Admea and Millenium Join Forces around Gaming Products


The Webedia Group, the leading French media group dedicated to online entertainment and leisure, with 29.4 million unique visitors per month, and consumer electronics group Admea have launched a brand new line of products and accessories dedicated to gaming and eSport, under the Millenium license.

Created in 2002, Millenium is the first French-language site specialising in news about eSport and its various disciplines, attracting more than 1.1 million unique visitors each month, and more than 550,000 fans on social networks. After the success of the first by-products sold on its site, Millenium now wishes to develop its brand experience, and give it a new dimension of physical support for gaming and eSport players.

Monitors, PC towers, keyboards, gaming chairs, gaming desks... the new Millennium product line developed with Admea takes advantage of the respective expertise of the two entities and is planning to invest massively in the gaming and eSport equipment category, in France and abroad. The design and functionalities of the products are designed by the Millenium teams, while drawing on Admea's unique know-how in the production and distribution of consumer electronic devices.

For Cédric Page, General Manager of Webedia, "the launch of this new range of gaming products and accessories allows Millenium to take a new physical dimension to the world of eSport. This development also represents the first step in the brand's international expansion, with the site rapidly expanding into several new territories. Admea's teams are valuable partners in supporting us in these ambitions."

Philippe Samuel, CEO of the Admea group, adds: "the interest of the Millennium license for us is to distribute a brand with a strong reputation in the gaming segment, in France but also internationally. It also allows Admea to respond even better to the growing demand from the distribution sector and to be able to rely on strong suppliers, able to cover their needs in all categories."

The entire range is available for sale on the Internet and in supermarkets immediately. The first equipment and accessories have been revealed in preview and exclusivity on the Admea (Schneider) stand at the IFA 2018.