EET Group Signs Pan-European Agreement with Brady


Danish multispecialist EET Group has become the official distributor for Brady’s label printing products across Europe, thanks to its offices in Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Romania, Spain, Sweden, Switzerland and the United Kingdom. Brady Corporation is a world leader in complete identification solutions that help companies improve productivity, performance, safety and security. The new partnership will initially focus on Brady’s reliable BMP21-PLUS Label Printer to identify for example cables and equipment.

In recent years we have built our product offering to our customers both organically and through acquisitions and continuously expanded our assortment with new great products and brands”, says Søren Drewsen, CEO at EET Group and continues: ”this agreement with a world-leading player like Brady is yet another important step for our business and will strengthen our proposition to our many different types of customers.

The BMP21-PLUS Label Printer from Brady will be a great asset for any customer doing installations of cables and equipment in server rooms, outdoor and in industrial environments and customers who have any need for general-purpose quality labelling of cables, equipment, inventory or assets.

EET is the first Pan-European IT-focused distributor for Brady, and commenting on the new partnership Brett Wilms, Managing Director Identification Solutions Brady EMEA, says: “we are excited to have signed a deal with EET Group who can bring Brady’s trusted identification solutions to data centres and ICT companies all over Europe. For a wide range of industries, Brady already researches and manufactures high quality products that solve even unique identification challenges. Together with EET group we now want to answer a growing need for innovative identification solutions in ICT by expanding our offer of reliable product, cable and component labels and on-site printing capabilities.