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Monster grows global channel reach with new international collaboration with Brightstar

Monster, a vendor specialized in headphones and Bluetooth speakers, has unveiled on the CES show in Las Vegas a partnership with telephony and mobility specialist Brightstar, that will establish Brightstar as a worldwide purveyor of Monster's line of audio products and mobile accessories. The collaboration between these two top industry leaders will create a powerful new worldwide network for bringing the highest performance audio and power products to end-user consumers across 55 countries on six continents.

Monster is the company that created the original Beats by Dr. Dre line of speakers and headphones that revolutionized portable audio. Monster and Brightstar are combining their strengths to bring even greater audio experiences with Monster's latest audio creations to even more retailers and consumers worldwide.

Also as part of the collaboration, Monster will design and engineer a new line of digital and Bluetooth headphones that are designed especially for Brightstar and its channels/customers. In addition, Monster has introduced a never-before-seen, complete line of advanced power products and cables through Brightstar's retailers at the 2017 CES show.

Head Monster Noel Lee noted: "we are excited to have Brightstar as a partner for our new state-of-the-art audio products that enables us to extend our global channel footprint into new and exciting channels. Monster will be the focus of Brightstar's expansion into high-performance audio products, especially for the mobile channel. Through Brightstar's reputation of supply chain excellence, Monster will be able to offer more products and services for the benefit of retailers worldwide. Selected high quality retailers can now sell Monster, enhancing both our reputation and that of Brightstar's retailers."

"With accessories becoming an essential part of everyday mobile life, our agreement reflects when and where consumers are buying, enabling us to satisfy consumers' appetite for an enhanced audio experience", said Andy Zeinfeld, Brightstar's President of Global Channel Development & Sales. "We want people to know that our customers are the place to shop for Monster products. Monster has designed an innovative way to promote the right customer experience with its displays and promotions and by training sales teams on what makes Monster the best in the industry. We are proud to be able to offer Monster's high-performance products to our best retailers and customers in all of the countries in which we do business. It's truly a win, win, win, win, for Brightstar, Monster, our retailers, and our end-user consumers."

Product availability will vary by country and dates of retail availability will be announced locally. In the EMEA region, Brightstar is present in Denmark, Dubai, Finland, Germany, India, Nigeria, Norway, Portugal, South Africa, Spain, Sweden, Turkey and the United Kingdom.

A new vendor with Adveo, another country for MK Computer Electronic and a partnership with Brodos and Brightstar

Germany: print supply specialist Adveo has been appointed official distributor by Japanese vendor Kyocera for its laser toners. Sparepart specialist MK Computer Electronic has officialized its entrance on the Dutch market, through the acquisition of some assets and former employees of its bankrupt competitor Rijnmond Supplies. MK Computer Electronic Nederland is currently managed by Gert-Jan Bergwerf and plans to reach a turnover of about €2.5m this year. Telephony specialist Brodos has unveiled the signature of a partnership with its competitor Brightstar, regarding its "connected shop" cross-channel solution. The goal of Brightstar is to offer this solution, which allows resellers to offer the full offer of their distributor to their end customers, to its partner network in the whole world. In the EMEA region, Brighstar is present in Botswana, Denmark, Egypt, Finland, Germany, India, Morocco, Mozambique, Namibia, the Netherlands, Nigeria, Norway, Portugal, South Africa, Spain, Sweden, Turkey, the United Arab Emirates and the United Kingdom (source: Channel Partner Deutschland and Funkschau Deutschland).

International telecom veteran Benoit Scheen joins Brightstar

Mobile phone specialist Brightstar has announced that Benoit Scheen has joined the company as President of Brightstar's Europe, Middle East, Turkey and Africa region. Based in London, Scheen will report to Jaymin B. Patel, Brightstar President and CEO, and will assume responsibility for all Brightstar business in EMEA and the growth and integration of wireless distribution and services. Brightstar currently serves device and accessory manufacturers, mobile network operators, retailers and enterprise customers across nearly 50 countries in the region, with offices in Denmark, Finland, Germany, Lithuania, Nigeria, Norway, Portugal, Russia, South Africa, Spain, Sweden, Turkey, the United Arab Emirates and the United Kingdom.

"Benoit will lead our EMEA region through the next phase of growth as the world's leading mobile products, services and technology organization," Patel said. "Benoit brings a wealth of experience in technology and telecommunications, ranging from leading mature, international companies to launching start-ups in the mobile market. His entrepreneurial spirit is well-aligned with our way of doing things and his know-how is a great match for our business partners."

