Merlion Launches

Konstantin Dessler, Distribution Director of the Merlion Consumer Electronics Division

Russian broadliner Merlion, Russia's largest IT distributor, has launched, a specialised online store. The website operates within the Burokrat business area and is aimed at providing corporate clients with the full range of goods necessary for the full and efficient operation of office units, including office supplies, computer equipment, household chemicals, food products, and office furniture.

As part of the creation of a new business aimed at meeting the daily needs of corporate clients as quickly and fully as possible, Merlion's portfolio, which already includes more than 650 brands of well-known international and Russian manufacturers, has introduced new, additional product categories. For storage purposes within the framework of the Merlion logistics complex, a separate storage area has been dedicated in the Moscow region, with automatic order assembly, produced by Schäfer - the world leader in the field of equipment and systems for intra-storage logistics. The processing of incoming requests from Burokrat customers, including tender offers and orders of online store will be handled by a dedicated sales department. The Merlion logistics service is responsible for the dispatch of goods.

The project and online store are focused on long-term, regular cooperation, provided with all the necessary resources of the leading distributor of Russia. Servicing the daily needs of office and other corporate clients not only builds trust in the distributor, but also serves as a guarantee of strategic partnership.

With the widest product portfolio on the market, a strong partner channel and more than 25 years of experience in the wholesale supply of goods for offices Merlion expects to take a leading position in the Russian market of servicing the office needs of corporations for three years. This segment is currently undergoing mergers and acquisitions, in the course of which small companies leave the market, which weakens competition and reduces the quality of services. The arrival of a new major player with connections to suppliers around the world, its own warehouse complexes and logistics can bring the level of service to a new, higher level in a very short time.

"We are already ready to provide our customers with world-class service and support in the future, regardless of the external or internal environment", says Konstantin Dessler, Distribution Director of the Merlion Consumer Electronics Division, who heads the Bureaucracy project. "This gives us confidence that Bureaucracy will not only become a leader in its segment, but also a benchmark for other leading players."

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