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KOMSA Bets on Refurbished Products

As the demande for cheap, remanufactures products continues to increase, mobility and telephony specialist KOMSA has decided to launch a dedicated website,

" is to become the new top address for used products. KOMSA wants to supply its trade partners with B goods (mobile phones, smartphones, tablets, notebooks, smartwatches, fitness trackers and smart home products) via this portal. Used devices can also be used, for example, at trade fairs, as replacement goods or as demonstration models at the POS. It doesn't always have to be new products that are used here", says Anja Kratzer, Head of Customer & Corporate Marketing at KOMSA.

To support this new offer, KOMSA relies on the services of its subsidiary Revived Products: though this company, KOMSA has been offering reconditioned telecommunications products, since 2013. Revived Products takes over the handling for the specialist trade partners and thus offers resellers a simple and risk-free entry into the B goods business.

KOMSA has also set its sights on the retailers of Aetka in particular, as success stories show that stationary resellers in particular are opening up new business potential through B-goods stores, which help them achieve higher margins and good additional sales through accessories and services.

The Komsa shop wants to offer popular classics as well as up-to-the-minute products - even in small quantities or individual items. After logging in, retailers can search through the product range using a wide variety of search criteria, and the Revived Products sales team is also available to advise resellers. A special bonus awaits newcomers: merchants who place their first order via the shop for a minimum order value of 500 euros will receive a 50 euro voucher for their next order.


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