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Esprinet Ventures in Toys

Giovanni Testa, Business Operations Manager of the Esprinet Group

Italian giant broadliner Esprinet has added toys products to its catalog, now distributing the products of the most famous toy brands.

The company started a few months ago with Lego, the famous Danish brick manufacturer, at the request of some customers. After a few months of success, the company has now gained the trust of other brands, including Barbie, Carrera, Crayola, Clementoni, Fisher Price, Hasbro, Hot Wheels, Marvel, Mattel, Nerf, Play Doh, Ty and Transformers, with products ranging from early childhood to collection.

Esprinet now represents a solid and reliable partner on the toy business in Italy. Thanks to its 36,000 retailers distributed throughout the country, marketing activities visibility on the website and in Esprivillages, a dedicated sales network and solutions innovative category management, Esprinet is able to support these brands in obtaining the best possible capillary coverage that represents a fundamental competitive advantage. They can also reach in more precise way some sales targets, such as postcards, resellers of office products and stationery, Online shops, which today constitute interesting opportunities for the diversification and development of the to have your own business.

In addition, buying through Esprinet is also an advantage for reseller customers, because it allows them to to customise the purchase options, choosing to order even a single piece, and the ways of delivery, which can also take place the next day on a large part of the Italian territory.

"We are pleased that many important brands, within a short period of time from the opening of the product, have chosen to rely on Esprinet to strengthen its distribution position in Italy. This partnership represents an important opportunity to become the reference distributor also in a market extremely diversified like that of toys", commented Giovanni Testa, Business Operations Manager of the Esprinet Group in Italy.

"In a traditional market where the demand is more and more marked by differentiation, we want to support our customers with a wider and wider range, new and proactive, also looking to new as in the case of the Toy. With the strength of Esprinet's services and capillarity, we can to offer the most in-depth selection of the best Toy brands, an offer that will continue to expand in the next few months. We are therefore trying to differentiate ourselves but above all to make a difference, with the aim of to respond fully to the needs of our customers", added Consuelo Benvenuti, Business Unit Manager Stationery.

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