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Brocade signs Aptec as VAD
Middle East: Brocade has announced that broadliner Aptec has joined the networking vendor's Alliance Partner Network (APN) as a VAD covering the Middle East and North Africa (MENA) region through its offices in Egypt, Kuwait, Lebanon, Saudi Arabia and the United Arab Emirates, in an effort to grow the company's regional footprint and market share. Initially Aptec will focus on promoting and distributing Brocade's products through its reseller network, but in time as the distributor completes the requisite trainings and technical certifications, it will also offer implementation and technical support services. The companies have charted plans for a formal training program that will run for the next six months so that the Aptec team gains thorough knowledge of Brocade's products and can properly position the company's solutions to end users as well as its reseller network. Brocade will also provide Aptec with demo kits so that the distributor can conduct Proof of Concepts (POCs) as well as train its partners. The two companies will jointly identify and recruit resellers that have expertise in emerging networking technologies as well as experience in industry verticals like government, telecom, financial services, education and hospitality – sectors that Brocade is focusing on and already enjoying a high degree of success in the region. Reseller enablement ranks high on the priority list. Joint training sessions will be held once a month in Riyadh and Dubai in order to get partners enabled and up to speed as soon as possible. Aptec will enable Brocade data centre solutions to be financed through the revolutionary Brocade Network Subscription package, which gives channel the edge in negotiations by offering subscription based financing and offers customers the ability to pay for technology investments through OpEx rather than CapEx funding.

Analog Devices and EBV Elektronik sign distribution franchise agreement
Semiconductor specialist EBV Elektronik and DSP vendor Analog Devices have signed a distribution franchise agreement for the EMEA region, except Russia, Ukraine and Israel. EBV Elektronik will represent ADI's complete product portfolio, including data converters, amplifiers, DSPs, MEMs, power management ICs, and an extended linear and RF/microwave portfolio through its offices in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey and the United Kingdom. EBV Elektronik's existing line card is complementary to ADI's products and solutions, and will respond to the most demanding customer requirements. The two companies have an overlapping strategic focus on market segments such as industrial, automotive, energy, RF & wireless. Together, ADI and EBV will meet customers' expectations for high performance products and technical support. In addition, engineer-to-engineer training and technical exchanges are already underway to ensure customers get excellent design support.

EBV Elektronik and IP500 Alliance announce partnership
The IP500 Alliance has announced that semiconductor specialist EBV Elektronik has become a partner providing a global supply chain and technical support for the IP500 solution / RF module. IP500 is the global wireless standard platform for security and safety applications in the Internet of Things (IoT) landscape. The IP500 platform focuses on safety and security in building automation applications, allowing for fully interoperable connections between various devices e.g. temperature, motion, smoke, intrusion or HVAC sensors and actuators. By providing an integrated solution, based on 802.15.4 IEEE in the Sub-GHz band, the IP500 Standard is the only standard supporting international safety regulations (e.g. EN, VdS or UL) in an IPv6-based wireless mesh network at an affordable price. The IP500 standard is positioned to further drive applications in price-sensitive IoT segments such as smart grid, lighting or smart metering, as well as wearables with higher integration. This partnership will also support the IP500 members in applying the interoperable technologies that create opportunities for improved efficiency and faster time to market, which empower IP500 OEMs to launch their products in a local (worldwide) marketplace on time. The main challenge on a global basis is interoperability, combined with wireless low power network performance in an IoT application. The IP500 alliance is growing at a rapid pace as new OEMs and partners unite to deliver complete eco-systems for IoT applications: EBV Elektronik will now offer the IP500 modules within its EBVchips program, enabling new product and business opportunities for IP500 OEMs and partners. As part of the Avnet organization, EBV will be able to provide worldwide support and distribution.

Elmos signs distribution agreement with Silica
Semiconductor specialist Silica has signed a distribution agreement with mixed-signal specialist Elmos Semiconductor, authorising SILICA to sell and support their full range of Interface, Sensor, Power and Motor Control products across Europe through its offices in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom.

Aptec unveils new training lab
Middle East: broadliner Aptec has unveiled its new in-house training lab located in a new data center based in Dubai. The lab is a strategic investment by the company to meet the growing demand for its vendor authorised training, to improve the speed and accessibility of course materials, and to strengthen and extend Ingram Micro's training deliveries across the Middle East and Africa. The lab is also intended to be a hub for delivering remote, cloud-based training lab sessions across the region in order to increase trainee convenience and significantly reduce travel costs associated with in-person training. Additionally, this infrastructure will make it possible for Ingram Micro to roll out the latest courses as soon as they are announced by the vendor. Ingram Micro Training is a one-stop shop for the skills development needs of IT professionals worldwide and a global strategic partner to technology vendors. The company offers award-winning, instructor-led classroom and onsite IT training.


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