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Exertis Captech accelerates in Scandinavia

Norway: six months after the first announcement of its entry on the Norwegian market, Swedish broadliner Exertis Captech accelerates its pace by opening a real office in Sandjeford (the same city as local etail champion Komplett) and by hiring Espen Haug-Hansen as its country manager. Espen has long worked for Komplett, as account manager, and over the past year before joining Exertis Captech Norge was Senior Business Manager for broadliner Boston Distribution (source: IT-Bransjen Norge).

Exertis acquires Computers Unlimited

Irish distribution group Exertis has acquired Mac specialist Computers Unlimited for an initial enterprise value of about €30m. Computers Unlimited currently employs 200 people and operates from offices in France, Spain and the United Kingdom. The Computers Unlimited business model aligns well with Exertis' commercial structure and is an excellent strategic fit, bringing new product categories and specialisms to the Exertis portfolio. Computers Unlimited has a best-of-breed range of products sourced from more than 70 leading manufacturers, including Adobe, Epson, Griffin, Incipio, LocknCharge, Microsoft, Nemetschek, Parrot, Sonos, Wacom, and Western Digital. The portfolio of products also includes Flexson, an in-house developed range of accessories for Sonos, which includes stands and brackets, skins, and other innovative complementary products, all of which are sold globally. The customer bases of the two businesses are highly complementary. Leveraging the expanded market coverage and enhanced product portfolio is expected to provide synergy opportunities in the UK and Europe, and strengthen the platform for further growth. Niall Ennis, Group Managing Director, Exertis, said "We are excited at the prospect of extending the reach of Computers Unlimited to the multiple retail channels that Exertis supports both in France and the United Kingdom. This acquisition also extends the Exertis footprint into the Spanish retail sector, where Computers Unlimited has a growing presence. Likewise, we see significant opportunities to expand the reach of the brands currently working with Computers Unlimited into the Exertis operations in the Nordics (Exertis Captech in both Norway and Sweden) and the Middle East (Exertis Arc Telecom)." Ennis confirmed that everything is very much business as usual and that Computers Unlimited will continue operating under its own distinct brand identity. "The acquisition of Computers Unlimited with its strong track-record of distributing Professional Creative, Apple (iPhone/iPod/iPad/Mac) and Digital Home products is an excellent strategic fit for Exertis and the businesses' combined strengths will create new growth opportunities." James Sanson, Chairman and Chief Executive Officer of Computers Unlimited said: "Over the last 30 years, I’m so proud of what the fantastic team of past and present people at Computers Unlimited have achieved for us and our brands. Over that time we've launched and built channels for more than 100 brands. The opportunity to combine Computers Unlimited's brand and channel building talents with Exertis' retail, logistics and geographic strengths is very compelling. I'm confident the new combined business can offer a fantastic proposition and strong growth for our current and future brands."

More Asus for Exertis Captech

Sweden: broadliner Exertis Captech has extended its partnership with Asustek to the complete portfolio of the Taiwanese vendor. Until now, Exertis Captech was only distributing its graphic cards, motherboards and other PC components.

Exertis hires from Microsoft

United Kingdom: broadliner Exertis has appointed Fiona Cooke as Marketing Director. Fiona joins Exertis from Microsoft, where she spent over six years in key sales and marketing roles both in the UK OEM team and, most recently, the EMEA Retail Division. Prior to those roles, Fiona was the General Manager for Marketing in Distribution for six years. Fiona's appointment is effective immediately and she will be based at Exertis' Basingstoke office. In her new role, Fiona's objectives include invigorating and creating further awareness of the Exertis brand both in Belgium, France, Ireland, the Netherlands, Norway, Sweden and the United Kingdom. To achieve this, she will lead the marketing function for Exertis across all business pillars. Fiona will also be responsible for leading, developing and executing the company’s marketing strategy, while focusing on key programmes such as class leading internet-based support and CRM.

Captech goes West

Scandinavia: thanks to its new Irish owner Exertis, Swedish broadliner Captech has decided to accelerate its international development, with the opening of a first subsidiary in Norway.


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Exertis CapTech AB

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