QBS Expands in Europe with the Acquisition of Siener Informatique

Dave Stevinson and Anita Bitard

British software distributor QBS Distribution has decided to accelerate its European development with the acquisition of its French counterpart Siener informatique. Thanks to this acquisition, QBS gets hold on more than 20 years of experience in the French market.

"We have tripled our turnover over the last two years. An international development is mandatory to be able to sustain this trend, while at the same time remaining close to our customers. We naturally decided to target the main European countries as a priority, starting with France and Germany, with the others following depending on the local opportunities that arise. Siener Informatique shares the same vision, values and philosophy as we do. This merger is therefore a natural fit", explains Dave Stevinson, General Manager of QBS Distribution."With a turnover of almost 7 million euros, we have reached a critical size. To grow further, we had to get closer to a larger entity. An acquisition by a company such as QBS Distribution was therefore very timely", adds Anita Bitard, the founder of Siener Informatique.

To date, QBS Distribution has 4000 resellers, less than 10% of which are located outside the United Kingdom. In the long term, this share must increase, depending on the opportunities that arise in the various European countries.

From a practical point of view, this acquisition does not change anything for Siener Informatique: "the structure will not change, and I remain as manager. We will strengthen our sales and pre-sales staff as our offer is extended, with existing and future distribution contracts being managed at group level", says Anita Bitard, adding that there is no name change on the program. As QBS is the main software distribution platform in the United Kingdom, with nearly 8,000 publishers active in its catalogue, the majority of which are difficult to obtain elsewhere in Europe, compared to just over 70 for Siener Informatique, there is much room to expand.

If there is one area in which Siener Informatique has taken a lead over QBS Distribution, it is Cloud: a few months ago, the wholesaler launched its Siener Cloud, which is aimed primarily at French MSPs with ESET, as well as providing an access to the services of 17 other publishers. "While we have ongoing developments at QBS, this market is not our core business. It is therefore still a little early to consider a common strategy on the subject", says Dave Stevinson on this point, who will however undoubtedly closely watch Siener Informatique's offer and technologies in the Cloud area.