ALSO Expands in Croatia by Acquiring Recro

Swiss group ALSO has acquired broadliner Recro, one of the largest IT distributors in Croatia for an undisclosed amount. The acquisition will allow ALSO to further strengthen its market position in the eastern European and Adriatic regions. Zagreb-based Recro was founded in 1992 and markets IT products and solutions from high-profile manufacturers such as HP Inc. and Microsoft. The company additionally provides IT services.

Gustavo Möller-Hergt, CEO of ALSO Holding

The acquisition of the distribution business of Recro is another milestone in further strengthening and expanding our presence in the eastern European and Adriatic regions”, says Gustavo Möller-Hergt, CEO of ALSO Holding. “Recro has a special focus on excellent professional support for its clients, which is something we also value greatly in light of the growing challenges associated with the implementation of complex IT solutions.

Through the acquisition, ALSO is strengthening its presence in a market that is expanding rapidly and is seeing tremendous investment activity. RECRO is firmly established in the market and attaches tremendous importance to high-quality staff training and professional IT support.

Founded in 1992, the distributor generated sales of 39 million euros last year. Recro provides an extensive range of IT services that goes beyond its product portfolio, including professional bid and tender support, technical support for the selection and configuration of complex IT systems and professional support for the migration of cloud services. In 2018, RECRO won the Microsoft Croatia Partner of the Year Award for outstanding solutions in the development of the partner channel for Microsoft cloud technologies. As a result, the distributor provides a range of products and solutions that goes well beyond traditional distribution and covers the increasingly important field of services.

By acquiring, ALSO is pursuing its aim of consolidating or gaining a leading market position in those countries in which the company is active throughout Europe. Within the scope of the acquisition, ALSO’s focus is on bringing its consumptional business expertise to the table. The company defines consumptional business as consumption-oriented IT services that it provides through its ALSO Cloud Marketplace, among other channels.