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Exertis Adds Danby to its Core Electrical Range

Broadliner Exertis has started the distribution of under counter fridges, chest freezers, and wine and beverage coolers from Danby, a major refrigeration and speciality home-comfort appliance company in North America.

Harriet Croft, Exertis general manager for core electricals

Harriet Croft, Exertis general manager for core electricals, said: "Danby has built a reputation for manufacturing quality domestic appliances with a seventy-one year history of innovative design and success in the refrigeration market. Bringing their products to the UK and Europe will be a great opportunity to provide our retailers with a competitively priced range of appliances that pack big features into small spaces. Danby is a great addition to our core electricals portfolio which we are steadily building and it’s an exciting opportunity to grow their presence outside of North America."

Exertis will initially offer a selection of Danby's range of free-standing compact fridges, chest freezers and beverage and wine coolers - in a variety of sizes, models and colours designed to fit into homes and kitchens where space is at a premium. The UK Danby range of products are all supported with excellent warranty and extended warranty options. The products will be available from Exertis in November.

Heading the Danby European launch is the ex-Vestel managing director John Welbourn: “we are looking forward to extending our product reach into the UK and Europe. Exertis has a proven route to market in the retail, etail, B2B and hospitality sectors and therefore is the ideal partnership for us to position our brand in new territories and with new consumers.

Exertis announced, earlier this year, its intention to distribute a wide range of core electrical products with both established and emerging vendors and to build a high-quality portfolio for customers who can take advantage of the efficiencies, expertise and retail services provided by its dedicated Consumer Business Unit.

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