Inteli attacks European market
2010-03-26 Cebit 2010/Czech Republic : Czech distributor Inteli has unveiled ITdistri its pan-European distribution strategy. The company is specialized in lamp and projector distribution, with more than 40 vendors. Beside its B2B website, Inteli has opened a B2C e-commerce website named avlamps.eu. This site targets end users, which account for one third of current Inteli activity. The company indeed mainly works with a reseller network which it is expanding to whole Europe. In order to differentiate itself from its competitors, Inteli has unveiled a very pushing after-sale service : lamps are replaced if defective within three years from purchase. Warranty can be extended to five years for projectors, the first three years covering even projector's cleaning. No doubt that Inteli arrival may very well make difficult the life of its two main British competitors, Hotlamps (Tech Data's business unit) and Justlamps.
