Exertis Signs Up Hoover


Broadliner Exertis has announced the distribution of vacuum cleaners and microwaves from Hoover, a leading, internationally known brand in household appliances and part of the Haier Group.

Harriet Croft, Exertis general manager for core electricals, said: “this is an exciting opportunity for Exertis to work with one of the most iconic brands in the domestic, electricals market as we broaden our portfolio to existing retailers and engage with new customers in this market. Hoover needs no introduction and is widely acclaimed for its innovation and design. We are looking forward to servicing customers as we lead up to peak demand.

Exertis announced, earlier this year, its intention to distribute a wide range of core electrical products with both established and emerging vendors and to build a high-quality portfolio for customers who can take advantage of the efficiencies, expertise and retail services provided by its dedicated Consumer Business Unit.

Hoover’s vacuum range comes in all shapes and sizes; bagged or bagless; corded or cordless. The microwave products offer a range of capacities, displays and colours.

Bobby Watkins, sales and marketing director for SDA at Hoover Candy, said: “we are pleased to be one of the first brands to support the launch of Exertis into this market place. The company’s expertise in providing technology products to retail and its reputation with those customers were key reasons to engage, along with the opportunity to provide efficiencies in our supply chain.