Midwich in Partnership with Middle Atlantic Products


AV broadliner Midwich has unveiled a distribution partnership with Middle Atlantic Products, a brand of Legrand AV. Middle Atlantic Products manufactures exceptional support and protection products to mount integrated AV systems, offering innovative rack, mount, tech-enabled furniture and power products as well cable management and connectivity solutions.

Midwich and its subsidiaries Owl Visual and Square One (for Ireland) will distribute the full range of Middle Atlantic Products in Ireland and the United Kingdom. Middle Atlantic Products will be available to Midwich customers alongside the other Legrand | AV brands (Chief, Projecta, Da-Lite and Vaddio). Customers will also be able to purchase from any of the brands within the Legrand | AV portfolio directly from Midwich with one purchase order and in one shipment, another example of how we are making it easier to solve today’s AV integration challenges.

Kane Barker, Business Manager for Midwich, commented: "we’re delighted to announce our distribution partnership with Middle Atlantic Products across the UK and Ireland. With this partnership, we will provide AV racking as a new category to our resellers alongside our other AV product categories. With stock arriving very soon, the addition of Middle Atlantic Products means we further strengthen our relationship and product range across the Legrand | AV brands, which is great news for our resellers.

Robert De Jong, Product Marketing Director at Legrand AV, commented: “we are really pleased to add Midwich to our distribution partnerships for Middle Atlantic Products for the UK & Ireland. The expertise and professionalism that the team at Midwich bring to the channel will make this a great addition and we look forward to working closely to develop our business together.