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Scale Computing attacks Europe
All-in-one datacenter vendor Scale Computing has entered the European market over the past months. The vendor is targeting the midmarket through a network of VARs and system integrators. It claims its HC3 solution is simpler to use, thanks to a web-based monitoring and management interface. The HC3 includes a computing unit, a virtualisation unit and a storage system. Thanks to an embedded scalability system, users can easily grow the size or the high availability of their datacentre, while continuing to focus on their core business. The HC3 can be used by VARs and system integrators to build their own, private clouds with software solutions of their choice : an easy way to push secure, cloud-based solutions to resellers, while reassuring them about the location of their data. Scale Computing is working in the EMEA region with TD Azlan (initially SDG) in the United Kingdom, iStorage Data Networks in South Africa, SCD in the Middle East, Achab in Italy, Data Resilience (which was initially a reseller but is now starting a two-tier strategy) in the Nordics and Hermitage in France and Belux. The vendor does not have any distributor in Germany, as it currently lacks local resources to push its sales. Other countries will follow later on, depending on local opportunities.

Hammer signed as Dell OEM partner
Storage and server VAD Hammer has been given international Original Equipment Manufacturer (OEM) rights to Dell's entire portfolio. The Hammer and Dell OEM Solutions partnership will serve over 40 vertical markets, including media & entertainment, telecom, industrial automation, medical, transportation & utilities and military & defence. Hammer has been selected to become a Dell OEM Channel Partner based on its established storage and server resources and capabilities, and its in-depth knowledge of vertical markets. Its renowned value-add approach, its 23 years' experience in the OEM and system integration space and its expertise in designing and creating bespoke, innovative servers and storage solutions backed by superior pre-sales and technical consultancy makes Hammer an ideal match for Dell's OEM business. Hammer has over 50 Dell OEM certified sales and technical professionals in-house, and looks forward to working closely with another element of Dell's business to increase its offering to new and existing customers, helping OEM customers bring products to market efficiently. Dell OEM products are available through Hammer offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom.

GTDC appoints Alessandro Cattani as Regional Deputy Chairman for Europe
The Global Technology Distribution Council (GTDC) has appointed Alessandro Cattani as its first Regional Deputy Chairman for Europe. This newly created position allows the GTDC to respond more quickly to market conditions and relevant issues in the EMEA region. Cattani, the CEO of Italian broadliner Esprinet was named a member of the GTDC's executive council last October. In this additional role, he will help drive the strategic direction and initiatives in Europe for the GTDC, an industry association for the world's leading technology distributors that annually generates more than €94 billion in global product and services revenue. GTDC members distribute to 187 countries today―95% of the world. "Alessandro's exceptional knowledge of the European technology distribution market has served Esprinet well for many years and now the GTDC will also benefit from his insights and leadership," commented Tim Curran, CEO of the GTDC. Cattani will work closely with Rick Hamada, CEO of Avnet and chairman of the GTDC, on driving the direction and development of GTDC initiatives in EMEA. "I want to welcome Alessandro to this new position and I look forward to a collaboration that further strengthens distribution relationships in Europe," Hamada commented.

China named CeBIT Partner Country for 2015
Germany: China has been selected as the official Partner Country for CeBIT 2015. Oliver Frese, member of the Managing Board at Deutsche Messe, was joined by Dr. Gong Xiaofeng, Executive Vice Chairman of CCPITECC (the China Council for the Promotion of International Trade Electronics & Information Industry Sub-Council) in signing the partnership agreement for the IT flagship show on 7 July in Beijing, in the presence of German Chancellor Angela Merkel and Chinese Prime Minister Li Keqiang. During Chinese President Xi Jinping’s trip to Germany at the end of March, China and Germany agreed to make 2015 the year of “innovation cooperation” between the two countries. The Partner Country project is expected to have a substantial impact on the innovative dynamics of other sectors of industry, according to Frese. He added that the IT industry was considered a driver and trailblazer for new ideas and developments in the various user industries. The substantial growth of the Chinese IT market and the upsurge in domestic consumption there have transformed China into a highly interesting sales and partnering market for globally active IT enterprises. At the same time, export-driven China’s Partner Country role will provide additional momentum to the current growth dynamic of the Chinese IT market. After the United States, China is the world’s second-biggest IT market. According to a current study by EITO (the European Information Technology Observatory) the Chinese IT market will grow this year by 8.8 percent, which also makes it one of the fastest-growing nations in the area of information technology and telecommunications. Deutsche Messe has enjoyed excellent relations with the world’s most heavily populated nation for many years. Since 1999 it has maintained its own subsidiary in Shanghai, and in 2001 the Hannover-based exhibition company took a stake in the SNIEC exhibition center in Pudong/Shanghai, in a joint venture with Messe München International and Messe Düsseldorf. China is also highly familiar with CeBIT in Hannover. By the early 90s the first Chinese companies were already showcasing their solutions at the flagship IT show. Since that time Chinese participation has grown continually. At the turn of the century the number of Chinese exhibitors went up to 30; by 2003 it was up to more than 100 and by 2009 more than 300. Today, Chinese enterprises have surpassed the 500 mark, with 515 companies occupying display space of some 11,000 square meters at the most recent event in March 2014. Apart from the host nation of Germany, this puts China at the very top of participating nations.

CognitiveTPG expands European market with Ingram Micro
CognitiveTPG, a POS print vendor, has finalized its distribution strategy in the European market by naming Ingram Micro Pan Europe its preferred distributor. Ingram Micro has DC/POS sales offices in Austria, Belgium, Denmark, Finland, France, Germany, Israel, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom, as well as sales agents throughout Eastern Europe and in Russia.


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