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Attivo Networks partners with StarLink

Middle East: Attivo Networks, an expert in deception technology for cyber security threat detection, has expanded in the Middle East with the opening of an office in Dubai, the hiring of multiple industry veterans and partnering with security VAD StarLink, covering the whole region thanks to Starlink operations in Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, Turkey and the United Arab Emirates. "StarLink has a history of only working with the security industry’s most innovative solutions, which provide the highest level of protection for our customers", said Nidal Othman, StarLink's managing director. "In Attivo Networks, we have found such an innovator in the rapidly growing area of deception. We are eager to introduce our customers to Attivo's advanced platform and proven capabilities."

Westcon joins forces with Speakerbus

Speakerbus, a specialist provider of critical voice solutions for financial, emergency and command sectors, has signed an agreement with network and telecom VAD Westcon UC&C, to distribute Speakerbus' offerings in the EMEA region. Speakerbus' advanced telephony, hoot'n' holler and private line access solutions enable traders to exploit business opportunities through real-time information-sharing with their colleagues and counterparties. Command sector organisations can use our solutions to instantly share information with multiple parties across land, sea and air, for fast and effective emergency situation response.

Through this new partnership, Speakerbus' portfolio of voice collaboration solutions can be ordered directly from Westcon offices in Belgium, Czech Republic, Denmark, France, Germany, Greece, Italy, the Netherlands, Norway, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, the United Arab Emirates and the United Kingdom and its channel partners as part of a complete telephony solution, making procurement faster and simpler. Financial institutions and command sector organisations such as first responders, government agencies, military and transportation, can benefit from multi-party voice collaboration capabilities, at the same time reducing their costs and improving operational efficiency and regulatory compliance.

"We are delighted to have signed this distribution agreement with Westcon. It's a first for us, and is set to become an integral part of our 'high-touch, channel-centric' strategy. Westcon's excellent reach and extensive experience, both in financial markets and in C2, will allow us to accelerate our growth", said James Loeber, VP Global Channel Partnerships at Speakerbus. He added, "As we grow and create opportunities in new markets, we look forward to Westcon helping to deliver our globally-proven software and hardware based voice collaboration solutions."

"We are pleased to enter this new partnership with Speakerbus, and to expand our offering of critical voice collaboration solutions to more markets", said Jeremy Butt, EVP EMEA at Westcon. He added, "Speakerbus' client base of tier 1 global banks, major defence installations and emergency services is testimony to the company's status as a provider of innovative, 'best-of-breed' products. The addition of its powerful trader voice and emergency communications solutions to our portfolio will help our partners to grow vertical businesses both in financial and command sectors."

Config signs with Huawei

Chinese vendor Huawei has inked a distribution deal with network and security VAD Config. The deal, which covers Algeria, France, Morocco, Switzerland and Tunisia, allows Config to distribute the whole Huawei Enterprise portfolio in these countries. "As part of our development strategy, we are happy to add another brick to our value-added solution ecosystem. With Huawei, we are now able to offer storage and server solutions", says Laurent Chapuis, commercial and marketing director for Config France/Export. The distributor will initially focus on the IT offer of Huawei (storage and servers), and will gradually expand to IP and UC&C solutions. The distributor also plans to provide training to resellers, initially through its French office. Huawei servers will not replace NEC servers in its portfolio as, according to the distributor, NEC fault-tolerant servers have no equivalent on the market and will continue to be offered to VARs and systems integrators needing these functionalities.

Veeam invests on Maghreb with GTI

Maghreb: virtualization editor Veeam has decided to invest directly in the Maghreb market, through a distribution partnership with the local office of Spanish broadliner GTI. "The Maghreb global market weights about 1/3 of the French market. So, logically we ought to generate a turnover in Maghreb of about 1/3 of our turnover in France. Since we work very well on the French market currently, it was time for us to invest in this market, which is an interesting new growth engine for us", explains Stéphane Gaillard, France country manager for Veeam. The editor was seeking a distributor which was already working with VMware, and already a Veeam partner. "Maghreb was not a focus for Avnet. Arrow ECS is not a VMware partner in Maghreb. Westcon could have been a choice, but they cover Maghreb from Dubai, while we manage the region from France. So, the obvious choice was GTI, with its new local sales office", says Stéphane Gaillard. The distributor, albeit young in Morocco, already has a fully certified team of 10 employees, and was very eager from the beginning to distribute Veeam in he region. "We will focus initially on the Moroccan market. Its growth, at 5 %, is interesting, and its global structure, quite diversified, looks like any European market. The Algerian market will be covered on a more opportunistic way, until GTI decides to open a local sales office", details Stéphane Gaillard who wishes to reach in the region about 20 to 25 % of its activity in France. The editor, with GTI, has organized an event with IDC, which led to interesting leads. "We must first transform them, then we will be able to go farther with more customers", concludes Stéphane Gaillard.

Redington, Spectrami, Starlink: some deals around MEA distributors

MEA: Trend Micro has reviewed its distribution organization in the region. The security vendor has appointment broadliner Redington Gulf as its first Authorized Training Center (ATC) to conduct certified training courses in the region. Redington trainers are now able to offer courses to industry professionals looking to be Trend Micro Certified on Office Scan, Deep Discovery and Deep Security products. It has also signed a distribution agreement with security VAD StarLink. Under the accord, StarLink will sell, install and support Trend Micro products through its offices in Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates to resellers serving enterprise and government customers in the region. Completely unrelated, network and security VAD Spectrami has become a certified member of the Pure Storage Partner Programme (P3) and will now provide Pure Storage's all-flash enterprise storage solution to its customers in the GCC. P3 provides partners with the tools, training and support including incentivised framework; a demo purchase programme featuring significant discounts on products differentiated by partner tier; and a Pure Storage sponsored headcount incentive, which Platinum level partners can leverage to accelerate the development of their all-flash storage practice.


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