Mobile phone specialist Brightstar has announced that Benoit Scheen has joined the company as President of Brightstar's Europe, Middle East, Turkey and Africa region. Based in London, Scheen will report to Jaymin B. Patel, Brightstar President and CEO, and will assume responsibility for all Brightstar business in EMEA and the growth and integration of wireless distribution and services. Brightstar currently serves device and accessory manufacturers, mobile network operators, retailers and enterprise customers across nearly 50 countries in the region, with offices in Denmark, Finland, Germany, Lithuania, Nigeria, Norway, Portugal, Russia, South Africa, Spain, Sweden, Turkey, the United Arab Emirates and the United Kingdom.
"Benoit will lead our EMEA region through the next phase of growth as the world's leading mobile products, services and technology organization," Patel said. "Benoit brings a wealth of experience in technology and telecommunications, ranging from leading mature, international companies to launching start-ups in the mobile market. His entrepreneurial spirit is well-aligned with our way of doing things and his know-how is a great match for our business partners."
Scheen served as Executive Vice President of Europe for Orange where he held P&L management of €12 billion revenues generated by 38,000 employees, serving 65 million customers across the European footprint. Scheen was also a member of the executive committee of the Orange Group, responsible for all the Orange subsidiaries across Europe, excluding France. From 2007-2011, Scheen was the CEO of Mobistar, the 2nd largest player on the Belgian telecommunication market. Additionally, Scheen also serves as Board Director for TDC, a leading telecommunication and home entertainment company in Scandinavia, and Evonet, a Belgium-based Internet Service Provider operating in the B2B market.
"I am eager to contribute to the innovation Brightstar brings to the mobile marketplace," Scheen said. "Together with SoftBank Group Corp., it's a powerful combination of entrepreneurial spirit and new services and technologies that grow our customers' businesses and differentiate from competitors."
Scheen replaces Bela Lainck, who was promoted to lead Brightstar's Global Services organization responsible for aligning all Brightstar solutions across the entire mobile device lifecycle. Lainck will lead the global effort to unify the company's go-to-market teams and deliver complete solution delivery for Brightstar's OEM, operators, retailers, and enterprise customers in 100 countries across six continents.
A new job for Bosco Souto at Brightstar
Bosco Souto, who was Global VP Retail for telephony specialist Brighstar, has become Accessory Director for Southern Europe. He is now based in the Spanish office of the distributor.
The board of directors of telephony and mobility specialist Brightstar has named Jaymin B. Patel as president and CEO. Patel becomes the second CEO in Brightstar's 17-year history as he succeeds Marcelo Claure, now president and CEO of Sprint. Patel, 47, joins Brightstar with more than 26 years of experience driving profitable growth and strategic transformation at leading global enterprises. Jaymin comes to Brightstar from GTECH, the largest lottery and gaming company in the regulated gaming industry, providing technology and services to customers in approximately 100 countries. He most recently served as president and CEO of GTECH Americas, overseeing operations in North America and Latin America. While at GTECH, Patel also served in a variety of global leadership roles, including Chief Financial Officer of GTECH Holdings Corporation as a NYSE listed company, and Chief Operating Officer and President and CEO of GTECH’s global lottery, interactive and gaming businesses. Patel has also served on the board of directors of GTECH SpA since 2007. Patel's global experience, which includes establishing and operating businesses in approximately 60 markets around the world; leading more than a dozen merger and acquisition transactions; and substantial cross-border capital markets experience complements Brightstar's on-going global growth strategies. Brightstar has completed four strategic acquisitions spanning Asia, Europe and North America over the past year-and-a-half. Additionally, Brightstar's device distribution services continue to be the largest in the world with operations in more than 100 countries, and now, Brightstar is also one of the largest distributors of mobile device accessories in the world. Patel has successfully led publicly-traded organizations in the adoption of new products and services, enabling the companies to stay ahead of the curve in a rapidly evolving industry. This experience is similar to Brightstar, which started with a distribution focus and evolved to also offer a global platform of scalable solutions. Brightstar's Buyback & Trade-in programs are now in more than 25 countries, and its Supply Chain, Financial, Device Insurance & Protection, Omnichannel and Mobile Digital Solutions continue expanding into new international markets. Patel will transition to his new role by March 30 and join the board of directors made up of highly experienced Brightstar and SoftBank executives. Arturo Osorio, who led Brightstar in the interim as President and Chief Operating Officer following the departure of Claure in August 2014, has stepped down from the board. In the EMEA region, Brightstar owns offices in Denmark, Finland, Germany, India, Lithuania, Nigeria, Norway, Portugal, Russia, South Africa, Spain, Sweden, Turkey, the United Arab Emirates and the United Kingdom.
Brightstar 20:20 reviews its positions
Following the acquisition of telephony specialist 20:20 by its American competitor Brightstar, the new entity has reviewed its coverage of the EMEA market. Offices have been closed or local salesmen laid off in Hungary, the Netherlands, Poland and Romania. The name 20:20 has been dropped in Scandinavia and Baltics region (Denmark, Finland, Lithuania, Norway and Sweden), in favour of Brightstar. Currently, only offices in Portugal, Spain and the United Kingdom continue to bear the Brightstar 20:20 name.
LG appoints 20:20
Brightstar (DK) A/S
Brightstar (DK) A/S
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