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Philips find a new distributor and BDL a new owner, while HP promotes Redington

MEA: TP Vision, the owner of Philips brand for LCD television and monitor markets, has appointed Fondiversal Technology as an official distributor for the African market. Meanwhile, Saudi conglomerate Al Sudais Group has acquired BDL Gulf FZCO, a subsidiary of KSA-headquartered IT distributor BDL Group for an undisclosed amount1. Following the deal, BDL Saudi Arabia with Prince Waleed bin Sa'oud as its chairman, will continue to operate as an independent entity from BDL Gulf FZCO headquartered in Dubai, which is now part of subsidiaries under Al Sudais Group of companies. Al Sudais Group has named Khaled Osman as the new CEO for BDL Gulf, while Tamer Ismail former CEO at BDL Group will head BDL KSA in the same capacity. According to Al Sudais Group, the merger with BDL Gulf paves the way for the company to continue its investments in the Middle East by diversifying into other industries as the group already has businesses in the agriculture, building materials and real estate segment. Finally, as part as the broad move of HP Enterprise to optimise its distribution network, HP Enterprise has granted broadliner Redington with the rights to distribute its Aruba wireless infrastructure products in the Middle East and East Africa, through its offices in Bahrain, Egypt, Iraq, Kenya, Kuwait, Oman, Qatar, Saudi Arabia, Tanzania, Uganda and the United Arab Emirates2. Redington has also been appointed as Microsoft's Tier-2 partner for the Cloud Solution Provider (CSP) Indirect programme for the South Gulf region covering Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates (source: IT News Africa, Reseller Middle East and ITP Middle East 1 and 2).

Two new vendors for Network Performance Channel

German cabling and networking VAD Network Performance Channel has inked European distribution deals with cPacket Networks (network performance monitoring) and Datacom Systems (network packet brokers).

Ingram Micro expands distribution agreement with Acronis

MEA: broadliner Aptec has signed a distribution agreement with data protection editor and service provider Acronis. With this agreement, Ingram Micro is now authorized to distribute Acronis to channel partners in Afghanistan, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Tunisia, the United Arab Emirates and Yemen.

Due to the rising threat of data loss from security breaches, system failures, and man-made and natural disasters, many organizations are turning to cloud and hybrid cloud solutions to protect their sensitive information and critical workloads. Built on advanced cloud architecture, Acronis solutions are powered by AnyData Engine, a set of unique and powerful hybrid cloud data protection solutions that safeguard critical workloads and ensure business continuity and productivity across any cloud or hybrid environment. Acronis delivers a complete and integrated set of data protection solutions for backup, secure file sync and share, and disaster recovery, enabling channel partners to offer customizable and affordable data protection solutions to their end customers. In addition, Acronis' highly flexible cloud data protection solutions are tailored to support any operating system, allowing channel partners to easily deploy and scale cloud solutions to a larger customer base while quickly tapping into new revenue generating services for data protection.

"Exponential data growth is challenging IT organizations to maintain effective data protection, access and availability. Acronis offers affordable, easy-to-use solutions across physical, virtual, and cloud-based environments, supported by a tailor-made, comprehensive and competitive channel program. We are delighted to expand our relationship with Acronis across new regions, and create new opportunities for our channel partners to serve as trusted advisors and deliver innovative cloud solutions to their customers. Acronis is uniquely positioned to help the channel capitalize on market trends, and we are excited to further strengthen Aptec's footprint with Acronis", said Dr. Manooj P K, Senior Business Unit Manager at Aptec - an Ingram Micro company.

"I fully anticipate increased value for the Acronis partner community through this partnership with Aptec and I am excited to have our partners take this journey with us. Acronis has a world-class portfolio of hybrid data protection solutions and services based on our proven AnyData Engine", said Guurprit Ahuja, Director of Middle East & Africa at Acronis. "Coupled with our industry leading channel incentives model that allows partners to earn more as they grow, we are providing Ingram Micro resellers everything they need to increase business, while keeping their customers protected."

Two new vendors for Config

Network and security VAD Config has inked new distribution deals with Elfiq (load balancing appliances) and Rapid7 (IT security and analytics). While the deal with Elfiq covers all the regions where Config is present (France, Switzerland, Algeria, Morocco, Tunisia and French-speaking Africa), the partnership with Rapid7 is limited to Maghreb and French-speaking Africa.

First Distribution to distribute Amazon Web Services

South Africa: infrastructure VAD First Distribution has been appointed as authorised distributor for Amazon Web Services (AWS) and becomes the only distributor in Africa as on date. The distributor will deliver the services through its BU "First for Cloud" and the company's system offers direct integration into AWS, enable end users to configure and spin up a virtual server from its partners' very own branded webstores and it also allows its partners to bill their customers directly.

Kevin Derman, General Manager for Cloud and Hosted Solutions at First Distribution, said "We're excited to add AWS powered technologies to our portfolio of cloud solutions. The cloud marketspace is moving very fast and it is First Distribution's intention to keep our partners relevant in today’s IT world. First Distribution has always brought premium solutions to the channel, and AWS is recognised by many as a leader in IaaS."

Courtesy to the distributor's relationships with multiple world-class cloud providers, First for Cloud ensures that resellers have access to global and local cloud products and services. The company is investing heavily into certified technical resources that will enable them to create one of the largest cloud ecosystems for both partners and customers in the continent. Russell Warne, AWS Product Manager for First Distribution, says "AWS brings immense opportunity to the African partner channel. I encourage partners to connect with me to learn about how we can assist in building your AWS business." (source: Channel Post EMEA).


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