquires AlphaBridge

Sweden: broadliner Exertis Captech has acquired for an undisclosed amount storage VAD Alphabridge. This acquisition is part of a strategy for Exertis Captech to strengthen in the B2B market. Alphabridge was more particularly specialized in SAN, storage virtualization and tiered storage with Nexsan by Imation, Datacore and OCZ Enterprise. Its offer will complement Dell products in Exertis Captech portfolio (source: IT Kanalen Sverige).

Exertis invests in cabling and accessories

Slowly but surely, the Irish group Exertis is building up its presence in Europe. After Computers Unlimited in France, Spain and the United Kingdom and Captech in Norway and Sweden, the distributor has decided to acquire the French cabling and connectivity specialist CUC for an undisclosed amount. The acquisition of CUC allows Exertis to also enter the German market, as CUC acquired some years ago its German counterpart Fröhlich & Walter (much to ITdistri's suggestion…), and strongly strengthen its customer base in continental Europe, as CUC boasts a reseller base of 9000 companies, with a global turnover of about €60m, split half-half betwen France and Germany.

Exertis increases presence in Asia with opening of new expanded office in China

United Kingdom: broadliner Exertis has opened new expanded offices at Honglong Century Plaza, Shenzhen, China as part of its strategy to increase its global presence. The recent investment in the China office ensures it is better able to help UK brands build and quickly develop a route to market in China and beyond, while also using Exertis' local market knowledge to help them respond quickly to market changes in a rapidly evolving and dynamic economy. Exertis' bespoke configuration services will help brands a tailor and build their solutions to meet the Asian market's specific needs. Since it began operating in 2006, Exertis' China office has successfully established itself as a key enabler of Exertis' technology customers' supply chains, both into and out of the region. The newly expanded office is Exertis' Centre of Excellence in Asia, a platform for procurement, production management, logistics, transport management and quality assurance services in the region. In the past twelve months, the Shenzhen office has managed products worth in excess of €180 million. Exertis offers an integrated supply chain management service for technology brands seeking to access European consumer and business markets. With the capability to handle all aspects of the route to market, from the factory gate in Asia to the consumers' home in the major markets in Western Europe, Exertis offers a unique market proposition. Commenting on the announcement, Niall Ennis, Managing Director of Exertis, said "Exertis in China has gone from strength to strength since establishing a presence there in 2006 and the additional investment we are making there will allow us to continue to grow strongly, supporting the supply chain demands of our global technology customers by taking advantage of our knowledge and expertise to deliver tailored solutions."

New partnerships in Scandinavia

According to our colleagues from IT24 Sverige, several new partnerships have been signed during summer in the region. Broadliner Exertis Captech now distributes Sony videoprojectors and large-sized displays. Broadliner Swedeltaco has added ZyXEL products to its networking portfolio. Alcatel-Lucent has opened a partnership with the Value division of broadliner Ingram Micro, starting in Sweden but expected to expand to Denmark and Finland (although it is difficult to understand how, as Ingram Micro has no VAD presence in these two countries). Broadliner Gandalf Data has inked a distribution deal with French mobility accessory vendor Port Designs. And, finally, local ESET representative Eurosecure has appointed broadliner ALSO as official distributor for Scandinavia, through its offices in Denmark, Finland, Norway and Sweden.

Exertis Captech accelerates in Scandinavia

Norway: six months after the first announcement of its entry on the Norwegian market, Swedish broadliner Exertis Captech accelerates its pace by opening a real office in Sandjeford (the same city as local etail champion Komplett) and by hiring Espen Haug-Hansen as its country manager. Espen has long worked for Komplett, as account manager, and over the past year before joining Exertis Captech Norge was Senior Business Manager for broadliner Boston Distribution (source: IT-Bransjen Norge).


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Exertis CapTech AB

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