After a very successful introduction in Benelux with launch partners T-Mobile and Telenet, SoSkild has been introduced by accessory and mobility specialist Mconomy to several other European countries, including a major launch in Germany. In a unique combi pack, developed in collaboration with Vodafone Germany, consumers are offered a SoSkild high impact case and screen protector. A lot of consumer research has been undertaken during the development of SoSkild and the results one year after introduction prove the brand is performing very well.
“To leverage the initial success of SoSkild in a great cooperation with Vodafone Germany is a great step towards building a global high impact brand”, says Edgar Hofstee, CEO of Mconomy Group. “SoSkild makes it a lot easier for the consumer to choose the right protection and for Vodafone we even took it one step further by creating a combi pack tailored to increase category performance. Therefore we expect a positive impact on volume.”
SoSkild’s protection packs consists of three types of cases and a screen protector for a wide variety of devices, offering a suitable product for every consumer need.