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ALSO and Innovix form strategic partnership

Broadliner ALSO and Innovix Distribution have agreed on a strategic partnership to bring a wide range of local and global vertical-focused cloud services to SMB and Enterprise customers in South-East Asia and Hong Kong. Both companies are joining forces to make the ALSO Cloud Marketplace platform available to 5,500 of Innovix's channel partners starting in Singapore, Malaysia and Hong Kong, with plans to expand further in the region. The partnership provides ALSO with the opportunity to expand services from its catalogue to Innovix's customers. Right from the start, well-known international cloud service providers and local vertical-focused ISVs will have a new platform to offer a broad range of services.

"This partnership is an important milestone for ALSO in our strategic effort to expand business opportunities with our partners in dynamic new regions. We already serve 15 markets in Europe directly and 15 more through our partners in the UK (Westcoast) and the Middle-East (Logicom). Our partnership with Innovix will expand our footprint even further", said Gustavo Möller-Hergt, CEO of ALSO Holding AG.

"Innovix is accelerating its cloud services offering to serve an expanding list of partners, including ISVs, hosters and managed service providers. The strategic partnership with ALSO provides us with a world-class cloud marketplace platform that will enable us to provide exceptional customer experience to our partners. We look forward to working together with ALSO to expand our renowned service and product offerings", said Edmand Cheung, Group Managing Director of Innovix Distribution.

Strax adds new FLAVR and avo+ brands to its portfolio

Mobile accessories specialist STRAX has expanded its existing brand portfolio with two new brands, avo+ and FLAVR.

Designed as an entry-level brand, avo+ combines quality, versatility and functionality whilst still delivering excellent value for money. High-quality audio products such as Bluetooth headphones, speakers and hands-free solutions, sit alongside power banks, charge and sync cables, in-car holders and various charging adaptors in a broad line of mobile accessories. Inspired by today's youth, FLAVR targets the more fashion-conscious consumer. This is reflected in the new FLAVR case and mobile accessory range, which embodies the latest design trends and styles. The first collection has been tailored to the most popular mobile devices, such as the iPhone 6 and 6s and the upcoming iPhone 7.

STRAX Managing Director Gudmundur Palmason commented: "we have reinforced our market position by launching our new avo+ and FLAVR brands. These proprietary brands will play an important role in our long-term product strategy. These new, clearly positioned brands will target market segments with high sales potential to hone the company's competitive edge across the entire brand portfolio."

STRAX has spent a considerable amount of time in ensuring the packaging for both avo+ and FLAVR brands is both innovative and enticing to the target consumer. The FLAVR Christmas cases will be packaged in the shape of a Christmas card or stocking, which can be hung in store on a specially constructed Christmas tree. New products from FLAVR and avo+ are immediately available to purchase in selected retailers across the EMEA region, through STRAX office in Denmark, France, Germany, the Netherlands, Norway, Poland, Sweden, Switzerland, the United Arab Emirates (recently opened and managed by Lofti Ben Salem) and the United Kingdom.

ASBIS expands its portfolio with backup and recovery software from StorageCraft

Broadliner ASBIS has expanded its portfolio with backup and disaster recovery software products and solutions from StorageCraft Technology Corporation, a recovery and backup editor. The new distribution agreement between ASBIS and StorageCraft was signed for all regions where ASBIS operates, through ASBIS offices in Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Saudi Arabia, Serbia/a>, Slovakia, Slovenia, South Africa, Tunisia, Turkey, Ukraine and the United Arab Emirates. "StorageCraft commands a large part of the global backup solutions market, giving ample business opportunities to ASBIS. We are excited to offer the award-winning StorageCraft's backup and recovery software solutions to our customers in all countries, and especially our MSP (managed service provider) and VAR (value-added reseller) partners to ensure better customer experience for end users from SMBs and Enterprises", said Aleksey Mokhov, MPLM at ASBIS Enterprises.

According to Andy Zollo, StorageCraft EMEA VP of Sales, "we are delighted to grow our collaboration with ASBIS in EMEA. We have an exciting product data backup and recovery range and we are confident that the distributor dealership with ASBIS will help us expand into emerging markets."

