American broadliner Ingram Micro has launched its IoT Marketplace, a new comprehensive platform for IoT sales and enablement.
“This self-service platform gives you one-stop access to the expertise, experience and technology packages to successfully market, sell and support IoT solutions”, explains Eric Hembree, Ingram Micro’s director of IoT for the USA. ”We believe that having everything you need in one place will be a huge advantage—and a welcome alternative to having to visit multiple websites to create one solution.” The IoT marketplace features a wide variety of IoT solutions, kits and components from a broad range of vendor partners. It also offers access to a host of sales-enablement, deployment and training resources that can make a critical difference in helping you serve your customers. The IoT market is expanding fast and expected to grow to reach over $1 trillion by next year. Along with this meteoric rise, there’s an increasing demand for IoT-related consulting and integration services. IDC expects expenditures for these services will total about $14.3 billion over the next three years. Realising the scope of this opportunity, Ingram Micro is committed to offering you all the guidance and resources you need to meet your customers’ IoT requirements. That’s why we created our IoT marketplace. “It takes planning, execution and ongoing management to maximise the value of IoT, and choosing the right go-to-market partner is critical to your success and the customer experience”, says Hembree. Unlike other distributors who simply offer long line cards of sensors and components, Ingram Micro focuses on solutions that address customers’ specific business problems and leverage all our core competencies—hardware fulfillment, mobility and cloud—to help you address them. Since its offerings are focused on solving business problems, Ingram Micro aggregate its portfolio around key verticals (agriculture, city, construction, healthcare, logistics, manufacturing/industrial and retail) and the IoT-related use cases that are specific to that industry. To help fill any gaps in resellers' IoT offerings, Ingram Micro also offers resources to facilitate assessment, design, deployment, management and disposal. And its training courses can help them gain the expertise you need to position themselves as IoT experts.