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A second distributor for Penclic
Smarteq appoints Captech
Plenty of innovations on Distree 2013 As usual, the Discovery Lounge was THE place to make major discoveries. Let us introduce you the Tinke, designed by Zensorium from Singapore. This little box for iOS devices is a fitness & wellness sensor, which monitors levels and cardiorespiratory stress of the user. Awarded by the international IT press, this little device will cost an average 89€. Zensorium relies on Distree to sign its first contracts on the EMEA region thanks to its 50 organised meetings. They intend to focus on the UK market since the product exists only in English. The Hong Kong firm ConnecteDevice presented its Cookoo connected watch, which allows users to control and monitor more easily notifications on their iDevice. Beside the Cookoo watch, ConnecteDevice also presented Osungo-branded universal power chargers. These are the first to comply with the European legislation on low power consumption in idle mode. ConnecteDevice also presented Bluetooth BlueTreck headset and phone covers LostDog by Aurèle. These are already available in some distributors’ portfolio, like French mobility accessory specialist Karade or its British counterpart Beambox). The company stays rather quiet about its objectives but focuses on the whole EMEA area, more particularly on the East European region. On its side, the British firm IAM+ was showcasing contemporary and retro look cameras for iPhone 4s, which both include a 0.67x wide macro, a 0.28x fisheye and a standard lens, either with or without Bluetooth keyboard. The more sober C4 is already available at Selfridges in the UK and could very well be adopted by Western European users. More flashy, the V4 should appeal more to Eastern Europe and Middle East markets. IAM+ is looking for distributors and resellers across the whole EMEA region. Very similar, the Hitcase is a waterproof and rugged case for iPhone. It is compatible with GoPro mounting system, and can thus be worn anywhere (helmet, chest, cycling, etc.). It thus transforms the iPhone into a real action cam, without any risk for the mobile phone. The vendor is looking forward growing in the whole EMEA region, but will focus primarily on the Italian, Spanish and Swedish markets, thanks to its 40 appointments on the event. It is already working with some retailers and distributors in the region, including BGM in Germany, Ingram Micro Mobility in France, Onboard Video in Russia or EasyCo in Czech Republic). A late bird, the Israeli company Siano could have attracted votes on the “60 seconds to convince” award program, had it had time to participate. It indeed has developed Merom, an autonomous, wireless DVB-T tuner for iDevices and Android tablets and smartphones. Expected at a bargain price of 79€, the Merom has caught the attention of 50 companies who seeked an appointment with Siano. “In addition to distributors and retailers in any EMEA countries, we are open to any OEM request”, says Ronen Jashek, Siano VP Marketing. Even basic products like UPS could be attractive on the Discovery Lounge. For example the Zephyr Cube 700 from French vendor SelfProtec. This 700 VA UPS has a very nice design, which allows it to be installed in any living room to protect LCD TVs, media centres or Internet boxes. SelfProtec also offers less attractive, but more comprehensive products like its Plug-In 8 FTV (an 8-socket surge protector to protect the TV, DSL and Ethernet signals). The company has also entered the LED market with its Saphir LED bulbs (with an integrated battery and a flashlight function or a motion detection bulb) and also sells some batteries and chargers for mobile devices. According to its managing director, Emmanuel Villier, SelfProtec stands out from its nearest competitors thanks to a strict indirect distribution policy. On Distree, SelfProtec focuses on the French market (through partnership signed on-show with multispecialist Feeder and retail specialist Banque Magnétique), the MEA region (through a partnership with MC3) and the CIS market. Higgledy-piggledy, one could also notice on the Discovery Lounge the Barbapapa- and Star Wars-licensed USB keys from Maiworld, mounts and screen protections for iPad from Rolling Avenue, the SpareOne emergency phone from Xpal (also widely noticed on the World Mobile Congress in Barcelona), Internet- and RFID-based alarm systems from the Chinese company Chuango or the Soundvision home entertainment system, distributed by the French distributor HDW who seeked on Distree to expand its presence across the EMEA region. But, against all odds, one could also find some innovative products in the main exhibition area of Distree. PhotoFast, who won for the second year the award of the best product in the “60 seconds to convince” programme with its i-FlashDrive (whose HD version for iPad 4 and iPhone 5 was presented on the show). Unfortunately, its high retail price does not help for a wider distribution than deserved. HTI Group, another regular exhibitor on Distree, presented the new packaging and new models of its WireSlim invisible connectivity system, including WireSlim PoE (for IP cameras), WireSlim Lite (for wall lamps) or WireSlim Mount (a bundle including HDMI, power and antenna connectivity systems along a TV wall mount). The company still needs to find out the right channel, to distribute more widely a product which would deserve to be better known.
Very discreet, the Russian company Visk was showcasing a Bluetooth vibrating bracelet, which allows women to access their phone without taking it out of their handbag, and a WiFi memory card reader, which it hopes to export out of the CIS region. Despite the interest of these products, this ought to be not too easy, given the high street price the company hopes to keep. Its fellow company Alion, also a consumer electronics and photo distributors, used Distree to present its Sochi, Winter Olympic Games-branded accessories and electronic devices, with the help of Distree-babes that distracted, by their mere presence, other visitors from their business-related discussions! More serious, Peli was trying to recruit retailers, distributors or outdoor specialists to distribute its rugged, waterproof, shockproof cases for notebooks, tablets and smartphones. On its side, the American company Eton was signing its comeback on the European market with solar chargers for mobile devices and green consumer electronic products. For all suppliers, but also for many distributors and retailers, Distree was a unique opportunity to explore export markets, a most welcomed, opportunistic source of additional growth in crisis times.
As usually, this edition ended on a particularly well-earned success. Distree Events can now focus on the organization of the third edition of Distree LATAM, which will take place in Salvador de Bahia in Brasil in September, then the first edition of Distree APAC, in Singapore in November. Until the organizer is ready to extend its concept to other, value-added markets (security, storage, networks and telecoms, and their VADs)…
Hattelco leaves Sweden
Captech fights viruses with Kaspersky
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Monaco: Once again and thanks to 130 suppliers and more than 6000 pre-registered meetings between distributors and suppliers, the 11th Distree EMEA event has been regarded as the main distribution and retail event in the EMEA region. Farouk Hemraj fulfilled his promise and welcomed more retailers and fewer distributors than last year. According to many visitors, Distree EMEA looks more and more like an EMEA-wide Medpi. This year, Distree hosted more original suppliers, especially in the mobility market.
Alongside these two now-well known suppliers, ITdistri has found several other vendors of original products, which are looking for distributors in the EMEA region. The Swedish company Penclic has developed a mouse that looks, feels and moves like a pen, for a perfect working position and a better user experience, as well as ergonomic keyboard and keypad. Despite being only two years old, Penclic has already secured distribution partnerships with 
For all vendors and distributors, Distree was also a unique occasion to participate to high-value sessions and summits about the evolution of the IT market and distribution in the EMEA region, with specialized consultants like Igor Snytko (CIS), Frédéric Lestringant (Africa) or Fabrizio Valente (cross-channel strategies). GfK and Context have also exposed in dedicated summits their perception of the evolution of the distribution, especially the fast-growing demand in smartphones, tablets and associated accessories.