StorageCraft solutions give tools to back up systems, applications, and data, replicate them locally or in the cloud, and restore everything from a single file to complete systems throughout the network. The portfolio includes StorageCraft MSP and perpetual software (StorageCraft ShadowProtect, StorageCraft Granular Recovery for Exchange, StorageCraft ImageManager, StorageCraft Cloud Services and soon to be released Gillware Online Backup and Cloud to Cloud), renewals and paid support (Premium Support and Incident Support). ShadowProtect provides backup and disaster recovery, data protection, and managed system migration for Windows and Linux systems on virtual and physical machines. Recover systems, applications, and data to the same or different hardware or virtual environment.

New vendors for BlackIP and Westcon UC&C

Netherlands: PhishLine, a startup specialized in social engineering and phishing threat management, has announced a Pan-European partnership with Dutch network and security VAD BlackIP. This partnership will bring a new level of definitive metrics and real world social engineering simulation solutions to the European, Middle Eastern, and African (EMEA) markets. After introducing their technology in Asia, this partnership is the second phase of PhishLine's international expansion in the European and Middle Eastern channels. The growth comes in response to increased demand for powerful security against phishing attacks and the need to comply with increasingly demanding European Data Protection Regulations. BlackIP will both distribute cyber security technology through their experienced sales channels and provide in-region support for EMEA clients. "BlackIP is committed to helping enterprise information security professionals identify the appropriate solutions and strategies for a wide range of security threats, including social engineering and phishing", said Mark Chapman, PhishLine President & CEO. "Through our partnership with BlackIP, PhishLine will become more visible to information security professionals that are seeking better ways to measurably reduce the potential impact of social engineering attacks." Peter Ruijters, Managing Partner at BlackIP, comments: "The security industry is changing rapidly. There is a powerful thirst in EMEA for new, advanced technology especially focused around Social Engineering, Secure Log-in and General Data Protection Regulations (GDPR) and Data Loss Prevention (DLP) protection. As a result, there will be much more focus on the human factor (Human Firewall) of a data breach. PhishLine's approach to Computer Based Training (CBT) and emphasis to both measure and manage the impact of social engineering threats is what the market needs."

Meanwhile Ruckus Wireless has expanded its distributor agreement with Westcon Group to cover the Netherlands. The agreement has assigned Westcon UC&C as an official distributor of all Ruckus Wireless smart WiFi solutions, to assist the company in its plans to expand further into the country.

Exertis to acquire Hammer

Irish distribution group DCC Technology, which trades as Exertis, has announced its intention to acquire storage VAD Hammer, subject to approval from the European Commission. Hammer has offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom, employing 165 personnel. It generated sales of €180.6m for the twelve months ended 31 January 2016 and distributes products from a leading range of vendors including Dell, Intel, Netapp, Seagate and Western Digital, to almost 1,000 value added resellers, cloud service providers and systems integrators. The acquisition, which is based on an initial enterprise value of €46.3 million will strengthen Exertis' enterprise portfolio and enhance its capability in the mid- and higher range server and storage market. Customers of Hammer will benefit from exposure to a wider range of products distributed through Exertis including networking, security and unified communications. Following regulatory approvals, expected to be completed by the end of 2016, Hammer will continue to operate as a standalone business with both entities capitalising on the benefits of the acquisition, to ensure that Hammer's specialism is not diluted.

Niall Ennis, DCC Technology managing director, said: "Hammer has enjoyed considerable success in providing value-added services and bespoke solutions in a number of vertical markets for their customers and has a well-earned reputation as a storage specialist. The acquisition has significant benefits for both companies increasing Exertis' expertise and solutions in the storage market, complementary to our existing server and enterprise business, and providing Hammer customers and vendors with a platform for growth within a diverse and financially strong technology distribution company. In addition, this deepens Exertis' presence across several European countries."

James Ward, Hammer managing director, said: "We see great synergy and opportunities for our customers, vendors and employees in joining Exertis. By leveraging the complementary strengths of both companies we can only add value to what is an exciting proposition for all our stakeholders. We look forward to working with Exertis management teams and building on the success of both companies."


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