Broadliner Tech Data has launched its Dell EMC Online Solutions Configurator (OSC) in Europe on its industry-leading ecommerce platform InTouch. Tech Data customers across the region can now access the Dell EMC OSC via single-sign-on through InTouch. Using the tool, they can configure complex enterprise solutions, provide end-customer detail, and request a quote for their solution with a streamlined self-service workflow covering the process from configuration to quote.
The system integrates with Dell EMC’s ‘Build to Order’ manufacturing processes. Tech Data receives requests directly from the OSC tool and generates a quote which is delivered to the customer through the InTouch platform. Customers can request validated enterprise solutions with over 1,000 Dell EMC products across servers, networking, storage, switches, rack infrastructure, end-user computing, software and peripherals.

Jason Boxall, Vice President Vendors and Alliances, Advanced Solutions, Europe at Tech Data, said: “we are delighted that Dell EMC has placed its trust in Tech Data’s InTouch platform to host its OSC tool. The integration of OSC in InTouch will enable Tech Data customers to quickly configure and build solutions and instantly request pricing thereby increasing efficiency and reducing time to market. Additionally, up-selling, attaching options and validating choices are instinctive elements of this tool that will benefit our customers. This is just the beginning, and we will continue to look for ways to drive seamless customer experiences though interactive tools and connectedness.”
Ralf Jordan, vice president, EMEA Distribution at Dell EMC, said: “Tech Data is the first distributor in Europe to provide its partners with direct access to Dell EMC‘s Online Solutions Configurator via its InTouch platform. This provides partners a unique opportunity to create bespoke builds, and request automated quotes from their sales and presales teams, directly enabling accurate, speed efficient cost indications.”
Frank Huybrecht of PhiMAC Consult, a Dell EMC Authorised Partner based in Belgium, said: “we are very happy with the Dell EMC Online Solutions Configurator that Tech Data has made available via InTouch. It certainly has made our job a lot easier. We are now able to get instant quotes, modifying the product and configurations to fit our customer needs. We especially like the fact that the tool already includes reference architecture templates that can be easily and quickly modified. We can also add special customer pricing requests which we can save and submit for validation. Tech Data automatically picks this up through its systems and confirms the prices and availability.”