Broadliner ALSO has been contracted by HPE to run its sales and services business in Ukraine and Belarus as well as Lithuania. With this step, ALSO expands further into Eastern Europe focusing on markets with growth potential in line with its MORE strategy.
Under the agreement, ALSO has set up separate legal entities named Sophela in Ukraine and Belarus as well as Lithuania that will operate independently to sell HPE offerings and related services. By handling the responsibility for sales, channel management, services and marketing functions, ALSO’s local expertise will help HPE to strengthen its operations in these countries. ALSO will continue to deliver the desired and expected HPE experience across all available HPE products, services and solutions by leveraging the unique expertise of HPE’s partner community. This new model of cooperation will involve no changes to the daily operations of ALSO’s channel partners and no changes for the existing HPE partner ecosystem. Longer term, ALSO and HPE remain committed to investing in innovation and providing industry-leading product and services solutions for Hybrid IT, Intelligent Edge, and Pointnext services including converged infrastructure, private cloud technology, security and all-flash storage.
“This agreement represents a new vendor service offering for ALSO within its Solutions and as-a-Service business models that will unlock extra value for both organisations. We see a great future both in this kind of offering and our expansion into the region. We believe that it will boost our market presence in Eastern Europe significantly”, said Gustavo Möller-Hergt, CEO of ALSO.
“HPE is a global leader in IT infrastructure, and through our partnership with ALSO, we will continue to deliver our extensive portfolio of products and services to Ukraine, Belarus and Lithuania. This new initiative with ALSO will strengthen HPE’s position in the region and benefit current and prospective customers”, said Martin Kubala, Managing Director, East South Europe, HPE.
“We have selected ALSO as our partner for this region based on our long-standing, trusted relationship and together we will continue to deliver HPE’s industry-leading IT solutions and services to the region, with an even stronger experience for our customers and partners”, said Mikko Eerola, Managing Director, Finland and Baltics, HPE.