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DISTREE EMEA announces partnership with start-ups rating agency Early Metrics
DISTREE Europe, Middle East & Africa (EMEA) has announced an event partnership with start-up rating agency Early Metrics. The alliance between the two organisations will give start-up and early stage companies in the consumer technology space access to professional analysis of their business. DISTREE EMEA, the region's leading independent consumer technology channel event, takes place in Monaco from February 24-27th 2016. Alexandra Sinson, Event Director for DISTREE EMEA, said: "Product lifecycles in the consumer technology space are getting faster and faster. The journey from start-up to 'must have' product can be rapid with crowdfunding and new channel models accelerating the process. DISTREE EMEA is a gateway for hardware start-ups looking to enter the region. The partnership with Early Metrics is another value-add for exhibitors that choose to use the service." All participating start-ups and early stage brands participating at DISTREE EMEA will have the opportunity to apply for an in-depth analysis by Early Metrics. A maximum of 12 companies will be selected from those that apply to take part. The process is conducted by experts through a series of high value-added interviews with senior company executives. The result is a full review that offers an external and objective review of each company's strengths and weaknesses. The reports produced by Early Metrics are also used by investors, venture capitalists and blue chip companies looking to discover new opportunities in the hardware start-up scene. The analysis of each company is private information and is only shared with potential investors and third parties with permission from the start-up involved. Sébastien Paillet, Founder at Early Metrics, commented: "We're delighted to be associated with DISTREE EMEA 2016. Tomorrow, collaborating with start-ups will become a 'must' for global companies who will need to find new ways to innovate." "The event will be a way to promote great innovative start-ups of the industry and offer them visibility. It will also be an opportunity to drive more visibility among potential investors and interested parties about our range of solutions to help them find the best start-ups of tomorrow to collaborate with," Sébastien Paillet added. With more than 150 consumer technology brands set to attend DISTREE EMEA 2016, the Early Metrics analysis service will provide deep insight for many of the start-ups attending. Early Metrics will also hold a workshop session during DISTREE EMEA 2016, outlining its methodology and the benefits of its open innovation services to retailers. Sinson added: "DISTREE EMEA has a proud tradition of helping new consumer technology brands make an impact in the region and build routes-to-market. Through this partnership with Early Metrics, these brands can access a valuable service that will enhance their long-term business prospects worldwide and also raise their profile with the global investment community."

Avnet announces VP for Core Suppliers and Technology Groups, EMEA

Multispecialist Avnet has appointed Marcus Adä to the newly created position of vice president for core suppliers and technology groups for the Technology Solutions operating group (TS) in the EMEA region. Adä reports to Graeme Watt, president, Avnet Technology Solutions, EMEA.

In this role, Adä's primary responsibility is to strengthen the relationships with Avnet Technology Solutions key suppliers in EMEA and drive business development in the company's focus technology areas. He will work closely with Dieter Lott, Avnet vice president of strategic development and planning for TS EMEA, who is responsible for the strategic imperatives pertaining to next-generation technologies, high-growth customer segments and IT services.

Watt said, "Marcus's appointment creates incremental bandwidth and emphasis to align with our core suppliers and co-ordinate sales programs and business development initiatives through the EMEA region. In parallel, the appointment enables us to further focus on customers, particularly in high-growth segments, and deliver a clear value proposition around our solutions and services for next-generation technologies. Marcus is highly regarded in the IT distribution market and we welcome him as an integral member of the Avnet TS EMEA executive team."

Adä has worked in the IT industry for 25 years with a strong sales emphasis on value-add and solutions distribution in Germany, Austria and Switzerland. He was previously managing director at Tech Data Germany and most recently, Ingram Micro's vice president central region. He is based in Munich, Germany.

Technology distributors see growth trends in Europe

The Global Technology Distribution Council (GTDC) underscored a variety of European IT market growth trends during a session the organization conducted today at the Canalys Channels Forum. Tim Curran, GTDC CEO, hosted a panel that covered the developments, including bright spots ranging from software and telecom to data center, storage and server computing. GTDC members are the world's most biggest technology distributors, driving more than €120 billion in annual product sales across the globe. The GTDC and its subscription database partners, GfK and CONTEXT, continuously monitor technology industry sales trends and other related market conditions in Europe. The organizations aggregate actual sales of IT distributors and corresponding attributes in a multitude of categories. The CONTEXT SalesWatch Distribution database, which covers 190 distributors and over 600,000 resellers for 90% of the European IT distribution market, reflects consistently higher weekly sales trends for the countries tracked on a fixed-exchange-rate basis. For the past three months ending in August, highlights include the following growth rates compared to the corresponding period last year:

  • data center and networking sales up 15% in Germany
  • telecom revenue in France accelerated 77%
  • server business grew 26% in Italy
  • storage sales increased 19% across Nordic countries
  • software revenue jumped 14% in Spain

"Europe got off to a relatively slow start in 2015, following a very strong 2014 driven by the PC refresh cycle. However, we are encouraged by accelerating growth in recent months across a broad spectrum of products, categories and geographies," commented Curran, the GTDC CEO. "We're also excited about how technology distributors continue to transform their business models during this time of dramatic industrywide change."

Adam Elements appoints TNS Distribution

Cabling vendor Adam Elements has appointed Irish accessory and consumer electronics specialist TNS Distribution and its British office as an official distributor for its USB-C cables in Europe.

Kramer Electronics in partnership with EET Europarts

Broadliner and sparepart specialist EET Europarts has inked a distribution agreement with Kramer Electronics, covering Denmark and Finland. Until now, EET Europarts was distributing Kramer Electronics' professional Pro AV range in Sweden, and this successful collaboration has thus been expanded to Denmark and Finland. "Kramer Electronics and EET Europarts share many principles on how to build and develop a market in close cooperation with their customers. It is one of the reasons why we are now expanding distribution to Denmark and Finland", says Claus Calmar, Business Manager, Pro AV and Digital Signage at EET Group. "Kramer Electronics is a truly innovative company, producing high quality products, among which the professional VIA series, composed of wireless presentation and collaboration solutions for classrooms and meeting room environments where presentations must be viewed on a primary big screen, and documents and files simultaneously shared." The Pro AV & Digital Signage market is strategic for EET Europarts, and the company therefore expands continually with new products, solutions and services for professional customers. "EET Europarts is a very reliable and competent distribution partner. The next step in the development of our cooperation is a natural extension of the two Nordic markets, Denmark and Finland, where the EET Europarts has a particularly strong market position", says Joakim Elm, Managing Director of Kramer Electronics Nordic.


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