Scheen served as Executive Vice President of Europe for Orange where he held P&L management of €12 billion revenues generated by 38,000 employees, serving 65 million customers across the European footprint. Scheen was also a member of the executive committee of the Orange Group, responsible for all the Orange subsidiaries across Europe, excluding France. From 2007-2011, Scheen was the CEO of Mobistar, the 2nd largest player on the Belgian telecommunication market. Additionally, Scheen also serves as Board Director for TDC, a leading telecommunication and home entertainment company in Scandinavia, and Evonet, a Belgium-based Internet Service Provider operating in the B2B market.

"I am eager to contribute to the innovation Brightstar brings to the mobile marketplace," Scheen said. "Together with SoftBank Group Corp., it's a powerful combination of entrepreneurial spirit and new services and technologies that grow our customers' businesses and differentiate from competitors."

Scheen replaces Bela Lainck, who was promoted to lead Brightstar's Global Services organization responsible for aligning all Brightstar solutions across the entire mobile device lifecycle. Lainck will lead the global effort to unify the company's go-to-market teams and deliver complete solution delivery for Brightstar's OEM, operators, retailers, and enterprise customers in 100 countries across six continents.

A new job for Bosco Souto at Brightstar

Bosco Souto, who was Global VP Retail for telephony specialist Brighstar, has become Accessory Director for Southern Europe. He is now based in the Spanish office of the distributor.

Brightstar names Jaymin B. Patel as president and CEO

The board of directors of telephony and mobility specialist Brightstar has named Jaymin B. Patel as president and CEO. Patel becomes the second CEO in Brightstar's 17-year history as he succeeds Marcelo Claure, now president and CEO of Sprint. Patel, 47, joins Brightstar with more than 26 years of experience driving profitable growth and strategic transformation at leading global enterprises. Jaymin comes to Brightstar from GTECH, the largest lottery and gaming company in the regulated gaming industry, providing technology and services to customers in approximately 100 countries. He most recently served as president and CEO of GTECH Americas, overseeing operations in North America and Latin America. While at GTECH, Patel also served in a variety of global leadership roles, including Chief Financial Officer of GTECH Holdings Corporation as a NYSE listed company, and Chief Operating Officer and President and CEO of GTECH’s global lottery, interactive and gaming businesses. Patel has also served on the board of directors of GTECH SpA since 2007. Patel's global experience, which includes establishing and operating businesses in approximately 60 markets around the world; leading more than a dozen merger and acquisition transactions; and substantial cross-border capital markets experience complements Brightstar's on-going global growth strategies. Brightstar has completed four strategic acquisitions spanning Asia, Europe and North America over the past year-and-a-half. Additionally, Brightstar's device distribution services continue to be the largest in the world with operations in more than 100 countries, and now, Brightstar is also one of the largest distributors of mobile device accessories in the world. Patel has successfully led publicly-traded organizations in the adoption of new products and services, enabling the companies to stay ahead of the curve in a rapidly evolving industry. This experience is similar to Brightstar, which started with a distribution focus and evolved to also offer a global platform of scalable solutions. Brightstar's Buyback & Trade-in programs are now in more than 25 countries, and its Supply Chain, Financial, Device Insurance & Protection, Omnichannel and Mobile Digital Solutions continue expanding into new international markets. Patel will transition to his new role by March 30 and join the board of directors made up of highly experienced Brightstar and SoftBank executives. Arturo Osorio, who led Brightstar in the interim as President and Chief Operating Officer following the departure of Claure in August 2014, has stepped down from the board. In the EMEA region, Brightstar owns offices in Denmark, Finland, Germany, India, Lithuania, Nigeria, Norway, Portugal, Russia, South Africa, Spain, Sweden, Turkey, the United Arab Emirates and the United Kingdom.


Brightstar (DK) A/S

Brightstar (DK) A/S
Tonsbakken 16-18
DK-2740 Skovlunde
Tel. : +45 44 50 70 90
Fax : +45 44 50 70 99
Website : https://www.brightstar.com


Director financeiro : Sra. Christine Palshof (*** ****** ********* ** ***** **** *)


Ano de criação : 2000
Centrale Virksomheds Register nummer : 25-48-41-42
NIPC : DK 25 48 41 42
Vendas indirectas : 100%
Repartição nacional/região/exportações : 100/0/0
Especialista : Telefonia (analógica, RDIS, móvel)
Principais marcas : Datafab, Delkin, Konftel, Sandberg, SanDisk
Clientela : Associações, centrais de compras, concessionários, empresas de consultoria e de prestação de serviços de tecnologia de informação, empresas de telecomunicações, empresas de venda por correspondência, grandes armazéns, hipermercados, instaladores, integradores de sistemas, lojas especializadas em telefonia móvel, lojas on-line, multi-especialistas, prestadores de serviços, retalhistas especializados, revendedores especializados, superstores, VAR
Funcionários : 15 pessoa(s)